Last updated: 05 Mar, 2025.

Thank you for visiting a Bold LLC and Auxiliant sarl (“Provider,” “we” or “us”) offering. To help inform you, we provide this notice (“Cookies and Tracking Technologies Policy”) on our family of websites as well as our other related mobile websites, mobile Provider applications (“mobile apps”), services, tools, and other applications that link to this notice (collectively, the “Site”). This Cookies and Tracking Technologies Policy governs your consent to our use, as well as third party partners and vendors, of a variety of cookies and tracking technologies. You can find out more about these technologies and how to control them in the information below. This Cookies and Tracking Technologies Policy forms part of the Provider Privacy Policy available at  Privacy Policy

1. WHAT ARE COOKIES AND OTHER TRACKING TECHNOLOGIES AND HOW DO WE USE THEM?

A cookie is a small text file that is stored on your device by a website that you have visited. Cookies may be placed by the Site (first party cookies) or by third parties (third party cookies) to monitor the use of a website. Cookies will be identified depending on their purpose and functionality. Some types of cookies include, but are not limited to:

Necessary. These cookies are essential for the Site’s performance and for you to be able to use its features. Necessary cookies will always be dropped since these are needed in order for the Site to function properly. For example, essential cookies include, but are not limited to: cookies dropped to provide the service, maintain your account, provide builder access, payment pages, create IDs for your documents, and store your consents. These cookies record the performance of the Site according to your interactions with it. We may use cookies/tracking technologies required for system administration, to prevent fraudulent activity, improve security or allow you to make use of shopping cart functionality.

Analytics. These cookies analyze our visitors’ use of our Site as well to offer you a better experience. Analytic related cookies used on our Site do not identify who you are nor allow us to send you targeted advertising. For example, we may use cookies/tracking technologies for analytics related purposed to: (a) determine the number of visitors to our Site, identify how visitors move around the Site and, in particular, which pages they visit. This allows us to improve our Site and our services.; and (b) determine, if data is available, from where in the world our Site is being visited so that we can ensure sufficient coverage. More specifically, and as an example, Provider uses Google Analytics session cookies to provide meaningful reports about site visitors. Google Analytics cookies do not collect personal data about Site visitors. We have also engaged other third-party providers to analyze the activities of visitors to this Site, and its authorized use of cookies and other tracking technologies enable it to have access to information of visitors to this Site including non-public information about you to determine your user traits and preferences to better understand user conversion rates.

Performance and Personalization. These cookies make it possible for us to give you access to a customized experience.  Personalization cookies are used to deliver content, including ads, relevant to your interests on our Site and third-party sites based on how you interact with the different elements in our site, as well as track the content you access (including video viewing). We may also collect computer and/or connection information to tailor your experience to fit your needs. During some visits, we may use software tools to measure and collect session information, including page response times, download errors, session information, and page interaction information.

Advertising. These cookies are placed by third-party companies to deliver targeted content based on relevant topics that interest you (for example, providing you with Facebook ads that would interest you), and allow you to better interact with social media platforms such as Facebook. We may use advertising tracking technologies to deliver content, including ads, relevant to your interests on our Site and third-party sites based on how you interact with our advertisements or content as well as track the content you access (including video viewing).

Our goal is to collect and use only that information that we think is required for our legitimate business interests, in order to better understand your interests and improve your experience of using the Site. Cookies set via our Site include those listed below in Section 2.

Third-party cookies may be set when you engage with our services, enabling partners such as analytics providers, search engines, social platforms, and advertising networks to collect data. While we may use these cookies– for example, through tools like Google Analytics–for insights and marketing, we do not manage how third parties use the information they gather. You can also adjust your cookie preferences through your browser settings; however, disabling cookies may impact your experience and limit access to some site features.

2. USE OF COOKIES BY OUR ANALYTIC PARTNERS

When you accessed this Site for the first time, or if you have not set your cookie preferences yet, you will be prompted to accept or decline the use of cookies, other than those which are essential. The Help function within your browser will also be available to guide you on setting your cookie preferences. Once you have set your preferences you can change them at any time by accessing your account and clicking on My Settings – Privacy Settings. If you have not created an account with us you can manage your cookie preferences through the Settings page of your browser. Note also that in some cases, restricting, removing or refusing to accept cookies may reduce or prevent the functionality of the Site.

The following is a list of cookies dropped on the Site. When you accept cookies you also allow collection and sharing of your personal data with third party vendors. Even though we are not responsible for third-party policies or practices, we make our best efforts to ensure that these third-party vendors have privacy policies in place that comply with applicable privacy laws. We try to keep this information current, and will add to and subtract from the chart below as appropriate, but it is provided as a courtesy and may not be current or accurate. Please contact the applicable third parties regarding their privacy and data security policies and practices. You can also find out more information on their policies by accessing their webpages.

Cookie nameDescriptionDurationProviderCategory
_fw_crm_vUsed to track Visitor/User identity and chat sessions performed by the UserPersistent (1Year)Freshchat/FreshworksNecessary
_dc_gtm_UA-*The cookie is created and used by Google Analytics to store number of service requests.PersistentGoogle AnalyticsWeb Analytics / Statistics
_fbpThis cookie is created and used by Facebook to store and track visits across websites, identify the performance of our marketing campaigns on Meta and to deliver to you third party targeted advertising.Persistent (3 months)FacebookAdvertising / Marketing
_gaThis Cookie is set by Google Analytics (a web analytics service provided by Google, Inc. – “Google”), and is used to distinguish users on the Website to generate statistical information about their use of the Website. This helps us improve the Website. The information generated by this Cookie may be transmitted to and stored by Google on servers in the United States. For more information, visit here:
https://policies.google.com/technologies/partner-sites.
You may also install a Google Analytics opt-out browser add-on by going here:
https://tools.google.com/dlpage/gaoptout?hl=en.
Source: Google Analytics
Persistent (2 years)Google AnalyticsWeb Analytics / Statistics
_galiThe cookie is created and used by Google Analytics to determine which links on a page that are being clicked.Persistent (30 seconds)Google AnalyticsWeb Analytics / Statistics
_gatUsed to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_.Persistent (1 minute)Google AnalyticsWeb Analytics / Statistics
_ga_*Used to persist session state by Google Analytics.Persistent (2 years)Google Analytics 4Analytics
_gac_gb_*Contains campaign-related information. If the Provider has linked their Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt out.Persistent (90 days)Google Analytics 4Analytics
_gcl_auUsed by Google AdSense for experimenting with advertisement efficiency across web sites using their services. It’s the first party cookie for “Conversion Linker” functionality – it takes information in ad clicks and stores it in a first-party cookie so that conversions can be attributed outside the landing page.90 daysGoogle Tag ManagerNecessary
_gat_gtag_UA_*The cookie is created and used by Google Analytics to store a unique user IDPersistent(1 day)Google AnalyticsWeb Analytics / Statistics
_gidThe cookie is created and used by Google Analytics for the visitor reports. Used to distinguish users.Persistent(1 minute)Google AnalyticsWeb Analytics / Statistics
_hjAbsoluteSessionInProgressThis cookie is used to detect the first pageview session of a user. This is a True/False flag set by the cookie.Persistent (30 minutes)HotjarWeb Analytics / Statistics
_hjFirstSeenThis is set to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions.SessionHotjarWeb Analytics / Statistics
_hjidHotjar cookie that is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.Persistent (365 Days)HotjarWeb Analytics / Statistics
_hjIncludedInSessionSampleThis cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site’s daily session limit.Persistent (30 minutes)HotjarWeb Analytics / Statistics
_hjTLDTestWhen the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed.SessionHotjarWeb Analytics / Statistics
_hjHasCachedUserAttributesUser Attributes sent through the Hotjar Identify API are cached for the duration of the session in order to know when an attribute has changed and needs to be updated.SessionHotjarWeb Analytics / Statistics
_vis_opt_sThis cookie tracks session created for a visitor, i.e., the number of times the browser was closed and reopened. The value is >=1, followed by a pipe sign. For example, the value of 2 indicates that the visitor restarted the browser once while 3 means twice.Persistent (100 days)VWOWeb Analytics / Statistics
_vis_opt_test_cookieThis cookie is created to detect if the cookies are enabled on the visitor’s browser or not. It also helps in tracking the number of browser sessions a visitor has gone through. The value of this cookie is always 1.SessionVWOWeb Analytics / Statistics
_vwo_uuid_v2This cookie calculates unique traffic on a websitePersistent (366 days)VWOWeb Analytics / Statistics
acc_sessionCookie is created by accountsSessionInternal – AccountsNecessary
ajs_anonymous_idUsed to distinguish anonymous (i.e. not logged in) users. https://segment.com/legal/privacy/Persistent (1 year)SegmentWeb Analytics / Statistics
ajs_user_idThis cookie is set by Segment.io and is used to analyze how you use the website.Persistent (1 year)SegmentWeb Analytics / Statistics
AuthCookie is created and maintained by accounts for user’s claim (encrypted)Persistent (5 years)Internal – AccountsNecessary
clbDocTraitsCookie created by builder, read by EB-API to send docTraits from server side eventsSessionInternal – BuilderNecessary
docTraitsCookie created by builder, read by EB-API to send docTraits from server side eventsSessionInternal – BuilderNecessary
DocumentIDCreated to store the current documentIDSessionInternal – BuilderNecessary
dnshiNeeded to stop pixel firing if user opted not to share her/his personal informationPersistent (1 year)Internal – Zety PortalAnalytical
firstTimeUserCookie created by builder to check firstTimeUser or notSessionInternal – BuilderNecessary
GAClientIDCookie created by ECom team on payment page.Persistent (1 day)Internal – ECOMNecessary
gtmvaluesNeed to identify pixel fire on success of Registration / Order ConfirmationSessionInternal – BuilderNecessary
progressBarThis cookie is used to track the progress of onboardingSessionInternal – BuilderNecessary
refCreated by visitor service to set the referrer ID of visitorPersistent (5 years)Internal – VisitorNecessary
ShowTnCLinkCookie created by builder – to show TnCLinkSessionInternal – BuilderNecessary
SocProofCounterSocial Proof counterSessionInternal – BuilderNecessary
SocProofSessnCounterSocial Proof session counterSessionInternal – BuilderNecessary
subsCookie created by ECom team on payment confirmation page.Persistent(1 day)Internal – ECOMNecessary
user-actionsCookie created by ECom team on payment confirmation page.SessionInternal – ECOMNecessary
user-stateCookie created by ECom team on payment confirmation page.Persistent (1 day)Internal – ECOMNecessary
userStageHitCookie is created by the builder to fire the user stage – enter builder only once.SessionInternal – BuilderNecessary
UserStatusCookie is created and maintained by accounts for user’s infoPersistent (5 Years)Internal – AccountsNecessary
visitinfoCreated by visitor service for the visitor’s info.SessionInternal – VisitorNecessary
vssessionuidCreated by visitor service for the visitor’s session idSessionInternal – VisitorNecessary
vstrCreated by visitor service for the visitorIDPersistent (5 years )Internal – VisitorNecessary
vstrTypeCreated by internal common segment to track new or returning visitorPersistent (5 years )Internal – VisitorNecessary
vsuidCreated by visitor service for the visit IDSessionInternal – VisitorNecessary
vsutmsCreated by visitor service for the utm parameters of a visitors.Persistent (5 years )Internal – VisitorNecessary
_GRECAPTCHAThis cookie is set by Google reCAPTCHA, which protects our site against spam enquiries on contact forms.SessionreCAPTCHA.netNecessary
accountSignUpAttemptCookie is created by accounts.SessionInternal – AccountsNecessary
be_cl_useractionUsed to read updated cover letter action of user by extension.Persistent (1 year)Internal – DashboardNecessary
be_doc_useractionUsed to read updated document action of user by extension.Persistent (1 year)Internal – DashboardNecessary
x-georegionThis cookie is used to verify the user’s geolocation (e.g. country, city), to present the cookie banner to the user.Browser sessionAkamaiNecessary
lpThe cookie is created by the landing page and is used to indicate on which LP user has been landed / navigated.1 daySEMLP Essential
_hjCachedUserAttributesThis cookie stores User Attributes which are sent through the Hotjar Identify API, whenever the user is not in the sample. These attributes will only be saved if the user interacts with a Hotjar Feedback tool.SessionHotjarWeb Analytics / Statistics
_hjSessionUser_*Hotjar cookie that is set when a user first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.Persistent (1 year)HotjarWeb Analytics / Statistics
_hjSession_*A cookie that holds the current session data. This ensues that subsequent requests within the session window will be attributed to the same Hotjar session.SessionHotjarWeb Analytics / Statistics
_uetsidThis is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. Expires 30 minutes after the browsing session ends. For more information, please visit
https://advertise.bingads.microsoft.com/en-us/resources/policies/remarketing-in-paid-search-policies
Persistent (30 mins)BingAdvertising / Marketing
_uetvidUsed to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences.Persistent(16 days)BingAdvertising / Marketing
UTMFirstTouchCookieCookie is used by the mixpanel so that they can be referenced on subsequent sessionsSessionInternal – BuilderEssential
UTMLastTouchCookieCookie is used by the mixpanel so that they can be referenced on subsequent sessionsSessionInternal – BuilderEssential
fs_uidFullStory to maintain session count at fullstory endPersistent (30 min)Full StoryWeb Analytics / Statistics
fs_userCreate to track full story is enabled for the user or notPersistent (1 day)Full StoryWeb Analytics / Statistics
fs_luaCaptures the timestamp of the last user action. It is used to assist with the FullStory session lifecycle, ensuring user activity extends the session. See “What defines a session in FullStory?” for more info on the session lifecycle.30 minsFull StoryWeb Analytics / Statistics
isouserThis cookie is used to verify user redirection on Isolation LayerPersistent (1 year)Internal – AccountsEssential
authsigninstateCookie is created by accounts service. This cookie ensure that users previouly used the system in their device before or not.Persistent (5 years)Internal – AccountsNecessary
_pin_unauthUsed by Pinterest to track the usage of services.1 yearPinterestAnalytics
_gcl_auUsed by Google AdSense for experimenting with advertisement efficiency across web sites using their services. It’s the first party cookie for “Conversion Linker” functionality – it takes information in ad clicks and stores it in a first-party cookie so that conversions can be attributed outside the landing page.Persistent (90 days)Google Tag ManagerAdvertising
_clckPersists the Clarity User ID and preferences, unique to that site is attributed to the same user ID.1 yearMicrosoft ClarityAnalytics
_clsk Connects multiple page views by a user into a single Clarity session recording.1 yearMicrosoft ClarityAnalytics
CLIDIdentifies the first-time Clarity saw this user on any site using Clarity.1 yearMicrosoft ClarityAnalytics
ANONCHKIndicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn’t use ANID and so this is always set to 0.10 minutesMicrosoft ClarityAnalytics
MRIndicates whether to refresh MUID.7 daysMicrosoft ClarityAnalytics
MUIDIdentifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes.1 yearMicrosoft ClarityAnalytics
SMUsed in synchronizing the MUID across Microsoft domains.SessionMicrosoft ClarityAnalytics
ASP.NET_SessionIdUnique ID that distinguishes AI Assistant sessionsSessionNOHOLDNecessary
BIGIPEnsures requests from the same client are directed to the same web pool memberSessionNOHOLDNecessary
k171estate1Used to maintain session state, context and user history during the Virtual Chat with the AI Assistant1 hourNOHOLDNecessary
k171login1A true/false flag used to maintain session state during the chat1 hourNOHOLDNecessary
k171respid1Used to maintain session state during the chat1 hourNOHOLDNecessary
k171rid1Stores the session id for use by future sessions1 hourNOHOLDNecessary
k171subdomain1Used to maintain session state during the chat by storing the id of the knowledge base last used by the AI Assistant1 hourNOHOLDNecessary
k171nhvainitialized1A true/false flag used to identify if the AI Assistant has been initialized previously anywhere on the site1 hourNOHOLDNecessary
k171nhvaopen1A true/false flag to identify if the AI Assistant was last Open or Closed, including when initialized on other pages of the site1 hourNOHOLDNecessary
ar_debugThis cookie is used by Google Ad Services to debug ads.Persistent (3 months)Google AdsAdvertising / Marketing
MRAnalytics cookie that’s used to pass user action information to the Bing advertising network.Persistent (7 days)BingAdvertising / Marketing
MSPTC This cookie is an analytics service provided that helps Microsoft build a profile of the user’s browsing behavior across websites to deliver more relevant and personalized ads.Persistent (12 weeks)BingAdvertising / Marketing
MUIDThis cookie is an analytics service provided that connects data from the Bing advertising network with actions performed on the Website.Persistent (4 weeks)BingAdvertising / Marketing
forterTokenThis cookie acts as an identifier used to detect and prevent fraudulent payment activities.1 yearInternal – ZETYNecessary
g_stateIt stores information about the state of the authentication flow regarding Google One Tap.Persistent (6 months)GoogleEssential
__tld__This cookie is used by Segment to identify the site’s top-level domain, enabling consistent session tracking across subdomains.SessionSegmentWeb Analytics / Statistics 

3. CONTROLLING AND DELETING COOKIES AND TRACKING TECHNOLOGIES

A few additional important things you should know about our use of cookies/tracking technologies on our Site:

  • We offer certain features that are available only through the use of tracking technologies.
  • We use both session and persistent tracking technologies. Tracking technologies (e.g., cookies) can either be persistent (i.e., they remain on your computer until you delete them) or temporary (i.e., they last only until you close your browser).
  • You are always free to decline tracking technologies through your browser, although doing so may interfere with your use of the Site. You can set your cookie preferences in your account profile, by accessing My Account – Settings – Privacy Settings or refer to the help section of your browser, browser extensions, or installed applications for instructions on blocking, deleting, or disabling tracking technologies such as cookies.
  • We encode and protect the tracking technologies that Provider sets, so that only we can interpret the information stored in them.
  • You may encounter tracking technologies/cookies from our third-party service providers, that we have allowed on our Site that assist us with various aspects of our operations and services, such as Google Analytics.
  • You also may encounter tracking technologies from third parties on certain pages of the Site that we do not control and have not authorized. (For example, if you view a web page created by another user, there may be a cookie placed by that web page).

4. CONTACT US

For any queries in relation to this Cookies and Tracking Technologies Policy please contact us at privacy@bold.com or write to us at Auxiliant sarl, 1A, rue Thomas Edison, L-1445 Strassen, Luxembourg.

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