
Skills to Put on Resume (List of Good Examples for All Jobs)
You have ideas about which skills to put on a resume, but they seem out of place? Give this article a read to find the know-how with a list of skills for your job application.
Good marketing is what determines whether a product or service will be an instant hit or a fatal flop—so, marketing is at the core of every business. But what is at that core of a good marketer?
Skills. And you came to the right place to learn all you need to know about marketing skills in today’s world.
This guide will show you:
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Read more about listing all kinds of skills on a resume in our guide: Best Job Skills to Put on a Resume
Need to focus on your job-specific skills? See: How to Put Hard Skills on a Resume (Examples)
For an in-depth breakdown of writing a job-winning resume for marketing gigs, see: Marketing Resume: Sample and Writing Guide
Are you a seasoned marketing pro already? Check out this guide: Marketing Manager Resume: Sample and Writing Guide
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If you’re just looking for a list of good skills for marketing positions, you’ll find just that below.
We’ve divided these marketing qualifications into three categories: transferable skills (important for marketing but applicable in any job or industry), technical marketing skills, and software skills.
If you want to learn exactly how to put marketing skills on a resume to land more interviews in 2023, read on, we’ll cover that in depth.
(Hint: it’s not enough to just dump all of your skills in the skills section.)
Transferable Marketing Skills | Technical Marketing Skills | Marketing Software Skills |
SEO/SEM | Screaming Frog, Netpeak Spider | |
PPC | Adobe Premiere, Lightworks, | |
Aesthetic Sensibility | Social Media Marketing and Paid Social Media Advertising | HTML, CSS, and Other Coding Languages |
CRO and A/B Testing | Ahrefs, SEMRush, SEO Power Suite, Majestic | |
Email Marketing and Automation | HubSpot, Aritic PinPoint, ONTRAPORT, Infusionsoft | |
Sales | Funnel Management | Google Drive, Dropbox, SkyDrive, SugarSync |
Storytelling | CRM | WordPress, Wix, Weebly |
UX Design | MailChimp, GetResponse | |
Stress Management | Data Visualization | Google Analytics and Google Search Console |
Negotiation | CMS Tools | AdWords, Facebook Paid Ads |
All these are great examples of marketing core competencies.
But what marketing skills are the best?
Well—those that are most sought-after by employers!
A recent LinkedIn survey revealed 30 skills companies need most in 2023. 7 of them are very closely related to marketing:
What skills are marketing employers looking for?
Those are great examples of general marketing skills. Any company would benefit from hiring a candidate like this.
But you don’t want to work for any company. You’ve always chased those unicorn digital marketing jobs. What skills should you master to put your hands on that dream gig with one of high-flyers of modern economy?
Let’s consult some hard data. Recent report revealed that these are the digital marketing skills most valued by unicorn employers. And, at the same time, the hardest marketing skills to find.
And, for the final word, the current top marketing skills according to The Pipeline:
So—
You’ve seen a comprehensive list of skills needed for marketing and you know which ones are HOT right now.
The thing is—and I cannot stress it hard enough—raw lists of skills are useless.
People don’t want to buy a bed. They want a good night’s sleep.
Features tell. Benefits—sell.
To get ahead in your marketing career, you need to describe your skills as benefits you bring to the table. Not merely a list of things you think you’re good at.
And remember:
Job-winning marketing skills are a mix of soft skills and hard skills.
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Remember: your resume is a mini-marketing campaign. The product you’re advertising is you. Employers are the customers.
Just as you’d do with developing a campaign, start with thorough research.
What does the company you’re applying to want from candidates? What are their upcoming projects? What requirements and skills are listed in the job description?
You’ll need to find their pain points. On your resume, show how your skills will solve their problems.
Alright, enough theory. See what I mean on these examples of marketing resume skills lists.
Let’s say the job ad requires candidates to be highly skilled in:
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The right example shows the candidate fits the job like Spandex.
The wrong one? Even a monkey could copy and paste the job description.
But—
For your marketing knowledge, skills, and competencies to truly shine—don’t limit yourself to the skills section of your resume.
Mention one or two of your top skills in the resume summary or resume objective.
Give examples of how you used your marketing prowess and what you’ve achieved in the job descriptions in your work history section.
Finally: back up your skills with verifiable evidence. On your marketing resume add an extra section with proof of how you got your qualifications. List items such as:
This way, your marketing resume skills will become much more believable!
By the way, don’t let your job interview leave you speechless. Make sure you read: Common Job Interview Questions and the Best Answers
Plus, a great cover letter that matches your resume will give you an advantage over other candidates. You can write it in our cover letter builder here. Here's what it may look like:
See more cover letter templates and start writing.
Here’s a recap of the most important things you need to know about marketing skills:
Thanks for reading my article! Now I’d love to hear from you. What marketing skills do you think are most important today? Do you have any questions about how to put marketing qualifications on a resume? Drop me a line in the comments and I’ll get back to you straight away!
You have ideas about which skills to put on a resume, but they seem out of place? Give this article a read to find the know-how with a list of skills for your job application.
How to pick the best resume format to make sure your application stands out? Learn from our handy guide on resume formatting. Read more!
How to answer what makes you unique. Examples & expert tips for interviews. What makes you different? What makes you special? Answer perfectly and get the job.