How to Create an Elevator Pitch (12 Examples & Template)

What is a good elevator pitch?

It’s the one that gets attention. Makes people genuinely interested in you. Lands you a job of your dreams or helps build a lasting relationship with a strategic client.

Anxious you won’t be able to deliver a good one yourself? Most people are.

Only few are comfortable “pitching” themselves (and even fewer enjoy being “pitched”).

Don’t fret. In 7 minutes you’ll learn everything you need to know to create an elevator pitch that works every time.

This guide will show you:

• What is an elevator pitch and when to use it.
• Step-by-step instructions on how to nail your elevator pitch in every situation.
• How to write a universal elevator pitch you can later adjust.
• Elevator pitch examples for various scenarios: semi-formal conversations, job interviews, or pitching your business ideas.

Trying to craft your elevator speech before your next job interview? Download our free interview cheat sheet: 42 Things You Need to Do Before, During, and After Every Interview

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Before we move on, let’s start with some basics:

1

What Is an Elevator Pitch

Elevator pitch (also known as an elevator speech) is a short, persuasive speech you use to introduce yourself, your product, or your company. Its purpose is to explain the concept quickly and clearly to spark interest in who you are and what you do.

An elevator pitch should be 30-seconds long at maximum: short enough to get your message across anytime and anywhere—even during a quick elevator ride (hence the name).

Simply put—

It’s an answer you give to the good ‘ol “So… What do you do?” question:

A short-and-sweet sales message so compelling that, once you’ve finished, whoever you’re talking to likes you enough to hire you or give you money.

Sound scary? Awkward? Plain impossible?

Nah. It’s easier than you think. Below, I break down a good elevator pitch template for different scenarios:

• General, introductory elevator pitch for job seekers to use at networking events, job fairs, and career expos.
• Elevator speech for job interviews.
• Elevator “sales” pitch to get stakeholders interested in your organization.

And if you feel you could work on improving your communication skills, check out our guide: 20+ Effective Communication Skills for Resumes & Workplace Success

Depending on the situation, your elevator pitch will have a slightly different purpose.

Whatever it is that you’d like to achieve, we’ve got you covered. Here’s how to craft an elevator pitch for three different occasions.

(If you just want to see elevator pitch examples for reference and inspiration, feel free to scroll over to the next section.)

Introduction Speech: Elevator Pitch for Career Fairs

Career fairs are busy environments. Hundreds of candidates vying for attention of few big fish.

Any idea why I italicized attention?

Because without it, you might as well talk to the hand. There’s no point of launching your pitch if you don’t have the attention of the person you’re talking to.

Capturing your audience’s interest comes first in this four-step elevator pitch formula:

How to Make an Introductory Elevator Pitch

• Grab their attention. Open your elevator speech with something captivating and relatable. For instance, identify a common industry pain point they’ll be familiar with.
• Spark curiosity. Tell them you’ve found a solution to that very problem.
• Summarize what you do. Then say how you do it and what’s the outcome.

• Be ready for more questions. A good elevator pitch is an invitation to a conversation, not an ad slogan.

• Have a business card at hand. If the person you spoke with wants to continue the talk later, handing a business card will be much more professional that just giving your phone number.

Let’s see how it works on these a real-life elevator pitch samples.

Imagine this: you go over to the CEO of your dream company.

“Hello, my name is Jerry Brown.”

“Nice to meet you Jerry. So tell me… What do you do?”

Elevator Pitch Examples: Introduction at a Career Fair/Networking Event

“That sounds amazing, Jerry, congratulations!” (Euphemism for: “You’ve just bored me to death.”)

It’s the hundredth time today they hear someone droning on about being an X with Y years of experience in Z.

How about doing this instead?

See what happened here?

The formula Jerry used turned the CEO from someone asking “What do you do?” out of sheer politeness into an engaged listener.

For more elevator pitch examples for job seekers in semi-formal networking situations, scroll down. Keep reading if you want to learn more about…

Elevator Pitch for a Job Interview

The elevator speech you need for job interviews is, in essence, the answer to the tell me about yourself interview question.

And it’s actually easier to deliver it than during a conversation with a potential career connection at a networking event.

You have your listeners’ attention. They want to find out more about you.

Three key things:

• Open with a very brief introduction to your professional persona.
• Secondly, don’t just tell them what you do. Highlight how well you can do it. Use the PAR (Problem—Action—Result) formula.
• Last but not least, identify their challenges. In your elevator pitch, make an offer to solve them.

See sample elevator pitches for a job interview below:

Elevator Pitch for an Interview: Examples

The right elevator pitch example screams “I’m the candidate you’ve been looking for your whole life.”

The wrong one? Yeah, I know who you are, your job title contains that.

To make sure you’ll be ready for that big interview, see our guide to all of the most typical interview questions: Common Interview Questions and Best Answers (Examples)

Entrepreneur Elevator Pitch

The third type of an elevator speech we’ll break down is the one you use to describe your business, product, or an idea to a client, stakeholder, or a potential VC.

In this case, the elevator pitch formula boils down to five steps.

Elevator Speech Template for Startup Owners or Entrepreneurs

1. Explain what your company does in a simple, not overly technical way.
2. Identify what makes your business proposition unique.
3. Back up your value with numbers.
4. Ask an engaging question.
5. Have your business card ready.
6. Don’t beat yourself up if your sales pitch doesn’t work: you need to try many times until you succeed.

See these sales pitch examples:

The wrong example isn’t actually awful.

But it’s too self-centered, much too complicated, and filled with unnecessary business jargon and meaningless buzzwords.

It’s 2019, for goodness sake. Everyone’s had enough of startup dudes’ talk. Do your best to avoid coming across as one of them!

Also, if your elevator pitch doesn’t immediately bring the desired outcome, don’t worry.

Research has proven that there’s almost no correlation between the presence of an elevator pitch and the final decision of potential stakeholders.

Another study published by the MIT Press focused on elevator pitches used by tech innovators to sell their ideas to potential VC investors: they suffer a failure rate of 96%.

But—

Not getting what you want straight away doesn’t mean you’ve failed. It just wasn’t the right time nor the right audience, but the good impression you’ve made will last. And pay off in the future!

Alright.

Before we move on to more examples of elevator pitches, one final thing—

Although most of the time you’ll deliver your pitch during a conversation, it’s good to have an adjustable template ready beforehand. Here’s how to make yours:

If you’re feeling paralyzed just by the idea of “selling yourself” to someone in 30 seconds or less, you’re not alone.

To get more comfortable with an elevator pitch, prepare the basic framework for yours so that you can adjust it to a particular situation later on.

Here’s how to write a powerful elevator pitch in six easy steps:

1. Start with who you are.
2. Write about what you do and how you do it.
3. Explain the results of your work and what makes you unique.
4. Edit what you’ve written. Erase sentences that are too long or unclear. Leave those that sound the way you speak.
5. Add a good conversation-starter at the beginning. An interesting fact about your career that grabs attention.
6. Record your pitch. Check if you aren’t repeating any words, make sure no sentences sound too awkward or salesy.
7. Make sure you stay within the 30 seconds without talking too fast.
8. Practice a lot. Ideally, with someone who knows you. Ask for feedback: do you sound natural? Is your elevator pitch conversational and free-flowing?

So there you have it.

Everything you need to know about an elevator speech or a sales pitch.

And if you'd like to check how to work on your writing skills, follow up with: 160 Best Writing Skills for Job & How to Improve Them

Now, get inspired by these sample elevator pitches from various professionals.

Hint: in each of the pitches below, try to identify the ingredients of a perfect elevator pitch we’ve discussed.

Which example do you think is best?

Let’s start with an elevator pitch from someone without much work experience.

Elevator Pitch Example for a Student—Networking Event/Job Fair

Now, see two examples of elevator pitches for an interview.

Digital Marketing Elevator Pitch—Job Interview

Customer Service Representative Elevator Pitch—Job Interview

The next sample, in turn, is an actual elevator pitch I’ve heard from one of Zety’s readers, Joseph.

Elevator Pitch Sample—Semi-Formal Introduction

Finally, here’s my elevator pitch I launch whenever someone asks me “So what do you do?”

Elevator Pitch Sample from Zety’s Career Advice Writer

And if you're on the lookout for a new job, learn how to use job boards to your advantage. Check out the article: Best Online Job Hunting Sites & How to Use Them

Here’s how to make an elevator pitch:

1. Start your elevator pitch with something that grabs attention and builds rapport, like a common problem in your industry everyone will be familiar with.
2. Spark curiosity by saying that you solve this problem.
3. Say who you are and what you do.
4. Explain how you do it and what the results are.
5. Be ready to answer questions: you need to keep the conversation going.
6. Always have a business card at hand.
7. Don’t get upset if your elevator speech doesn’t get you what you want immediately.

Thanks for reading! Drop me a line in the comments if you want to learn more about crafting an unforgettable elevator pitch.

And, tell me... What do you do? Try to answer using the elevator speech tips from the article. I can’t wait to hear your pitch!