Professional Summary
Overview
Work History
Education
Skills
Certifications
Software
Additional Information
Timeline

Jana Purcell

Graphic Design And Marketing
East Peoria
Professional Summary

Experienced Graphic Artist and Designer bringing proven years of experience applying technical and creative abilities to diverse customer projects. Highly effective at collaborating with artistic, project, production and administrative leadership to complete tasks according to budget and schedule goals. Fluent in Adobe Creative Suite and Microsoft Office. Efficient on both MAC and PC platforms.

Overview
13
13
years of professional experience
2
2
Certifications
Work History

Graphic Design/Advertising Manager

Par-A-Dice Hotel Casino
-
  • Working Manager for an internal agency.
  • Hired and oversaw a team of 2-3 graphic designers while also generating a large portion of the work for umbrella Corporation (BoydGaming).
  • Employed design fundamentals when selecting typography, composition, layout and color in design work.
  • Developed creative design for marketing packages, including print materials, brochures, banners and signs.
  • Researched trends and projected changes in the gaming industry order to capitalize on emerging opportunities.
  • Coordinated, created and scheduled content, designs and periodic updates to company website.
  • Generated annual budget forecasting information for executive and corporate reports.
  • Vendor relations obtaining print quotes maintaining cost efficient quotes for budgeting purposes and ensuring quality products.
  • Demonstrated knowledge of company mission and goals and mentored employees in reaching objectives aligned with company core values.
  • Maintained excellent attendance record, consistently arriving to work on time.
  • Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
  • Exceeded goals through effective task prioritization and great work ethic.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Engaged audiences with upbeat, fresh videos and posts, capitalizing on current trends to create highly shared content.
  • Managed day-to-day functions of promotion and marketing departments.

Marketing Manager

TOCICO
2015-01 - Current
  • Designed graphics for websites, logos and promotions for marketing purposes.
  • Delivered smooth training execution by coordinating seminar functions, including site selection, scheduling, marketing, reservations, materials, event management and follow-up.
  • Incorporated SEO techniques to verify maximal site exposure to search engine robots and crawlers.
  • Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
  • Developed insights on marketing campaigns to assess performance against goals.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Oversaw preparation of marketing copy, images, videos, emails and other collateral.
  • Masterminded highly successful digital strategies for various platforms to attract customer engagement.
  • Attended Technical and Conference committee meetings to propose, discuss and advance profit flow and project management implementing new ideas and tecniques.
  • Achieved under-budget and on-time project management to adhere to project goals.

Creative Director

Alignable Marketing
2014-01 - Current
  • Managed campaigns with specific focuses in order to meet customer needs and creative visions.
  • Developed high-impact creative projects from concept to completion, including trailers and promotional content for company campaigns.
  • Negotiated contracts with stylists and photographers to organize photo shoots.
  • Recruited, hired and trained top candidates with eye for performance.
  • Oversaw, guided and coached designers and art directors.
  • Oversaw full teams of writers, artists, designers and project managers.
  • Preserved branding standards of assigned accounts.
  • Carefully prepared all design layouts into prepress files for offset, web and digital printing.
  • Worked with clients to gather and define requirements, establish scopes and managing project milestones.
  • Contributed design ideas in early planning stages with customers and project managers.
  • Designed website layouts, templates and unique branded looks.
  • Developed creative design for marketing packages, including print materials, brochures, banners and signs.
  • Collaborated with advertising, production, online marketing and management teams to perfectly time campaigns across platforms.
  • Wrote social media content to increase engagement with customers.
  • Maintained company's social media presence by posting messages, answering posts and monitoring responses.
  • Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns and website updates.
  • Utilized SEO best practices to increase social media program's visibility and organic growth.
  • Wrote succinct, accurate, intelligent, and creative copy to drive traffic to brand websites.
Education

Associate of Science Graphic Design & Fine Arts

Illinois Central College
-

Bachelor of Science Graphic Design & Multi Media

Bradley University
-
Skills

All Adobe Suite

Microsoft Office

MAC & PC Platform Knowledge

Advertising
Animation
Automation

Business development

Conference management

Client management

Contracts
CRM

Excellent customer service

Data management

Direct marketing

Event management
Graphic Design

Illustration & Logos

Leadership Training

Creative Director

Marketing strategies
Marketing plans
Marketing materials

All Microsoft Products

Multi-Media
Negotiation
Newsletters
Newspaper
Positioning

Prepress & bidding

Presentations
Press releases

Project management

Promotions

Publications

Attention to detail & proofing

Video editing

Website design & management

P&L management

Campaign management

Marketing and advertising

Product development

Excellent work ethic

Troubleshooting

Customer service

Staff Management

Strategic Planning

Client communication

Market Positioning

Public and Media Relations

Budgeting and Allocation 

Market Analysis

Brand development

Graphic Design Manager

Social media marketing

Certifications
Leadership Training and Mentorship Classes.
Motivational Reading and Training.
Software

Photoshop

Illustrator

Indesign

Premiere

After Effects

Dreamweaver

Word

Power Point

Excel

Keynote

Lightroom

Adobe Acrobat Pro

Additional Information

My portfolio is available at https://www.purcellgraphicsmarketing.com

Timeline

Graphic Design/Advertising Manager

Par-A-Dice Hotel Casino
-

Associate of Science Graphic Design & Fine Arts

Illinois Central College
-

Bachelor of Science Graphic Design & Multi Media

Bradley University
-
Leadership Training and Mentorship Classes.
Motivational Reading and Training.

Creative Director

Alignable Marketing
2014-01 - Current

Marketing Manager

TOCICO
2015-01 - Current