You might have years of experience and first-class education. But if your resume doesn’t show and prove your *skills*, other candidates will outperform you.
Good marketing is what determines whether a product or service will be an instant hit or a fatal flop.
So marketing is at the core of every business.
But what is at that core of a good marketer?
And you came to the right place to learn all you need to know about marketing skills in today’s world.
This guide will show you:
- A list of the best marketing skills.
- Statistics of marketing and digital marketing skills most valued by employers in 2020.
- How to put marketing skills on a resume to impress recruiters and land more jobs.
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Read more about listing all kinds of skills on a resume in our guide: Best Job Skills to Put on a Resume
Need to focus on your job-specific skills? See: How to Put Hard Skills on a Resume (Examples)
For an in-depth breakdown of writing a job-winning resume for marketing gigs, see: Marketing Resume: Sample and Writing Guide
Are you a seasoned marketing pro already? Check out this guide: Marketing Manager Resume: Sample and Writing Guide
The Most Important Marketing Skills List
If you’re just looking for a list of good skills for marketing positions, you’ll find just that below.
We’ve divided these marketing qualifications into three categories: transferable skills (important for marketing but applicable in any job or industry), technical marketing skills, and software skills.
If you want to learn exactly how to put marketing skills on a resume to land more interviews in 2020, read on, we’ll cover that in depth.
(Hint: it’s not enough to just dump all of your skills in the skills section.)
30 Basic Marketing Skills To Put on a Marketer's Resume
Transferable Marketing Skills
Technical Marketing Skills
Marketing Software Skills
Screaming Frog, Netpeak Spider
Adobe Premiere, Lightworks,
Social Media Marketing and Paid Social Media Advertising
HTML, CSS, and Other Coding Languages
CRO and A/B Testing
Ahrefs, SEMRush, SEO Power Suite, Majestic
Email Marketing and Automation
HubSpot, Aritic PinPoint, ONTRAPORT, Infusionsoft
Google Drive, Dropbox, SkyDrive, SugarSync
WordPress, Wix, Weebly
Google Analytics and Google Search Console
AdWords, Facebook Paid Ads
All these are great examples of marketing core competencies.
But what marketing skills are the best?
Well—those that are most sought-after by employers!
What Marketing Skills Are Most In-Demand In 2020?
A recent LinkedIn survey revealed 30 skills companies need most in 2020. 7 of them are very closely related to marketing:
What skills are marketing employers looking for?
Those are great examples of general marketing skills. Any company would benefit from hiring a candidate like this.
But you don’t want to work for any company. You’ve always chased those unicorn digital marketing jobs. What skills should you master to put your hands on that dream gig with one of high-flyers of modern economy?
Let’s consult some hard data. Recent report revealed that these are the digital marketing skills most valued by unicorn employers. And, at the same time, the hardest marketing skills to find.
10 Essential Digital Marketing Skills for Marketers in 2020:
- Client Base Retention
- Internet of Things
- Social Media Integration
- Go-to-Market Strategy
- Information Architecture
- Website Management
- Market Analysis
- Website Design
- Sales Channels
- Video Production
And, for the final word, the current top marketing skills according to ADMA:
You’ve seen a comprehensive list of skills needed for marketing and you know which ones are HOT right now.
The thing is—and I cannot stress it hard enough—raw lists of skills are useless.
People don’t want to buy a bed. They want a good night’s sleep.
Features tell. Benefits—sell.
To get ahead in your marketing career, you need to describe your skills as benefits you bring to the table. Not merely a list of things you think you’re good at.
Job-winning marketing skills are a mix of soft skills and hard skills.
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How to Put Marketing Skills on a Resume
Remember: your resume is a mini-marketing campaign. The product you’re advertising is you. Employers are the customers.
Just as you’d do with developing a campaign, start with thorough research.
What does the company you’re applying to want from candidates? What are their upcoming projects? What requirements and skills are listed in the job description?
You’ll need to find their pain points. On your resume, show how your skills will solve their problems.
Marketing Skills for Resume: How to List Them
- Start with a spreadsheet that lists all your professional marketing skills.
- Read the job ad carefully and look for skills-related requirements.
- See which of these marketing competencies match your skills listed in the spreadsheet. Quite a few, right?
- Put those marketing resume keywords in a separate skills section of your resume.
- Don’t stop there: research the company online. Find what sort of technical knowledge and “soft” skills they value. Plug these into your resume as well.
- Show, don’t tell. Or, actually, show and tell. Provide proof for your most strategic skills instead of just listing them in bullet points.
Alright, enough theory. See what I mean on these examples of marketing resume skills lists.
Let’s say the job ad requires candidates to be highly skilled in:
- Data Analysis
Resume Marketing Skills Examples
The right example shows the candidate fits the job like Spandex.
The wrong one? Even a monkey could copy and paste the job description.
For your marketing knowledge, skills, and competencies to truly shine—don’t limit yourself to the skills section of your resume.
Give examples of how you used your marketing prowess and what you’ve achieved in the job descriptions in your work history section.
Finally: back up your skills with verifiable evidence. On your marketing resume add an extra section with proof of how you got your qualifications. List items such as:
This way, your marketing resume skills will become much more believable!
By the way, don’t let your job interview leave you speechless. Make sure you read: Common Job Interview Questions and the Best Answers
Here’s a recap of the most important things you need to know about marketing skills:
- Top marketing skills employers would kill for in 2020 are: creativity, UX design, video production, audio production, sales leadership, social media marketing, and digital marketing.
- The best way to list marketing job skills on a resume is to customize your resume skills section so that it matches the requirements of the position.
- Don’t just showcase your marketing skill set in the skills section of your resume: sprinkle some skill-related keywords in your summary and the work experience section.
Thanks for reading my article! Now I’d love to hear from you. What marketing skills do you think are most important today? Do you have any questions about how to put marketing qualifications on a resume? Drop me a line in the comments and I’ll get back to you straight away!