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Marketing Coordinator Cover Letter Sample & Writing Guide

Marketing Coordinator Cover Letter Sample & Writing Guide

Can’t wait to get your feet wet working on killer marketing campaigns? Well, first you’ll need to sell yourself with a killer marketing coordinator cover letter.

You can’t wait to work on exciting marketing campaigns and you have the ideas to back it up. Your resume shows experience in everything from social media to digital trend forecasting.

 

You just need to get your foot in the door.

 

The only obstacle: There are another 200 applicants knocking on the same door. You need a marketing coordinator cover letter that will convince the hiring manager you’re the next Seth Godin.

 

That’s where this marketing coordinator cover letter guide comes in. 

 

This guide will show you:

  • A marketing coordinator cover letter sample better than 9 out of 10 others.
  • The right template to apply for any marketing coordinator job.
  • How to write a cover letter that will hook the reader forever.
  • Cover letter mistakes you don’t want to make.

 

Want to write your cover letter fast? Use our cover letter builder. Choose from 20+ professional cover letter templates that match your resume. See actionable examples and get expert tips along the way.

 

marketing coordinator resume and cover letter set

Marketing Coordinator Cover Letter for a Resume—See more cover letter templates and create your cover letter here.

 

Looking for other jobs in marketing? See:

 

Need more cover letter inspiration? Read our mega list of cover letter examples for every career: Cover Letter Samples for Job Application

 

Here’s a marketing coordinator cover letter sample would get you an interview at BBDO:

 

Marketing Coordinator Cover Letter Sample

 

Yolanda Hoff

Marketing Assistant

3281 Burton Avenue

Memphis, TN 38117

(901) 765-8455

yolanda.desiree.hoff@gmail.com

 

February 26, 2020

 

Leslie Stephens

Marketing Manager

Saatchi & Saatchi

2645 Cardinal Lane

Nashville, TN 62703

 

Dear Leslie,

 

When I came across this opening for marketing coordinator at Saatchi & Saatchi, I immediately recognized it was the perfect fit for me. As a marketing assistant for 2+ years at ArtVision, I played a key role in the development of a marketing campaign that increased one of our client’s sales by 45% in one year. I’m also extremely proud that the marketing support tools I created are now used during every new client onboarding. I am sure I can translate my expertise into similar results for Saatchi & Saatchi.

 

Your job posting mentions using CRM tools to help clients reach the right customers and then acquire them. This matches perfectly with my experience and the following achievements of mine:

  • Identified 10+ profitable opportunities for new clients through customer feedback surveys and market trend analysis.
  • Managed a customer account and increased their sales performance by 13% in one quarter by leveraging new email marketing techniques. 
  • Developed positive relationships with media representatives through excellent interpersonal communication skills to boost outreach potential.

 

I see that Saatchi & Saatchi is using machine learning tools to develop new personalized email templates to improve customer engagement. This project excites both my personal interests in AI and my professional interests as a marketer. I think my experience at ArtVision working on email templating tools will make me a valuable asset to your team.

 

I’d be thrilled to discuss how the marketing techniques I’ve developed could transform Saatchi & Saatchi’s campaigns. Let me know when would be a good time for a phone interview.

 

Kind Regards,

Yolanda Hoff

 

PS—I’d also be delighted to share the story of how I pitched a new campaign idea to a brand that went on to “wildly exceed their expectations”.

 

Woosh—

 

That’s the sound of the marketing manager’s doubts disappearing one by one.

 

Send your cover letter for marketing coordinator jobs with a best-in-show marketing coordinator resume. See our guide: Marketing Coordinator Resume Guide [Sample & Template]

 

Now, here’s how to write a cover letter for marketing coordinator jobs:

 

1. Use a Winning Marketing Coordinator Cover Letter Template

 

Unless you want a sky-high bounce rate when you apply for jobs—You need a cover letter template that converts into interviews. It doesn’t matter if you are a sales and marketing coordinator or work in digital marketing or social media.

 

Cover letters are necessary. One study found 10% of recruiters consider no cover letter to be an instant deal breaker.

 

Here’s the content you’ll need to market yourself like Tim Ferriss:

 

Sample Cover Letter for Marketing Coordinator—Outline

 

To write the best cover letter outline for marketing coordinator jobs, you need to:

  • include a cover letter header with your contact information
  • list the company’s address and contact information
  • address it to the hiring manager (include their name!)
  • introduce yourself and hook them in (first paragraph)
  • prove why you are the perfect fit
  • explain why this is the company for you
  • end with a CTA (ask for an interview)
  • close with your name and title
  • add a P.S. to end with a bang

Pro Tip: If you’re applying through email rather than a job board, you can skip some of these formalities with an email cover letter.

Just like marketing content needs to be made with format in mind, so does your cover letter. Follow these tips to make your marketing coordinator cover letter look extra spiffy:

 

Looking for advice on how to format a marketing coordinator cover letter? See our guide the best font, line spacing, and margins to use: Cover Letter Format: A Complete How-To Guide

 

2. Hook Them From the Start with this Marketing Coordinator Cover Letter Opener

 

Your cover letter needs to catch the attention of the marketing manager reading it. No worries. You have a full page, right? If you throw enough words at the wall, surely something will stick?

 

Wrong.

 

Without a solid opener, your cover letter will be skimmed faster than you can say “A/B testing”. You need an accomplishment to stop the hiring manager in their tracks. 

 

These marketing coordinator cover letter samples will explain:

 

Marketing Coordinator Cover Letter Examples [First Paragraph]

 

Here’s an example of a marketing assistant with two years of experience applying for a marketing coordinator job:

 

Right Example

Yolanda Hoff

Marketing Assistant

3281 Burton Avenue

Memphis, TN 38117

(901) 765-8455

yolanda.desiree.hoff@gmail.com

 

February 26, 2020

 

Leslie Stephens

Marketing Manager

Saatchi & Saatchi

2645 Cardinal Lane

Nashville, TN 62703

 

Dear Leslie,

 

When I came across this opening for marketing coordinator at Saatchi & Saatchi, I immediately recognized it was the perfect fit for me. As a marketing assistant for 2+ years at ArtVision, I played a key role in the development of a marketing campaign that increased one of our client’s sales by 45% in one year. I’m also extremely proud that the marketing support tools I created are now used during every new client onboarding. I am sure I can translate my expertise into similar results for Saatchi & Saatchi.

 

Consider Leslie hooked.

 

Now she’s both impressed by your achievements and curious to learn more.

 

Compare that with this digital marketing coordinator cover letter that misses the mark:

 

Wrong Example

I am a motivated marketing professional with two years of experience in digital marketing and social media campaigns. I have a Bachelor of Arts degree in media communications and a passion for brainstorming and implementing creative campaigns. I have skills in marketing, sales, and general management.

 

That’s not terrible. But that letter sounds like every generic marketing coordinator out there—

 

And it won’t get an interview at PwC.

 

What grabbed the hiring manager’s attention? Where is the proof of your marketing skills? The introduction is your best chance to win the hiring manager over. Don’t waste it!

 

But what if marketing coordinator is your first step on your path to becoming a marketing guru:

 

Marketing Coordinator Cover Letter [Entry Level]

 

Think lacking marketing job experience means you can’t make a catchy opener?

 

Not true. You can mention a win from any marketing experience you have, from internships to school projects to side businesses.

 

Here’s an entry-level marketing coordinator cover letter opener:

 

Right Example

As someone who has been following Epsilon’s marketing approach for years, I was more than excited to see this opening for a digital marketing coordinator. During my senior project, I received a Senior Capstone Project Award for my work on the same text analytics research that Epsilon is renowned for. This knowledge and experience would make me a great fit for this role, as well as...

 

Now that’s an impression.

 

If you can show you have applicable experience, knowledge of the company, and genuine interest in the position, that’s a home run.

 

Want to write your own killer opener for marketing coordinator jobs? Read our guide: How to Start a Cover Letter: Sample & Complete Guide

 

3. Write a Standout Marketing Coordinator Cover Letter Middle

 

If it takes 7 seconds for a recruiter to scan a resume—

 

You can guess how long they’ll spend on a cover letter.

 

And as the introduction is an appetizer, the second paragraph is the main course. It’s time to pull out all the stops. You are guaranteed success if your middle paragraph can:

  1. Show why you’re a perfect match for this specific marketing coordinator position.
  2. Provide accomplishments that convince them it would be stupid not to hire you.

 

Take a look at these sales and marketing coordinator cover letter examples:

 

Marketing Coordinator Cover Letter Sample [Middle]

 

The marketing coordinator job description you’re applying for lists the bare minimum of expectations. Your cover letter should show you will smash those expectations. 

 

Here’s an example of a professional marketing coordinator cover letter:

 

Right Example

Your job posting mentions using CRM tools to help clients reach the right customers and then acquire them. This matches perfectly with my experience and the following achievements of mine:

  • Identified 10+ profitable opportunities for new clients through customer feedback surveys and market trend analysis.
  • Managed a customer account and increased their sales performance by 13% in one quarter by leveraging new email marketing techniques. 
  • Developed positive relationships with media representatives through excellent interpersonal communication skills to boost outreach potential.

 

I see that Saatchi & Saatchi is using machine learning tools to develop new personalized email templates to improve customer engagement. This project excites both my personal interests in AI and my professional interests as a marketer. I think my experience at ArtVision working on email templating tools will make me a valuable asset to your team.

 

A star is born.

 

After listing those kinds of achievements, you’ll have a 100% engagement rate.

Pro Tip: Make sure you incorporate the skills and responsibilities from the job description to show you are up for the specific challenge at hand.

Here’s a social media marketing coordinator cover letter that is more of a crash landing:

 

Wrong Example

I’m pursuing a career in marketing, because I’m fascinated by human psychology and how to connect with large audiences. I just received a bachelors in marketing and can’t wait to apply the knowledge I’ve learned in the classroom into the real world.

 

Cringe.

 

The last thing you want is to appear desperate. Listing accomplishments and demonstrating your skills will flip the table—

 

And make the hiring manager desperate to give you a call.

 

When making a resume in our builder, drag & drop bullet points, skills, and auto-fill the boring stuff. Spell check? Check. Start building your resume here.

When you’re done, Zety’s resume builder will score your resume and tell you exactly how to make it better.

Is it okay if your marketing coordinator cover letter is less than a full page? Or closer to two pages? See our guide: How Long Should A Cover Letter Be? Sample & Guide

 

4. Finish Strong With a CTA in Your Marketing Coordinator Cover Letter 

 

To get the highest return-on-investment for the time you spend on your cover letter, you need to follow marketing best practices—

 

You need a CTA. 

 

An irresistible CTA that will make the hiring manager stop what they're doing, pull out their phone, and beg you for an interview.

 

Let’s compare these marketing coordinator cover letter sample endings:

 

Cover Letter for Marketing Coordinator [Ending]

 

Here’s a marketing coordinator cover letter sample that will have you moving to New York City to start a new career at Ogilvy:

 

Right Example

I’d be thrilled to discuss how the marketing techniques I’ve developed could transform Saatchi & Saatchi’s campaigns. Let me know when would be a good time for a phone interview.

 

Kind Regards,

Yolanda Hoff

 

PS—I’d also be delighted to share the story of how I pitched a new campaign idea to a brand that went on to “wildly exceed their expectations”.

 

Now give the HR manager time to pick their jaw off the floor.

 

With that cover letter ending, play as hard to get as you want. When you get the offer, ask for a higher salary. More vacation days. Whatever you want.

 

And here’s the other end of the spectrum when it comes to marketing coordinator cover letter endings:

 

Wrong Example

I appreciate your time and thank you for considering me for this position. I would love to come in for an interview. 


About as bland as airline food.

 

There goes your churn rate, because you just lost another customer. Remember, you’re trying to stand out in a crowd. The hiring manager has seen a “standard cover letter” a thousand times. 

Pro Tip: A PS at the end with a killer achievement can multiply your cover letter to job offer conversion rate.

Looking for more ending ideas for a marketing coordinator cover letter? See our guide: How to End a Cover Letter

 

Key Takeaway

 

Here’s how to write the best marketing coordinator cover letter possible:

  • Follow proper formatting guidelines (or use a template). A disorganized marketing coordinator cover letter is the analog version of website friction.
  • Introduce yourself with an achievement to grab the hiring manager’s attention. Stand out from the crowd.
  • List your marketing skills and accomplishments. If you can’t market yourself, how can you market your clients?
  • Ask for an interview. Mention something interesting you want to discuss to convert cover letters into interviews.

 

Need more tips on how to write the best cover letter for marketing coordinator jobs? Have advice for your fellow marketing coordinators during their job search? Got any other questions? Leave a comment below. We’d love to hear your thoughts! 

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Cory Streiff
Cory is a career expert with extensive experience in manufacturing and consulting. He recognizes the life-changing impact great career advice can have, and that's why he shares expert tips with every job seeker out there.
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