Senior Account Manager
- Concurrently handled multiple digital, social and broadcast projects for the AT&T/DIRECTV account with a focus on the African American segment.
- Accomplished client’s high sales and traffic-driven expectations while motivating the agency team to meet tight deadlines and produce work rooted in AA insights that positively impact the client’s bottom line.
- Monitored the implementation of campaign assets and analyzed data to optimize and maximize impact, reporting progress weekly and leading communication with multiple teams, clients and partner agencies.
- Led the development of the AT&T's Black History Month campaign for two consecutive years. The 2018 influencer-rooted campaign achieved a CTR that outpaced the already successful campaign the year prior by 5.5X, time on site increased significantly and social posts outperformed last year's.