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Sales Associate Cover Letter Samples (Entry-Level to Senior)

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If your sales associate cover letter were a product, would it fly off the shelves or gather dust? What you need is a cover letter that sells like Gary Vee’s books!

Our guide has all the tips and tricks you need to transform your application into a world-class bestseller. Time to hit the sales floor running!

This guide will show you a sales associate cover letter sample, plus tips on how to write your own great cover letter for retail sales associate jobs.

Want to write your cover letter fast? Use our cover letter builder. Choose from 20+ professional cover letter templates that match your resume. See actionable examples and get expert tips along the way.

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Sample cover letter for a resume—See more cover letter examples and create your cover letter here.

No matter how great your cover letter for sales associate jobs, it’ll flop without a resume. See our sales associate resume writing guide here: Sales Associate Resume: Sample & Writing Guide

Also, check out these related sales associate cover letter guides:

Sample Sales Associate Cover Letter

Matthew Nobuhisa

Sales Associate
2590 Franklin Street
Laurel, MS 39443


Heidi Dom
General Manager
XYZ Stores Inc.
1797 Eastland Avenue
Laurel, MS 39440

Dear Ms Dom,

I’m writing about your available sales associate position. I’d love to work for XYZ Stores in Laurel because I shop there, I love your clothes, and your team has such a fun and friendly attitude. I think I’d fit right in because I’m hardworking, cheerful, and dependable—all skills I developed as a sales associate at ABC Stores, Inc. For proof, I was named employee of the month five times in just two years.

I know your focus is providing an excellent customer experience. For that you need a friendly, helpful associate with cashier skills, product knowledge, and a dependable, hard-working attitude. In my time at ABC, I received six letters from customers praising my cheerfulness and helpfulness. I maintained a 99% average in our regular product knowledge tests. I also helmed the register for closing and opening shifts and always reconciled my drawer with zero errors.

I’m very excited about working as a sales associate at XYZ Stores. My resume details other ways I helped contribute to sales excellence at ABC. For example, exceeding my quarterly sales targets by 15% in every quarter, and resolving 90% of customer complaints without escalating to a manager.

I’d be happy to talk with you about the skills, experience, and dedication I can bring to XYZ Stores’ customers.

Matthew Nobuhisa, Sales Associate


That’s a convincing cover letter for sales associate jobs. Let's write yours.

Sales Associate Cover Letter Template

Here’s how to write a retail sales associate cover letter that sells:

1. Use the right sales associate cover letter format

  • Margins: 1”
  • Line spacing: 1 or 1.15 lines
  • Font: cambria / arial, 11pt or 12pt

Read more: The Only Proper Cover Letter Format

2. Start with a professional cover letter header

  • Name in top left
  • Address, phone, email, and LinkedIn
  • Date
  • Hiring manager’s address

Can’t score the general manager’s name? Hunt on LinkedIn or the company’s website. If all else fails, call the store.

Read more: How to Address a Cover Letter

3. Lead with a personal greeting and hook

  • Begin with “Dear,” and the employer’s name.
  • Clearly state the position you’re applying for.
  • Highlight your passion for this specific job.

Read more: How to Start a Cover Letter the Right Way

4. Show you’re the applicant

  • Know what they need by scouring the job posting and their business website.
  • Show some big accomplishments that fit the opening.
  • Add metrics like “99%” to signal that your skills are Wolf-of-Wall-Street-sized.

What’s the right retail sales associate cover letter length? The Perfect Cover Letter Length

5. Make an offer

In your sales cover letter ending:

  • Suggest a meeting or a phone call.
  • Promise to show how you’ll help reach their specific goals.

Read more: The Best Cover Letter Ending Examples

6. End with a professional signature

  • End with, “Sincerely,” and your name and title.
  • Add your digital signature.
  • Include phone and email.

Writing a sales associate cover letter with no experience? Entry-Level Cover Letter with No Experience

Circle back on your cover letter for sales associate jobs after you send it. Job Application Follow-Up: Examples, Dos, & Don’ts

A great cover letter can get your foot in the door. But you need a great resume to follow through.

When making a resume in our builder, drag & drop bullet points, skills, and auto-fill the boring stuff. Spell check? Check. Start building professional resume template here for free.

When you’re done, our easy resume builder will score your resume and our resume checker will tell you exactly how to make it better.

Thanks for reading! Now it’s your turn. What’s your worst fear about writing a cover letter for retail sales associate jobs? Tell us the toughest part of making your sales associate cover letter. We’re glad to help!

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Tom Gerencer, CPRW
Tom Gerencer is a career expert and Certified Professional Resume Writer who has published over 200 in-depth articles on Zety. Since 2016, he has been sharing advice on all things recruitment from writing winning resumes and cover letters to getting a promotion. Linkedin

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