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Marketing Director Resume Examples and Guide

Marketing Director Resume Examples and Guide

You get the message out on multiple platforms to send ROI over the moon. Now fill your career’s funnel and show your branding skills with a churn-busting marketing director resume.

Your marketing director resume has to work like Pepsi’s Steve Carell ads. It has to rise above the chatter and show the BoD you’re capable of growing ROI by 20% to 50%. That’s because you’re up against 200+ candidates who know how to engage an audience like Seth Godin.

 

How can you do this with a little slip of paper? Well—you don’t have creatives on your side. You can’t crank out a TV campaign or leverage social media. But you can share key moments from your marketing career. Put them in a readable format, and you’ll make the other applicants look flat.

 

Let’s make this happen!

 

You’re about to see a marketing director resume example you can tweak to fit any marketing director role. You’ll also get simple steps to write a resume for marketing director jobs that’ll land 10x more interviews than any other.

 

Want to save time and have your resume ready in 5 minutes? Try our resume builder. It’s fast and easy to use. Plus, you’ll get ready-made content to add with one click. See 20+ resume templates and create your resume here.

 

marketing director resume templates

Marketing director resume made with our builder—See more templates and create your resume here.

 

Looking for something different than a director of marketing resume? See these guides:

 

Here’s a marketing director resume example made with our builder:

 

Sample Marketing Director Resume (Text Version)

 

Lamar Gross

Marketing Director

507-407-8703

lamarzgross@gmail.com

linkedin.com/in/lamarzgross

twitter.com/lamarzgross

 

Dynamic marketing director with 5+ years of experience developing and executing marketing strategies for top consumer brands. Seeking to improve brand awareness and recognition for Market Couch Inc. At Fly Sale Inc. increased lead flow 35% while decreasing CPL.

 

Experience

 

Marketing Director

Fly Sale Inc

Feb 2017 to Jan 2020

Key Qualifications & Responsibilities

  • Developed overall marketing program and achieved profit margin and sales objectives totaling $98 million annually.
  • Grew customer base over 80% and increased revenue 92% by creating & implementing 27 campaigns.
  • Led team of 18 marketing associates and creatives to increase external clients by 78% in 2019.
  • Managed social media strategies across channels.

Key Achievement:

  • Led the highest performing campaign in 2018 with a 35% open rate effectively resolving credit program's loss.

 

Marketing Director

Blink Advertise

Aug 2015 to Jun 2017

  • Increased lead generation by 250% in 2016, through branding, web design and online campaigns.
  • Acquired 50 new accounts and grew sales by over 70%.
  • Achieved 50% over quota on sales and partnership marketing.
  • Executed marketing campaigns for the company's web solutions

 

Sales Representative

Snap Retail Inc.

July 2014 to July 2015

  • Averaged a 90% close rate and 95% conversion rate for repeat clients.
  • Provided customer care to 100+ accounts across 3 states.
  • Prepared client quotes and answered inquiries regarding products.

 

Education

 

Bachelor of Arts in Marketing

St. Cloud State University

2010-2014

  • Pursued a passion for human resource management.
  • Created marketing campaign for student bookstore raising revenue 38% in Q2.

 

Skills

 

  • Social Media Marketing
  • Strategic Planning
  • Market Research
  • Marketing Communications
  • Branding
  • Communication Skills
  • Planning Skills
  • Analytical Skills
  • Adaptability

 

Member, AMA

 

  • Connected 15+ companies directly with 30 students during events.
  • Trained 18 new members in ERP software.

 

Certifications

 

  • American Marketing Association Digital Marketing Certification
  • Hubspot Inbound Marketing Certification

 

Here’s how to write a marketing director resume step-by-step.

 

1. Start With the Right Format for a Marketing Director Resume

 

Format is vital in a marketing director resume. Get it wrong, and the hiring manager will assume you’ll show up late. Maybe even approve Peloton-girl TV spots. But the right format triggers a click-whirr response. They’ll know you know the details matter. Plus, a good resume format is easier to read.

 

So—

 

Here’s how to format a marketing director resume template:

 

Include these resume parts:

  • Header: your name and contact information.
  • Summary: a 3-line elevator pitch for your resume.
  • Experience: your best marketing director successes.
  • Education: list your degree, but add marketing projects or clubs.
  • Skills: target yours to the job ad.
  • Other sections: are you in the AMA or have you spoken at cons? List those.

 

And don’t be afraid to add a little white space for readability!

What about the functional resume format? See our guide: Best Resume Structure

2. Add Experience to Your Marketing Director Resume

 

You know you can’t get a marketing director job without experience. But your opponents have it, too! There’s a way to show it so you look like Rand Fishkin on the job hunt. And good news—most applicants will get it wrong. They’ll zero in on job duties. You’ll cite achievements. Hello, hired.

 

To nail your work experience section:

  • List your current job title.
  • Write the company name, years, and months.
  • Add a two-line marketing director job description (job duties).
  • Create 6 bullet points filled with achievements.
  • For an engaging resume, use the PAR (Problem-Action-Result) formula.
  • Repeat the steps with older jobs, but with fewer bullet points.

 

See these digital marketing director resume samples:

 

Marketing Director Job Description for a Resume

 

Right

Experience

 

Marketing Director

Fly Sale Inc

Feb 2017 to Jan 2020

Key Qualifications & Responsibilities

  • Developed overall marketing program and achieved profit margin and sales objectives totaling $98 million annually.
  • Grew customer base over 80% and increased revenue 92% by creating & implementing 27 campaigns.
  • Led team of 18 marketing associates and creatives to increase external clients by 78% in 2019.
  • Managed social media strategies across channels.

Key Achievement:

  • Led the highest performing campaign in 2018 with a 35% open rate effectively resolving credit program's loss.
Wrong
  • Analyzed data for review and using it for marketing strategies.
  • Responsible for directing all campaigns.
  • Handled the implementation of proformas to analyze profitability.
  • Responsible for developing branding approach and sold it to board of directors and senior leadership.

 

Look at this. The second one looks sloppy. But also, what did she accomplish? The best thing is that branding pitch. Yes, the BoD bought it—but did it increase sales or cut the churn rate? We don’t know. But look at example #1! Like a campaign from BBDO. Beautiful format + great achievements = win.

 

Writing an entry-level resume? Do it just like the above. But—cite strategy, social media, leadership, and other marketing director achievements from non-marketing director jobs. You can even show successes from transferable skills like active listening or creativity.

 

See these entry-level marketing director resume examples:

 

Entry-Level Marketing Director Resume Samples [Experience]

 

Right

Sales Representative

Snap Retail Inc.

July 2014 to July 2015

  • Averaged a 90% close rate and 95% conversion rate for recurring revenue.
  • Provided customer care to 100+ accounts across 3 states.
  • Prepared client quotes and answered inquiries regarding products.
Wrong
  • Introduced and sold new products to customers.
  • Cross-sold and upsold a large catalog of add-ons.
  • Handled customer inquiries and provided proactive information.

 

We’ve done the A/B tests on this, so we know it works. If you show the right resume accomplishments, your job-search conversion rate will go through the roof.

Pro Tip: It’s tempting, but avoid creative resume designs. Printing it on a cereal box or using puppy backgrounds. Use some color, but keep it professional to get more calls.

When making a resume in our builder, drag & drop bullet points, skills, and auto-fill the boring stuff. Spell check? Check. Start building your resume here.

 

When you’re done, Zety’s resume builder will score your resume and tell you exactly how to make it better.

3. Make Your Education Section Count

 

Hint—everyone puts education on a resume. But too many use it wrong. They list their degree and school name and move on. That’s like having a free 30-second Super Bowl spot and using it to talk about the weather. Add 1–2 highlights to show you were Sarah-Zeldman level even back in school.

 

See this director of sales and marketing director resume example:

 

Marketing Director Resume Example [Education]

 

Right

Education

Bachelor of Arts in Marketing

St. Cloud State University

2010-2014

  • Pursued a passion for human resource management.
  • Created marketing campaign for student bookstore, raising revenue 38% in Q2.

 

That’s the perfect way to list a degree on a resume. It doesn’t hog much space. But it adds key marketing skills. One tip? Don’t do this if you’ve been in the workforce more than seven years. You’ll look like you’re scraping for proof.

Pro Tip: Can you write a 2-page resume? Sure, but there’s a stipulation. If you can fit all your best marketing moments in one page, do it. Brevity is key.

4. Put the Right Skills in Your Marketing Director Resume

 

The key to skills on a resume for marketing director jobs? Don’t make me think. That is—don’t list 30 marketing skills and make the hiring team guess which ones you’re really good at. The trick is to fill their needs. To do it, read the job listing like it holds the secret to a 90% ROI boost.

 

Start with this list of skills for marketing director resumes:

 

Marketing Director Resume Skills (Hard Skills)

 

  • Data Analysis
  • Content Marketing
  • Project Management
  • Campaign Management
  • Branding
  • Funnel Management
  • Agile Workflow
  • SEO
  • Social Media
  • CRM Skills
  • ERP
  • Mobile Marketing
  • Email Marketing
  • Video Production
  • UX Design
  • Data Visualization

 

Marketing Director Skills (Soft Skills)

 

 

But—

 

Here’s how to pick the best marketing director skills:

 

  1. In a spreadsheet, list all your marketing director skills.
  2. In a new column, list the marketing director skills in the online job ad.
  3. The skills which come up in both lists are your resume keywords.
  4. Tweak your resume bullets so your achievements fit those skills.
  5. Make sure you’ve got both soft skills and hard skills for maximum return.

 

See this marketing director resume example:

 

Say the ad wants branding, partnership marketing, and online campaigns.

 

Marketing Director Resume Examples [Skills]

 

Right
  • Increased lead generation by 250% in 2016, through branding, web design and online campaigns.
  • Acquired 50 new accounts and grew sales by over 70%.
  • Achieved 50% over quota on sales and partnership marketing.
  • Executed marketing campaigns for the company's web solutions.

 

Now you are a perfect fit. Marketing director skills on a resume like that just do it. For more leverage, start your bullets with resume power verbs like increased, acquired, achieved, and executed. Those force you to share your marketing successes. The numbers double your engagement.

Pro Tip: To write the perfect resume, put yourself in the employer’s shoes. What business challenges does she face? Can you show you’ve solved them in the past?

5. Add Bonus Sections to Your Marketing Director Resume

 

The BoD wants to know two things about you. The first is, “Can you do the job?” Your experience and education answer, “Yes.” Question #2? “Do you go the extra mile?” You’ll answer it with bonus sections that show off-the-clock accomplishments. Examples? Certifications or volunteer work.

 

Choose from:

 

  1. Professional Associations

 

Are you in the AMA or MMA? If yes, list them. If not, consider joining. Why? Affiliations show you’re networked. They also show you’re not just resting on your analytics.

 

  1. Resume Certifications and Classes

 

Who needs certifications in a marketing director resume? Entry-level applicants, that’s who. They prove you’re not just applying on a whim. You’ve actually taken steps to grow your skills. Consider these:

 

  1. Conferences

 

Have you attended Pubcon Florida or the NA Marketing Directors Conference? Did you speak to groups or volunteer? Add them to a resume for marketing director jobs to show you’re Deloitte-level.

 

  1. Awards and Honors

 

If you’ve won a Clio or a Webby, you know to list it in an awards section. But what about local awards or in-company awards? Poll your memory to see.

 

  1. Resume Volunteer Work

 

Marketing work for a local soup kitchen can energize your resume. Even unrelated volunteering like canvassing or emergency response can show you’re not just binge-watching Disney+ in your spare time.

 

  1. Languages on a Resume

 

Directors who speak the same language as their target markets get bonus points. Put fluency in a special section near your skills list.

 

See these marketing director resume samples:

 

Marketing Director Resume Examples [Other Sections]

 

Right

Member, AMA

 

  • Connected 15+ companies directly with 30 students during events.
  • Trained 18 new members in ERP software.

 

Certifications

 

  • Digital Marketing Certification, AMA
  • Hubspot Inbound Marketing Certification
Wrong
  • Secret shopping
  • Bowling

 

That first example shows your bandwidth is on par with Neil Patel.

Should you list 15 years of work on your marketing director resume? See our guide: How Far Back Should a Resume Go: How Many Jobs or Years?

6. Write a Marketing Director Resume Objective or Resume Summary

 

Heat maps of resumes show something shocking. Hiring managers spend most of their time looking at the top. The middle gets a glance. Use that to your advantage. Front-load the top of your marketing director resume with a resume summary or a resume objective. If it’s good, they’ll keep reading.

 

Here’s how to write a career summary:

 

  1. Start with an adjective like dynamic or passionate.
  2. List your title (marketing director).
  3. Add years of experience (1, 7, 2+).
  4. State your goal (improve brand awareness).
  5. Include the company’s name.
  6. Share your most Tim-Ferriss-style achievements.

See these resume summary examples:

 

Marketing Director Resume Summary

 

Right

Dynamic marketing director with 5+ years of experience developing and executing marketing strategies for top consumer brands. Seeking to improve brand awareness and recognition for Market Couch Inc. At Fly Sale Inc. increased lead flow 35% while decreasing CPL.

Wrong

Results-driven marketing director with extensive experience developing and executing extraordinary marketing strategies for top consumer brands. A highly focused individual with excellent customer service skills. Passionate team leader who can develop concise marketing plans.

 

Those aren’t so different. But be careful. The first one has numbers and emotion-grabbing details. Who wouldn’t want to meet someone who raised lead flow by 35%? But example #2 is less exciting.

 

It’s a bucket full of adjectives.

 

An entry-level marketing director resume needs a career objective. The 2010 advice said, “Use it to share your career goals with the company.” That’s not true anymore. To get interviewed, keep your goals out of it. List marketing director accomplishments from other jobs like sales or retail management.

 

See these examples:

 

Entry-Level Marketing Director Resume Objective

 

right

AMA certified marketing director with skilled in social media marketing and branding. Seeking to increase brand awareness for clients of Blink Advertise. As sales rep at Snap Retail Inc., averaged a 95% conversion rate for recurring clients.

Wrong

Entry-level marketing director with great knowledge marketing and management. Skilled in branding, social media marketing, strategic planning, and communications. Highly proactive and skillful individual who can promote best practices among cross-functional teams.

 

Again, the details sell it. That first example shows you’re AMA certified. It adds the firm’s name, then a 95% conversion rate. But the second one reads like a skills list copied from the internet.

The first sentence of your marketing director resume summary is called a resume headline. See our guide: 30+ Professional Resume Headline & Title Examples

7. What About a Marketing Director Cover Letter?

 

“I don’t write cover letters.” Then you don’t want the job. Or at least—you want to work twice as hard to get it. Our HR statistics report shows why. About half the managers out there skip resumes without cover letters. They look like the applicant is sending out a million resumes and doesn’t care.

 

To write your marketing director cover letter:

 

  1. Format your cover letter first.
  2. Start your marketing director cover letter with the manager’s name.
  3. Write a cover letter introduction with a hook.
  4. In the middle, show you “get” the job.
  5. Put a CTA at the end of your cover letter.

Pro Tip: Avoid the dreaded Please find attached my resumeletter. That’s worse than no cover letter at all with a director of marketing resume. It telegraphs a lack of creativity.

Read more: How To Write A Cover Letter in 8 Simple Steps and How to Make a Resume: A Step-by-Step Guide

 

Key Takeaway

 

Here’s a recap of how to write a marketing director resume:

  • Format your marketing director resume template in reverse-chronological order.
  • Find marketing director skills in the job posting online.
  • Start with your work history. Prove your Epsilon-worthy skills with accomplishments.
  • Add metrics that show you know a funnel from a funnel cake.
  • List your education and related coursework.
  • Include sections for an AMA membership or conferences.
  • Write a marketing director cover letter to slash job search churn.

 

That’s it! Now, we’d love to hear from you: 

  • What irks you about writing a director of marketing resume? 
  • Are your achievements less than Ogilvy-ready?
  • Do you have resume gaps that make your hair stand up?

 

Let’s chat below in the comments, and thanks for reading!

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Tom Gerencer, CPRW
Tom Gerencer, a Certified Professional Résumé Writer (CPRW), is a career expert who has published over 200 in-depth articles on Zety. Since 2016, he has been sharing advice on all things recruitment from writing winning resumes and cover letters to getting a promotion.
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