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Product Marketing Manager Resume: Examples & Guide

Product Marketing Manager Resume: Examples & Guide

Your skills are as multifaceted as those of a top-of-the-line Swiss Army knife. Here’s how to put your talents to use in creating the ideal product marketing manager resume.

You’re a product expert, a creative gold mine, and the voice of the customer in one. Describing all of your features in a resume can be a challenge. In this guide you’ll see how to painlessly and seamlessly prepare your product marketing manager resume for a timely and successful launch. 

 

Read on and you’ll see a professional product marketing manager resume example you can adjust and make yours. Plus, you’ll learn an easy formula for writing a resume for product marketing manager jobs that will land you 10x more interviews than any other PMM resume you’ve written in the past.

 

Here’s a product marketing manager resume example made with our builder.

 

Want to save time and have your resume ready in 5 minutes? Try our resume builder. It’s fast and easy to use. Plus, you’ll get ready-made content to add with one click. See 20+ resume templates and create your resume here.

 

product marketing manager resume templates

Product marketing manager resume made with our builder—See more templates and create your resume here.

 

Also, check out our dedicated guides for:

 

Sample Product Marketing Manager Resume to Get You Inspired (Text Version)

 

 

Kevin S. Tucker

Product Marketing Manager

(818) 884-7383

kstucker@aol.com

linkedin.com/in/kevinstucker2

 

Summary

 

Motivated and efficient product marketing manager with 3 years of experience. Contributed to a 23% increase in sales by revising pre-existing marketing strategies for poorly performing products. Showcased around 15 new products per year by establishing a positive rapport with three different industry trade shows. Seeking to utilize acquired skills and experience to develop effective marketing strategies at Cat.

 

Experience

 

Product Marketing Manager

GlowBy Industries, Akron, OH

2016–2019

  • Developed marketing strategies approximately 14 days ahead of schedule for 7 consecutive months.
  • Prompted product improvements based on regularly conducted customer interviews. 
  • Established a highly-efficient relationship between the acquisition and marketing teams and departments.
  • Revamped new product vetting standards.
  • Successfully developed and improved product development processes, boosting efficiency by 12%.
  • Increased employee satisfaction by 45% over twelve months through improving and clarifying product development processes.

Key achievement: Contributed to a 23% increase in sales over two years by revising pre-existing marketing strategies and plans.

 

Product Development Coordinator

Olga’s Cottage, Cleveland, OH

2012–2015

  • Contributed to a 19% increase in sales over a two-year period by diligently coordinating e-commerce operations.
  • Ensured efficiency and cost-effectiveness by overseeing and analyzing 200+ initiatives.
  • Developed new product quality standards, bringing customer satisfaction to 5.4% above norm.
  • Increased repeat business by 12% through newsletter distribution to existing clients.
  • Cut costs by 3% by encouraging retirement of an obsolete line of products.

Key achievement: Created and maintained the company's Facebook page, resulting in 470 new subscribers over 9 months.

 

Education

 

B.S.S. in Business

Ohio University, Athens, OH

2006–2009

 

Skills

 

  • Anticipating Customer Needs
  • Decision Making
  • Problem Solving
  • Customer Service
  • Management
  • Creativity
  • Leadership
  • Communication

 

Courses and Certificates

 

  • Digital Marketing Certificate, Wharton University of Pennsylvania, 2018
  • Effective Communication Skills course, University of Texas, 2017

 

Volunteering

 

  • Conducted public opinion polls for city improvement initiatives.

 

Now, here’s the job-winning product marketing manager resume formula:

 

1. Structure Your Product Marketing Manager Resume Template Properly

 

Whether your expertise lies in managing and marketing digital products or material goods, there are some must-have sections your resume should include. Your skills, experience, background, and other assets all have their own space within your resume.

 

A well-formatted resume works like a well-designed product roadmap — it lets the recruiter find the major elements in just a few seconds.

 

Here’s how to format your resume:

 

By the way, employers these days look up their prospective candidates online, so make sure your online presence is perfect and optimize your LinkedIn summary & profile so that there aren’t any unpleasant surprises.

Have a quick look at some resume formatting tips: Best Resume Types

2. Add Experience to Your Product Marketing Manager Resume

 

What is product marketing management experience? In your case, it is so many things, but they all revolve around one thing — product, and how well you’ve managed to market it. So, for an eye-catching resume you’ll spotlight your most successful accomplishments in numbers and percentages so that hiring managers can get excited about what you can do for their company. 

 

Check out these rules when putting work experience on your resume:

  • Start by listing your most recent job title.
  • Add the company’s name and your start and end dates.
  • Create a product marketing manager job description.
  • Use action words like energized, partnered, facilitated, to write around six bullet points to showcase your achievements.

 

See these product marketing manager resume samples:

 

Product Marketing Manager Job Description for a Resume

 

RIGHT

Product Marketing Manager

enVision

January 2010‒June 2014

Toledo, Ohio 

  • Conducted biweekly customer surveys to determine the most sought-after product features and improvements.
  • Led successful marketing campaigns for new products and ensured their timely launch month over month.
  • Increased end user satisfaction by 24-35% over 4 years by establishing needed product improvements and overseeing their implementation.
WRONG
  • In charge of conducting customer satisfaction surveys.
  • Responsible for new product marketing campaigns.
  • Implemented all required product improvements.

Feel the difference?

 

Both sets relate to the same tasks, but while the wrong examples are vague, colorless descriptions. The right examples don’t only point out what you did, but show exactly what impact you’ve made.

 

But what if you have no actual product marketing management experience? Not to worry. You can still write a strong experience section if you possess related know-how. For an entry-level resume you’ll just need to transpose your related skills—makes sense? Sure it does.

 

So let’s look at an example:

 

Entry-Level Product Marketing Manager Resume Template (Work Experience)

 

RIGHT

Software Developer

March 2011‒September 2013

Echo’ed Inc.

  • Contributed to a 15% increase in CSAT scores by working closely with the customer service department to better understand required improvements to existing software.
  • Advised the marketing department on new and existing products’ best features on a regular basis.
  • Attended 12 company-sponsored workshops unrelated to programming to better understand clients’ needs and a product’s life cycle.
WRONG

Software Developer

March 2011‒September 2013

Echo’ed Inc.

  • Alongside the other programmers, created new software as required by the sales department.
  • Skillfully and promptly updated existing software as instructed by customer service.

Keep in mind that as an entry-level candidate, hiring managers are interested in your experience as it relates to the position. In the right example, the candidate showed off skills that are essential to product marketing management—anticipating customer needs, communication, decision making. 

Read more: What is Relevant Experience on a Resume

When making a resume in our builder, drag & drop bullet points, skills, and auto-fill the boring stuff. Spell check? Check. Start building your resume here.

When you’re done, Zety’s resume builder will score your resume and tell you exactly how to make it better.

3. Make Your Education Section Count

 

If you’re an experienced product marketing manager, adding a degree to a resume is a piece of cake. Just remember to forgo mentioning your high school and only list your highest degree of education. 

See these product marketing manager resume examples:

 

Product Marketing Manager Resume Examples [Education]

 

Right

Education

 

MBA in Marketing, University of Oklahoma

2012–2013

However, if you’re an entry-level applicant, it’s a good idea to add a couple of bullet points to your education section. Here are some examples:

 

Entry-Level Product Marketing Manager Resume Examples [Education]

 

Right

Education

 

Bachelor of Science in Business Administration, University of Ohio

2009–2013

  • 3.7 GPA
  • Pursued digital marketing coursework.

You kept it short but relevant. 

Read more: How to List Minor and Major on a Resume

4. Add the Right Skills in Your Product Marketing Manager Resume

 

Being an outstanding PMM requires a wide range of skills. Deciding on the right ones to include on your resume isn’t complicated. Read on. 

Start with this list:

 

Skills Every Product Marketing Manager Should Possess

 

 

That’s a mouthful. But a product marketing manager resume skills section should be everything but generic. This is one of those places on your resume where studying the job description comes into play. It’s called tailoring your resume.

 

Here’s how to choose the best skills:

  1. Draw up two lists: one with all your skills, and the other with keywords for a resume, extracted from the job ad.
  2. Add those soft skills and hard skills to the skills section of your resume.

 

Here’s what this section should look like in a sample product marketing manager resume:

 

Product Marketing Management Resume Examples [Skills]

 

Right
  • Creativity in Marketing
  • Ability to Emphatically Connect with Customers
  • Strategic Planning and Analysis
  • Exceptional Verbal and Written Communication Skills
  • Research Know-How
  • Problem-Solving

Targeting your resume means you customized it to fit a particular position. And that’s the way to end up with an ATS-compliant resume!

Want some more examples of high-impact hard and soft skills? See our guide: +30 Best Examples of What Skills to Put on a Resume

5. Give Your Product Marketing Manager Resume Extra Merit 

 

As a product marketing manager, you’re probably not a nine-to-five kind of person. Instead, you’re attending industry trade shows and obtaining licenses and certifications. List such details in an extra section. It’s a good place to add any extracurricular achievements and strengths that will benefit your role. 

See these product marketing manager resume samples:

 

Product Marketing Manager Resume Examples [Other Sections]

 

Right

Volunteering

 

  • Volunteered to conduct extensive public opinion polls as part of a city improvement project.

 

Certification

 

  • Obtained online Java certification.
Wrong

Additional Info

 

  • Passionate about animal rights.
  • High school Chess Club president for two consecutive years.
  • Proficient on the trumpet.

Bang! Even seemingly irrelevant things like passions and hobbies can prove skills that make a successful product marketing manager.

Make your application shine with extras: What to Put on a Resume to Make it Perfect

6. Write a Product Marketing Manager Resume Summary or Resume Objective

 

There are those hiring teams who won’t read your entire product marketing job resume. They’ll scan through the top of this document. So—summarize your most important content there. In a resume, that’s a resume profile called a resume objective or a resume summary.

 

The would-be first-time product marketing managers should use a resume objective. Those with experience should go with a product marketing manager resume summary.

 

Here’s exactly how to write a resume summary:

 

  1. Start with an adjective like experienced or dedicated.
  2. Add your title (product marketing manager).
  3. Tack on your years of experience (2+, 4, 5).
  4. End that sentence withone ofyour proudest product marketing management achievements.
  5. Name your prospective employer and say how you will contribute to the company’s health.

 

See these career summary examples:

 

Product Marketing Manager Resume Summary

 

Right

Accomplished PMM with 3 years of experience in delivering 25 product improvement initiatives. Spearheaded 17 successful public relations campaigns. Seeking to utilize product marketing expertise to increase AlphaSoft’s revenues.

Wrong

Product marketing manager with years of experience working for an established software company. Results-driven, creative, dependable.

Simply put, the right resume summary contains tangible specifics, while the wrong example is vague and uninspired. Including the company’s name also goes a long way in showing your genuine interest in the product marketing job you’re applying for.

 

Now, an entry-level product marketing manager resume calls for a career objective, and follows the same rules as mentioned above. This time, however, we’ll focus more on transferable skills from your non-PMM jobs. 

 

Take a look at these examples:

 

Entry-Level Product Marketing Manager Resume Objective

 

Right

Highly-motivated software developer with marketing experience and proven communication skills. Decreased program rewrite rate by 40% over a six-month period by anticipating customers’ needs. Seeking a product marketing manager position at Innology Inc. to leverage communication and product development skills to develop successful marketing strategies.

Wrong

Dedicated programmer with some knowledge of marketing looking for new challenges.

Surely you get the picture.

Get inspired with: Resume Introduction

7. Design a Product Marketing Manager Cover Letter for a Complete Package

 

Do you really need a cover letter? You do—our HR statistics report shows nearly 5 of 10 hiring teams ignore resumes with no letters attached. Surprised? We were too, but many employers do expect to see a cover page attached to a product marketing manager job resume. So give them one, and keep it brief but impressive.

 

To write a successful product marketing manager cover letter:

  1. First, get your cover letter formatting right.
  2. Next, engage the reader with the opening paragraph of your cover letter.
  3. The middle paragraph will be used to show you understand the position’s duties.
  4. Then, similarly to what you did in your summary, end your cover letter with how you would contribute to the company’s continuing success.

Read more: Marketing Cover Letter Examples

Plus, a great cover letter that matches your resume will give you an advantage over other candidates. You can write it in our cover letter builder here. Here's what it may look like:

 

matching set of resume and cover letter

See more cover letter templates and start writing.

Key Takeaways

 

Crafting a professional product marketing manager resume that has real potential for success may not be the easiest thing in the world. But—following this guide and understanding its key takeaways can make the task relatively painless and efficient.

 

Here’s a recap of how to write the best product marketing manager resume:

  • Focus on concrete, quantifiable achievements from your experience as product marketing manager.
  • Customize your product marketing manager resume keywords by matching them to those of the job description.
  • Flesh out and include your hard and soft skills as they relate to your desired position.
  • Include bonus resume sections to further show off your relevant characteristics.
  • Proofread your product marketing management resume and create a personalized cover letter.

 

That’s it! Now, we’d love to hear from you: 

  • What’s the most frustrating part about writing a product marketing manager resume? 
  • Do you feel you’re lacking all-important accomplishments or have problems choosing the right ones for your resume?
  • Do you struggle with finding transferable skills for an entry-level product marketing manager resume?

 

Let’s chat below in the comments, and thanks for reading!

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Adam Joyce
Adam is an enthusiastic career expert dedicated to providing job-seekers with resume building and job hunting advice. He draws on his extensive employment history to write content that is informed and which can be actionable in real life.

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