Marketing Director Cover Letter Example & Writing Tips

Writing a cover letter can be a daunting task. Why can’t you just delegate it to your team members?

But think of the positives here. Your marketing director cover letter can be the ticket to demonstrating expert knowledge of brand development, growth strategies, and other skills the hiring manager will fall in love with.

This guide will show you a marketing director cover letter example, plus the best tips on how to write a marketing director cover letter step-by-step.

Want to write your cover letter fast? Use our cover letter builder. Choose from 20+ professional cover letter templates that match your resume. See actionable examples and get expert tips along the way.

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Sample cover letter for a resume—See more cover letter examples and create your cover letter here.

Looking for less advanced positions in marketing? We’ve got you covered with these:

• Marketing Cover Letter Examples
• Marketing Coordinator Cover Letter Examples
• Marketing Manager Cover Letter Examples
• Marketing Intern Cover Letter Examples

Branching out beyond marketing? See these:

• Sales Cover Letter Examples
• Customer Success Manager Cover Letter Examples
• Public Relations Cover Letter Examples
• Retail Cover Letter Examples
• Manager Cover Letter Examples
• Executive Cover Letter Examples
• Video Editor Cover Letter Examples

Feel free to also browse through our collection of professional cover letter examples for various professions.

Marketing Director Cover Letter Example

That person’s cover letter has a crystal clear strategic vision defined. You know they’d get hired.

You’re going to replicate that in just a few, but remember to also refresh your resume:Marketing Director Resume Examples and Guide.

This is how you write an unbeatable marketing director cover letter:

1. Choose a Professional Marketing Director Cover Letter Format

Here’s the harsh truth. A marketing director’s cover letter is just a piece of paper. You don’t have a fully-fledged ad campaign backing you up. It’s just you and your writing skills.

So, let’s go back to the basics and start with the cover letter format:

• Split your cover letter into distinct parts.
• Choose a cover letter font that won’t scare anyone away. We’ve done the market research for you—fonts like Cambria or Garamond perform best.
• Set the font size to 11 or 12 pt, with your total cover letter word count not going over one page.
• Utilize white space on your cover letter to your advantage, and set margins to 1 inch on each side.

Got more pressing things to do? An important product launch has been eating up your time? Check out these ready-to-use Modern Cover Letter Templates to save time!

2. Set Yourself Up for Success with a Great Cover Letter Header

In business and everywhere else in life, first impressions are key. If you fumble at the start of your cover letter for a marketing director, they might think you’ll fumble their brand awareness.

Show you’re well-versed in both with a stunning cover letter header:

• Include your name, address, and contact information at the top.
• Write down the date and, optionally, the location/city you’re writing from.
• Repeat the same information for your addressee.

Pro Tip: Addressing the cover letter directly is easily the most professional, reliable way to cover letters. If you don’t have this info, research Google or LinkedIn to find the recruiter’s name.

3. Start with an Appropriate Cover Letter Salutation and a Strong First Paragraph

It’s time to launch the campaign. How you write your cover letter opening will define whether they think you’re the right person for the job.

Follow these steps:

• Lead with a simple “Dear [Hiring manager’s name]”—that’s why we wanted to research it in the previous step.

• If you can’t find it, use “Dear Hiring Manager” on your cover letter. Never opt for “To Whom It May Concern.” It's too dated.
• Use the opening 1–2 sentences to generate interest in yourself and mention a few of your professional accomplishments.

Read more: Using Keywords to Your Advantage When Job Hunting: Comprehensive Guide

4. Make Sure They Know You’re the Real Deal

This isn’t your first rodeo. Now, no matter if you’ve been setting up billion-dollar campaigns or helping the local bookstore around the release week of a smutty novel, the board is mostly interested in one thing: Can you secure profit?

That’s what the middle of your marketing director's cover letter is for. Brag about past accomplishments. 

• Enchant them with tales of your marketing successes by explicitly telling them how your skills and experience could help the company achieve record reach with their campaigns.
• Bring up extra career highlights while adding numbers to these results. No person would do a double-take when you say you increased the ROI from 15% to 45%.

Remember to provide examples of relevant skills and achievements. For example, small businesses rely more on online marketing, while large companies are more interested in traditional media advertising. Tailor the descriptions of your career accomplishments to the needs of the company. 

Pro Tip: Don’t get too hung up on the past, though. More than other industries, marketers need to stay on top of current trends to remain relevant. If you can prove that in your cover letter, you’ll make the competition look like the 1980s Folgers ad.

5. Talk about What Getting Hired Would Mean to You

All businesses need some measure of marketing if they want to thrive. This means, theoretically, you could be copy-pasting the same resume and marketing director cover letter to literally hundreds of openings. Recruiters are well aware of this, and when they finally get your letter, they look for your reason for applying.

If your marketing director’s cover letter is full of generic statements expressing zero emotional connection to the company, they’ll think you’re just a clock puncher.

To avoid this, show genuine interest in their company values, social responsibility, or outreach programs. Link these shared values to yourself. If you can show how you’ve done similar acts in your past jobs, that’s the most successful marketing you can do on your cover letter.

Read more: What Should a Cover Letter Say: Things You’re Getting Wrong

6. Seal the Deal with a Compelling Call to Action

No self-respecting marketing director cover letter ends in a *poof*. You need a proper ending, and these tips below will help:

• Reiterate why your expertise could prove helpful for their marketing strategies.
• Hook them with an exciting promise, but don’t overpromise. Keep them keen, invite them to schedule an interview, and promise to reveal more in person.

Read more:Best Ways to Close Out a Cover Letter

7. Sign off Your Marketing Director Cover Letter Professionally

If you botch the closing of your cover letter, you’ve fumbled the pitch at the goal line. Stick the landing on your sign-off, and you’ll have the hiring manager eagerly waiting to hear the next episode of your brand story.

Just follow these steps:

• Cement your personal brand in their memory by restating your full name.
• Feel free to sign with a digital signature.
• Include any cover letter enclosures, if required.
• Consider adding a postscript. As any savvy marketer knows, it’s all about getting that last impression. Throw in one final compelling detail, like how you grew the social following of your last company by, say, over 9,000 engaged users and how you’re ready to repeat that success.

Plus, a great cover letter that matches your resume will give you an advantage over other candidates. You can write it in our cover letter builder here. Here's what it may look like:

Create my cover letter now

See more cover letter templates and start writing.

Thanks for reading our article! What did you think of our take on writing a cover letter for marketing directors? Got any questions to ask and resolve doubts? Or maybe you are a seasoned industry veteran in marketing and want to share other tips? Let’s chat in the comments!

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This article has been reviewed by our editorial team to make sure it follows Zety's editorial guidelines. We’re committed to sharing our expertise and giving you trustworthy career advice tailored to your needs. High-quality content is what brings over 40 million readers to our site every year. But we don't stop there. Our team conducts original research to understand the job market better, and we pride ourselves on being quoted by top universities and prime media outlets from around the world.

Sources

• Chron: The Importance of First Impressions in Busines
• Asia R. Lockett, "Online Marketing Strategies for Increasing Sales Revenues of Small Retail Businesses"