How to Write a Digital Marketing Cover Letter + Example
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Your digital marketing cover letter is your final pitch—make it count. Hook the reader fast with tailored, compelling copy that highlights your results, not just your skills. Show you understand the role, speak their language, and end with a bold call to action that drives response.
Need a blueprint? This guide breaks down how to write a winning cover letter for digital marketing jobs, with expert tips and top-performing digital marketing cover letter examples to inspire your own. Let's begin!
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Sample Cover Letter for a CV—See more cover letter templates and create your cover letter here.
Digital marketing cover letter sample
Anna Patel
Digital Marketing Strategist
14 Rosebury Avenue
Bristol
BS1 4HT
apatel.digi@gmail.com
07793 294 382
linkedin.com/in/annapatel-strategy
Mr James Thornton
Head of Marketing
BrightSpark Media
22 Bishopsgate
London
EC2N 4AJ
25th April, 2025
Dear Mr Thornton,
As a digital marketing strategist with over eight years of experience delivering high-impact campaigns, I was excited to come across BrightSpark Media’s opening for a digital marketing manager. Your commitment to blending creativity with performance-based results is exactly the kind of environment where I thrive. You’re looking for someone who can build campaigns that scale, inspire a team of digital creatives, and optimise ROI across channels—and I believe my track record speaks for itself.
At PixelNest Agency, I led a team of 15 marketers, overseeing full-funnel strategies that lifted average client revenue by 47%. One of our flagship projects—a multi-channel campaign for a national hospitality chain—resulted in a 62% increase in online bookings within six months. I introduced data-driven segmentation to our email marketing flows, improving open rates by 35% and conversions by 22%.
I’ve also successfully managed digital budgets ranging from £20k to £2.5m, consistently delivering under budget while boosting campaign efficiency. My adoption of AI-led analytics tools helped reduce CPA by 18% across paid search campaigns. Senior leadership credited these innovations with contributing to a 3-year client retention rate of over 90%.
Mr Thornton, I’d welcome the opportunity to discuss how my experience in performance marketing, CRO, and cross-functional leadership can help BrightSpark Media exceed its campaign goals. Would you be open to a conversation sometime next week?
Yours sincerely,
Anna Patel
That’s a BBDO-level cover letter sample.
But—don’t skimp on your CV. See our guide: Marketing CV Sample
Hunting other jobs? See these guides:
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Digital marketing cover letter template
Here’s how to write a cover letter for a digital marketing job application:
1. Start with a clean digital marketing cover letter format
- Cover letter template: 1-inch margins on all sides are the golden standard.
- Cover letter outline: keep it short, 3–4 paragraphs is enough.
- Cover letter font: go for professional, legible fonts like Arial, Verdana or Cambria.
- Cover letter format: single or 1.15 line spacing is a recipe for a good cover letter design.
Read more: What to Include in a Cover Letter
2. Create a professional header for your digital marketing cover letter
Begin with your contact details—name, title, address, email, phone, and LinkedIn. Leave a space, add the date, another space, and include the hiring manager’s information. Align your CV and cover letter headers for consistency.
Read more: How Should I Address a Cover Letter?
3. Open with a personalized greeting and strong hook
Use “Dear [Hiring Manager's Name]” to keep it professional. Start with enthusiasm, mention the job title, and connect with the company’s mission. Do your research—mention what they’re looking for and show you understand their goals.
Read more: How to Start a Cover Letter
4. Highlight digital marketing achievements in the body of your cover letter
In the second and third paragraphs, tie your accomplishments to the job description. Use metrics where possible—show your impact with real results. Always link your experience back to how you meet their current needs.
Read more: How to Write a Cover Letter
5. Explain why you’re passionate about this role
Show genuine interest in this specific digital marketing position. Share how the role aligns with your long-term goals and why you’re excited about joining their team. Enthusiasm here can set you apart.
6. Wrap it up with a compelling call to action (CTA)
Reaffirm a few of your key digital marketing strengths. Express interest in an interview and briefly touch on how you can help them reach a goal aligned with their mission. Make it about the value you bring.
Read more: Best Ways to End a Cover Letter
7. Close with a polished sign-off
End with “Yours sincerely” or “Yours faithfully,” followed by your full name. For an extra touch, include a digital signature. Save your document with a clear, professional file name like “Firstname_Lastname_Digital_Marketing_Cover_Letter.pdf.”
When making a CV in our builder, drag & drop bullet points, skills, and auto-fill the boring stuff. Spell check? Check. Start building your CV here.
When you’re done, Zety’s CV builder will score your CV and tell you exactly how to make it better.
Got questions or need a hand? I’ve got your back. If you're still not sure how to craft a strong digital marketing cover letter—whether you're aiming for manager or specialist—feel free to ask in the comments!
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