Marketing Intern Cover Letter: Writing Guide + Examples
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Being a marketing intern means putting your creative and strategic skills to the test. But not so fast—First you’ll need a marketing intern cover letter that’ll take you from the top to the bottom of the recruiter’s hiring funnel.
No worries! With our guidance, your cover letter will be as compelling as a viral ad, and you'll be well on your way to launching a successful marketing career.
This guide will show you a marketing intern cover letter sample, as well helpful tips on how to write a cover letter for marketing internship jobs when you have no experience.
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Marketing Internship Cover Letter Sample
Ruth Simmons
Marketing Student
778 Hilltop Haven Drive
Newark, NJ 07102
(973) 766-9262
ruth.j.simmons@gmail.com
linkedin.com/in/ruthjsimmons
May 8th, 2020
Francis Hubbard
Marketing Manager
MediaCom
627 Wolf Pen Road
San Francisco, CA 94107
Dear Mr. Hubbard,
As someone who has been closely following MediaCom’s approach to relationship marketing, I was delighted to see your marketing internship job posting. While working on a Bachelor’s in Digital Marketing at Ohio Northern University, I’ve developed skills in email and search marketing that I used to build a side business from scratch to 2,000 users in less than a year. I think the knowledge and skills I’ve learned would provide a great benefit to your team at MediaCom.
While working on my small business Sticker Wizard, I created fun and engaging content to bring new users to my website. This experience that I gained while trying out new and innovative marketing strategies would bring a new perspective to your sales and marketing team. By leveraging the knowledge gained from courses on Marketing Principles, and Advertising and Public Relations Writing, I was able to:
- Discover and implement recent marketing trends to increase new user conversion rates at Sticker Wizard by 119%.
- Earn top marks for my Integrated Marketing Communications project on strategy of a large scale approach to social media influencer marketing.
My excitement for this marketing internship stems from my admiration for MediaCom’s approach to digital marketing. MediaCom was one of the first marketing agencies to introduce cloud marketing successfully and leverage it to exponentially grow client’s businesses. With that in mind, there’s no other place I’d like to be than on the implementation of cutting-edge marketing strategies.
I would love the opportunity to discuss this position and explain how my success in my studies and at Sticker Wizard could translate into explosive marketing growth for MediaCom’s clients.
With best regards,
Ruth Simmons
(973) 766-9262
ruth.j.simmons@gmail.com
PS—I could also use our interview as a chance to share my killer idea for a marketing campaign for MediaCom’s client Ace Auto.
That looks like the cover letter of a young David Ogilvy. To see the resume to match, check out: Marketing Resume Sample
Interested in other marketing-related jobs? See these cover letter guides:
Marketing Intern Cover Letter Template
Here’s how to write a cover letter for a marketing internship job:
1. Use the right marketing internship cover letter formatting
Your room off campus might look like a tornado passed through, but your cover letter should be perfectly organized:
- Make it easy to read with a cover letter spacing of 1.5.
- Choose a professional cover letter font like Calibri, Cambria, or Arial.
- One inch margins are standard.
- Keep the whole cover letter between three and four paragraphs long.
Read more: Cover Letter Layout Tips
2. Make your marketing intern cover letter header look professional
Show that you mean business with a professional cover letter header:
- Start with your contact information at the top.
- Follow up with your name and job title (you can go with “marketing professional” or “marketing student” if you don’t have previous experience).
- Add your address, phone number, email, and LinkedIn. (Here’s how to optimize your LinkedIn profile.)
- Then add today’s date.
- End the header by addressing the cover letter to the hiring manager.
Read more: Cover Letter Salutations
3. Kick it off with a compelling introductory paragraph
If you don’t grab the hiring manager’s attention here, you’ll flop like Google+. Follow these tips:
- Stay simple and direct by starting with “Dear [Hiring Manager Name],”. Never go with “To Whom it May Concern” cover letters.
- State early on what job you’re applying for.
- Use something remarkable from your work experience or education to wake the HR manager out of their resume/cover letter coma.
- Mention your resume to entice the recruiter to read that next.
Read more: How to Start a Cover Letter
4. Show off your marketing accomplishments in your second paragraph
- Use the qualifications section from the marketing internship job ad to frame your previous experience.
- Focus on resume achievements to show you go above and beyond.
- Quantify your accomplishments and marketing skills. Marketing managers will see through smoke and mirrors in heartbeat; you’ll need real numbers to prove your worthiness.
Trying to get by without a cover letter? Check out: Are Cover Letters Necessary?
5. Explain why you are interested in this specific marketing internship
Everyone knows why you want a marketing internship. Internships are proven to substantially improve employment prospects once you’re looking for that entry level job. But employers want to hear why their specific company/position calls out to you. Use these ideas to convince HR they are the perfect fit for you and only you:
- Write something to communicate you’re familiar with their marketing philosophy or goals.
- Name-drop their campaigns or strategies to show you’ve done your research.
- Spend some time on their website, service, or social media so you have something insightful to say.
6. End your marketing intern cover letter with a proposal
- Be proactive by asking for a phone or in-person interview.
- You can use a P.S. to pique the hiring manager’s curiosity by making them an irresistible offer.
Read more: Top Ways to End a Cover Letter
7. Close with a professional signature
- Play it safe with a closing like “Best regards,”.
- Write your full name below, with a digital signature if you want to be extra.
- Add some contact information like email address or phone number for ease.
Last but not least, you need to follow up after you send off your resume and cover letter. Ideally, follow up a week or two later by email or phone. Learn more: What to Say in a Follow-up Call or Email After Applying
Pro Tip: If you’re applying for an unpaid marketing internship, you can use this fact sheet from the US Department of Labor to check whether you’re entitled to a paid wage.
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Thanks for reading! Have any questions or comments? What has worked for you when writing cover letters for marketing internships? Have any ideas to completely wow the marketing manager? Let us know in the comment section below.
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