You're a creative soul craving a creative resume. Something pretty, but professional. A template that seductively whispers into a recruiters ear: I'm the one.
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You’re a product expert, a creative gold mine, and the voice of the customer in one. Describing all of your features in a resume can be a challenge. In this guide you’ll see how to painlessly and seamlessly prepare your product marketing manager resume for a timely and successful launch.
Read on and you’ll see a professional product marketing manager resume example you can adjust and make yours. Plus, you’ll learn an easy formula for writing a resume for product marketing manager jobs that will land you 10x more interviews than any other PMM resume you’ve written in the past.
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Sample Product Marketing Manager Resume to Get You Inspired (Text Version)
Kevin S. Tucker
Product Marketing Manager
Motivated and efficient product marketing manager with 3 years of experience. Contributed to a 23% increase in sales by revising pre-existing marketing strategies for poorly performing products. Showcased around 15 new products per year by establishing a positive rapport with three different industry trade shows. Seeking to utilize acquired skills and experience to develop effective marketing strategies at Cat.
Product Marketing Manager
GlowBy Industries, Akron, OH
- Developed marketing strategies approximately 14 days ahead of schedule for 7 consecutive months.
- Prompted product improvements based on regularly conducted customer interviews.
- Established a highly-efficient relationship between the acquisition and marketing teams and departments.
- Revamped new product vetting standards.
- Successfully developed and improved product development processes, boosting efficiency by 12%.
- Increased employee satisfaction by 45% over twelve months through improving and clarifying product development processes.
Key achievement: Contributed to a 23% increase in sales over two years by revising pre-existing marketing strategies and plans.
Product Development Coordinator
Olga’s Cottage, Cleveland, OH
- Contributed to a 19% increase in sales over a two-year period by diligently coordinating e-commerce operations.
- Ensured efficiency and cost-effectiveness by overseeing and analyzing 200+ initiatives.
- Developed new product quality standards, bringing customer satisfaction to 5.4% above norm.
- Increased repeat business by 12% through newsletter distribution to existing clients.
- Cut costs by 3% by encouraging retirement of an obsolete line of products.
Key achievement: Created and maintained the company's Facebook page, resulting in 470 new subscribers over 9 months.
B.S.S. in Business
Ohio University, Athens, OH
- Anticipating Customer Needs
- Decision Making
- Problem Solving
- Customer Service
Courses and Certificates
- Digital Marketing Certificate, Wharton University of Pennsylvania, 2018
- Effective Communication Skills course, University of Texas, 2017
- Conducted public opinion polls for city improvement initiatives.
Now, here’s the job-winning product marketing manager resume formula:
1. Structure Your Product Marketing Manager Resume Template Properly
Whether your expertise lies in managing and marketing digital products or material goods, there are some must-have sections your resume should include. Your skills, experience, background, and other assets all have their own space within your resume.
A well-formatted resume works like a well-designed product roadmap — it lets the recruiter find the major elements in just a few seconds.
Here’s how to format your resume:
- Go with a tried and proven style like the reverse-chronological resume format. This resume style does well in highlighting the here and now as opposed to focusing on who and where you were years ago.
- Add your contact information to a resume header.
- Divide your document into these resume parts:
- Header with contact info
- Summary statement or career objective
- Work experience
- Additional sections (those extra curiosities and nuggets that have contributed to making you the product marketing manager that you are)
- When designing your resume, you’ll make good use of white space, eye-friendly headings, and clear resume fonts.
- How long should your resume be? If you have years of experience under your belt, go for a two-page resume. Otherwise, a one-page resume template will do well.
- Remember to save your product marketing manager resume template as a PDF to keep the resume formatting intact.
By the way, employers these days look up their prospective candidates online, so make sure your online presence is perfect and optimize your LinkedIn summary & profile so that there aren’t any unpleasant surprises.
Have a quick look at some resume formatting tips: Best Resume Types
2. Add Experience to Your Product Marketing Manager Resume
What is product marketing management experience? In your case, it is so many things, but they all revolve around one thing — product, and how well you’ve managed to market it. So, for an eye-catching resume you’ll spotlight your most successful accomplishments in numbers and percentages so that hiring managers can get excited about what you can do for their company.
Check out these rules when putting work experience on your resume:
- Start by listing your most recent job title.
- Add the company’s name and your start and end dates.
- Create a product marketing manager job description.
- Use action words like energized, partnered, facilitated, to write around six bullet points to showcase your achievements.
See these product marketing manager resume samples:
Product Marketing Manager Job Description for a Resume
Product Marketing Manager
January 2010‒June 2014
Feel the difference?
Both sets relate to the same tasks, but while the wrong examples are vague, colorless descriptions. The right examples don’t only point out what you did, but show exactly what impact you’ve made.
But what if you have no actual product marketing management experience? Not to worry. You can still write a strong experience section if you possess related know-how. For an entry-level resume you’ll just need to transpose your related skills—makes sense? Sure it does.
So let’s look at an example:
Entry-Level Product Marketing Manager Resume Template (Work Experience)
March 2011‒September 2013
March 2011‒September 2013
Keep in mind that as an entry-level candidate, hiring managers are interested in your experience as it relates to the position. In the right example, the candidate showed off skills that are essential to product marketing management—anticipating customer needs, communication, decision making.
Read more: What is Relevant Experience on a Resume
When making a resume in our builder, drag & drop bullet points, skills, and auto-fill the boring stuff. Spell check? Check. Start building your resume here.
When you’re done, Zety’s resume builder will score your resume and tell you exactly how to make it better.
3. Make Your Education Section Count
If you’re an experienced product marketing manager, adding a degree to a resume is a piece of cake. Just remember to forgo mentioning your high school and only list your highest degree of education.
See these product marketing manager resume examples:
Product Marketing Manager Resume Examples [Education]
MBA in Marketing, University of Oklahoma
However, if you’re an entry-level applicant, it’s a good idea to add a couple of bullet points to your education section. Here are some examples:
Entry-Level Product Marketing Manager Resume Examples [Education]
Bachelor of Science in Business Administration, University of Ohio
You kept it short but relevant.
Read more: How to List Minor and Major on a Resume
4. Add the Right Skills in Your Product Marketing Manager Resume
Being an outstanding PMM requires a wide range of skills. Deciding on the right ones to include on your resume isn’t complicated. Read on.
Start with this list:
Skills Every Product Marketing Manager Should Possess
- Marketing Skills
- Product Knowledge
- Strategic Planning
- Buyer Personas
- Road Mapping
- Lead Generation
- Project Management Skills
- Presentation Skills
- Analytical Skills
- Interpersonal Skills
- Verbal and Written Communication
- Problem-Solving Skills
- Management Skills
- Computer Skills
- Critical-Thinking Skills
- Writing Skills
- Time Management Skills
- Microsoft Office Skills
That’s a mouthful. But a product marketing manager resume skills section should be everything but generic. This is one of those places on your resume where studying the job description comes into play. It’s called tailoring your resume.
Here’s how to choose the best skills:
- Draw up two lists: one with all your skills, and the other with keywords for a resume, extracted from the job ad.
- Add those soft skills and hard skills to the skills section of your resume.
Here’s what this section should look like in a sample product marketing manager resume:
Product Marketing Management Resume Examples [Skills]
Want some more examples of high-impact hard and soft skills? See our guide: +30 Best Examples of What Skills to Put on a Resume
5. Give Your Product Marketing Manager Resume Extra Merit
As a product marketing manager, you’re probably not a nine-to-five kind of person. Instead, you’re attending industry trade shows and obtaining licenses and certifications. List such details in an extra section. It’s a good place to add any extracurricular achievements and strengths that will benefit your role.
See these product marketing manager resume samples:
Product Marketing Manager Resume Examples [Other Sections]
Bang! Even seemingly irrelevant things like passions and hobbies can prove skills that make a successful product marketing manager.
Make your application shine with extras: What to Put on a Resume to Make it Perfect
6. Write a Product Marketing Manager Resume Summary or Resume Objective
There are those hiring teams who won’t read your entire product marketing job resume. They’ll scan through the top of this document. So—summarize your most important content there. In a resume, that’s a resume profile called a resume objective or a resume summary.
The would-be first-time product marketing managers should use a resume objective. Those with experience should go with a product marketing manager resume summary.
Here’s exactly how to write a resume summary:
- Start with an adjective like experienced or dedicated.
- Add your title (product marketing manager).
- Tack on your years of experience (2+, 4, 5).
- End that sentence withone ofyour proudest product marketing management achievements.
- Name your prospective employer and say how you will contribute to the company’s health.
See these career summary examples:
Product Marketing Manager Resume Summary
Accomplished PMM with 3 years of experience in delivering 25 product improvement initiatives. Spearheaded 17 successful public relations campaigns. Seeking to utilize product marketing expertise to increase AlphaSoft’s revenues.
Product marketing manager with years of experience working for an established software company. Results-driven, creative, dependable.
Simply put, the right resume summary contains tangible specifics, while the wrong example is vague and uninspired. Including the company’s name also goes a long way in showing your genuine interest in the product marketing job you’re applying for.
Now, an entry-level product marketing manager resume calls for a career objective, and follows the same rules as mentioned above. This time, however, we’ll focus more on transferable skills from your non-PMM jobs.
Take a look at these examples:
Entry-Level Product Marketing Manager Resume Objective
Highly-motivated software developer with marketing experience and proven communication skills. Decreased program rewrite rate by 40% over a six-month period by anticipating customers’ needs. Seeking a product marketing manager position at Innology Inc. to leverage communication and product development skills to develop successful marketing strategies.
Dedicated programmer with some knowledge of marketing looking for new challenges.
Surely you get the picture.
Get inspired with: Resume Introduction
7. Design a Product Marketing Manager Cover Letter for a Complete Package
Do you really need a cover letter? You do—our HR statistics report shows nearly 5 of 10 hiring teams ignore resumes with no letters attached. Surprised? We were too, but many employers do expect to see a cover page attached to a product marketing manager job resume. So give them one, and keep it brief but impressive.
To write a successful product marketing manager cover letter:
- First, get your cover letter formatting right.
- Next, engage the reader with the opening paragraph of your cover letter.
- The middle paragraph will be used to show you understand the position’s duties.
- Then, similarly to what you did in your summary, end your cover letter with how you would contribute to the company’s continuing success.
Read more: Marketing Cover Letter Examples
Plus, a great cover letter that matches your resume will give you an advantage over other candidates. You can write it in our cover letter builder here. Here's what it may look like:
Crafting a professional product marketing manager resume that has real potential for success may not be the easiest thing in the world. But—following this guide and understanding its key takeaways can make the task relatively painless and efficient.
Here’s a recap of how to write the best product marketing manager resume:
- Focus on concrete, quantifiable achievements from your experience as product marketing manager.
- Customize your product marketing manager resume keywords by matching them to those of the job description.
- Flesh out and include your hard and soft skills as they relate to your desired position.
- Include bonus resume sections to further show off your relevant characteristics.
- Proofread your product marketing management resume and create a personalized cover letter.
That’s it! Now, we’d love to hear from you:
- What’s the most frustrating part about writing a product marketing manager resume?
- Do you feel you’re lacking all-important accomplishments or have problems choosing the right ones for your resume?
- Do you struggle with finding transferable skills for an entry-level product marketing manager resume?
Let’s chat below in the comments, and thanks for reading!