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Marketing Intern Cover Letter: Writing Guide + Examples

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Being a marketing intern means putting your creative and strategic skills to the test. But not so fast—First you’ll need a marketing intern cover letter that’ll take you from the top to the bottom of the recruiter’s hiring funnel.

No worries! With our guidance, your cover letter will be as compelling as a viral ad, and you'll be well on your way to launching a successful marketing career.

This guide will show you a marketing intern cover letter sample, as well helpful tips on how to write a cover letter for marketing internship jobs when you have no experience.

Want to write your cover letter fast? Use our cover letter builder. Choose from 20+ professional cover letter templates that match your resume. See actionable examples and get expert tips along the way.

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Sample cover letter for a resume—See more cover letter examples and create your cover letter here.

Marketing Internship Cover Letter Sample

Ruth Simmons

Marketing Student

778 Hilltop Haven Drive

Newark, NJ 07102

(973) 766-9262

May 8th, 2020

Francis Hubbard

Marketing Manager


627 Wolf Pen Road

San Francisco, CA 94107

Dear Mr. Hubbard,

As someone who has been closely following MediaCom’s approach to relationship marketing, I was delighted to see your marketing internship job posting. While working on a Bachelor’s in Digital Marketing at Ohio Northern University, I’ve developed skills in email and search marketing that I used to build a side business from scratch to 2,000 users in less than a year. I think the knowledge and skills I’ve learned would provide a great benefit to your team at MediaCom.

While working on my small business Sticker Wizard, I created fun and engaging content to bring new users to my website. This experience that I gained while trying out new and innovative marketing strategies would bring a new perspective to your sales and marketing team. By leveraging the knowledge gained from courses on Marketing Principles, and Advertising and Public Relations Writing, I was able to:

  • Discover and implement recent marketing trends to increase new user conversion rates at Sticker Wizard by 119%.
  • Earn top marks for my Integrated Marketing Communications project on strategy of a large scale approach to social media influencer marketing.

My excitement for this marketing internship stems from my admiration for MediaCom’s approach to digital marketing. MediaCom was one of the first marketing agencies to introduce cloud marketing successfully and leverage it to exponentially grow client’s businesses. With that in mind, there’s no other place I’d like to be than on the implementation of cutting-edge marketing strategies. 

I would love the opportunity to discuss this position and explain how my success in my studies and at Sticker Wizard could translate into explosive marketing growth for MediaCom’s clients.

With best regards,

Ruth Simmons

(973) 766-9262

PS—I could also use our interview as a chance to share my killer idea for a marketing campaign for MediaCom’s client Ace Auto.

That looks like the cover letter of a young David Ogilvy. To see the resume to match, check out: Marketing Resume Sample

Interested in other marketing-related jobs? See these cover letter guides:

Marketing Intern Cover Letter Template

Here’s how to write a cover letter for a marketing internship job:

1. Use the right marketing internship cover letter formatting

Your room off campus might look like a tornado passed through, but your cover letter should be perfectly organized:

  • Make it easy to read with a cover letter spacing of 1.5.
  • Choose a professional cover letter font like Calibri, Cambria, or Arial.
  • One inch margins are standard.
  • Keep the whole cover letter between three and four paragraphs long.

Read more: Cover Letter Layout Tips

2. Make your marketing intern cover letter header look professional

Show that you mean business with a professional cover letter header:

Read more: Cover Letter Salutations

3. Kick it off with a compelling introductory paragraph

If you don’t grab the hiring manager’s attention here, you’ll flop like Google+. Follow these tips:

  • Stay simple and direct by starting with “Dear [Hiring Manager Name],”. Never go with “To Whom it May Concern” cover letters.
  • State early on what job you’re applying for.
  • Use something remarkable from your work experience or education to wake the HR manager out of their resume/cover letter coma.
  • Mention your resume to entice the recruiter to read that next.

Read more: How to Start a Cover Letter

4. Show off your marketing accomplishments in your second paragraph

  • Use the qualifications section from the marketing internship job ad to frame your previous experience.
  • Focus on resume achievements to show you go above and beyond.
  • Quantify your accomplishments and marketing skills. Marketing managers will see through smoke and mirrors in heartbeat; you’ll need real numbers to prove your worthiness.

Trying to get by without a cover letter? Check out: Are Cover Letters Necessary?

5. Explain why you are interested in this specific marketing internship 

Everyone knows why you want a marketing internship. Internships are proven to substantially improve employment prospects once you’re looking for that entry level job. But employers want to hear why their specific company/position calls out to you. Use these ideas to convince HR they are the perfect fit for you and only you:

  • Write something to communicate you’re familiar with their marketing philosophy or goals.
  • Name-drop their campaigns or strategies to show you’ve done your research.
  • Spend some time on their website, service, or social media so you have something insightful to say.

6. End your marketing intern cover letter with a proposal

  • Be proactive by asking for a phone or in-person interview.
  • You can use a P.S. to pique the hiring manager’s curiosity by making them an irresistible offer.

Read more: Top Ways to End a Cover Letter

7. Close with a professional signature

  • Play it safe with a closing like “Best regards,”.
  • Write your full name below, with a digital signature if you want to be extra.
  • Add some contact information like email address or phone number for ease.

Last but not least, you need to follow up after you send off your resume and cover letter. Ideally, follow up a week or two later by email or phone. Learn more: What to Say in a Follow-up Call or Email After Applying

Pro Tip: If you’re applying for an unpaid marketing internship, you can use this fact sheet from the US Department of Labor to check whether you’re entitled to a paid wage. 

Creating a resume with our builder is incredibly simple. Choose a resume template and follow our step-by-step guidance to have a professional resume ready in minutes.

When you’re done, our professional resume builder will score your resume and our resume checker will tell you exactly how to make it better.

Thanks for reading! Have any questions or comments? What has worked for you when writing cover letters for marketing internships? Have any ideas to completely wow the marketing manager? Let us know in the comment section below.

About Zety’s Editorial Process

This article has been reviewed by our editorial team to make sure it follows Zety's editorial guidelines. We’re committed to sharing our expertise and giving you trustworthy career advice tailored to your needs. High-quality content is what brings over 40 million readers to our site every year. But we don't stop there. Our team conducts original research to understand the job market better, and we pride ourselves on being quoted by top universities and prime media outlets from around the world.


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Cory Streiff
Cory is a career expert with extensive experience in manufacturing and consulting. He recognizes the life-changing impact great career advice can have, and that's why he shares expert tips with every job seeker out there.

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