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Social Media Manager Resume Sample (Skills Included)

Social Media Manager Resume Sample (Skills Included)

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You’re about to write a social media resume that the recruiter will heart-emoji.


And they’ll invite you to the job interview because—


Engaging Facebook audiences. Generating leads on Pinterest. Optimizing demographics on Twitter.


You know you have what it takes to send their social media game to the next level.


And you will prove it to them on your resume.


This social media resume guide will show you:


  • A social media resume example better than 9 out of 10 other resumes.
  • How to write a social media marketing resume that will land you more interviews.
  • Tips and examples of how to put skills and achievements on a social media manager resume.
  • How to describe your experience on a resume to get any social media job you want.


Want to save time and have your resume ready in 5 minutes? Try our resume builder. It’s fast and easy to use. Plus, you’ll get ready-made content to add with one click. See 20+ resume templates and create your resume here.


social media resume templates

Sample Social Media Resume—See more templates and create your resume here.


If you are looking for how to add social media on resumes, visit our guide on resume contact information.


And if you want to see specific resume samples for other areas of marketing where social media skills are an important part of the job, we’ve got them for you right here:


Need general advice on writing a resume for marketing positions? Check out this dedicated guide:



What’s the Best Format for a Social Media Resume?


Hiring managers take seconds to scan your social media resume, at first.


That’s as long as a Vine video.


And guess what?


If you don’t pass that initial scan, your resume will go the way of the Vine platform—shut down.


To avoid problems, use the reverse-chronological format.


This resume format places your most recent social media marketing experience and education entries first, and it goes backward in time from there. HR managers love it because it’s immediately familiar and easy to parse.


Here’s how to format social media resumes:


  • Start with a compelling social media resume objective or summary.
  • Add relevant work experience with key responsibilities and achievements.
  • Write an education section which showcases related coursework.
  • List any social media and marketing resume skills with keywords.
  • Add relevant extra sections, such as volunteer work, languages, and certifications.


Choose the best resume fonts and make optimal use of white space and headings to guide the recruiter’s eye through your resume.


For entry-level social media marketing jobs, bring education up above less-relevant experience.


We’ll get to that shortly.


Pro Tip: Save your social media marketing resume as a PDF. Like a perfectly-chosen cover photo, the PDF format ensures your resume renders correctly on any device.


Not convinced using the reverse-chronological format for a social media coordinator resume is right for you? See our guide: Best Resume Format: What Resume Model to Choose? [+ Resume Format Examples]



How to Write a Social Media Resume Summary or Resume Objective?


You are a social media pro who knows how to get conversions.




The first conversion you need to make is to make the hiring manager interested in your social media resume.


For this to happen, like compelling copy, you need to start your resume with an intriguing heading statement. There are two options based on experience: the resume summary or the resume objective.


Got social media marketing experience?


Use the resume summary.


The summary sums up your relevant experience by listing key duties and accomplishments.


Here are two social media manager resume samples of summary statements:


Social Media Resume Sample: Resume Summary


Conversion-oriented social media marketing manager with 3+ years experience on a fast-paced content team. Increased Facebook conversion rate by 35% with new copywriting strategy. Identified more accurate target customer base which increased retention by 15%.
I’ve been a social media manager for more than 3 years now. During this time, I wrote Facebook posts, published tweets, created image artwork, and promoted the company on Pinterest.


The wrong example just lists some social media manager duties.


That’s as irrelevant as Myspace.


In the right example, however, you show them you were great at your job with improved social media management key metrics—and numbers are always the most telling accomplishments.


Social synergy, indeed!


Now, what if you don’t have experience?


Use the resume objective.


The social media resume objective still uses numbered achievements to prove your worth. Here, though, you’ll give them your career goals to show you fit their demographic.


Here are two social media specialist resume objective examples:


Social Media Resume Sample: Resume Objective


Recently-graduated marketing major with 2 years editing experience for the university newspaper. Increased readership 45% by implementing social media campaigns on school’s channels. Seeking to leverage curiosity and self-improvement skills to become the new social media specialist at Chillist Media Group.
Having recently received my bachelor’s degree in marketing, I’d like to try my luck at some marketing job. I don’t have experience yet, but I am keen to apply myself.


That wrong one will be an embarrassing meme by dinnertime.


That first one does it right: You used related skills and experience which are transferable to a social media job.


It also called out their name—the most customized user segment ever.


That will definitely cause the number of people talking about this to 🚀 to the 🌙!


Pro Tip: Write the introductory heading statement last. These summarize your social media resume into a few powerful sentences. But, it's hard to summarize your resume if you haven't written it yet!


Want more advice on writing a career summary or career objective for social media marketing jobs? Check out our guides: Professional Resume Summary Examples [20+ Resume Summary Statement Examples] and General Resume Objective Examples [20+Examples of Great Career Objectives]


When making a resume in our builder, drag & drop bullet points, skills, and auto-fill the boring stuff. Spell check? Check. Start building your resume here.

When you’re done, Zety’s resume builder will score your resume and tell you exactly how to make it better.



How to Describe Your Social Media Marketing Experience


Everyone can post on social media.


My own father could post a status update, if he bothered to learn it.


(Sorry, dad!)


The point is, marketing agencies want someone who does it well.


To show them it’s you, write a social media marketing work history section that will be trending in the HR department for the next week.


Have a look at these social media resume examples:


Social Media Job Description for Resume—Examples



Social Media Marketing Manager
January 2015–December 2018
Thirst Media, New York, NY

Key Qualifications & Responsibilities

  • Wrote, edited, and published content to share on all brand’s company social media profiles and partner channels.
  • Maintained brand innovation and kept abreast of the latest social media trends.
  • Monitor brand-related mentions on all social platforms and engaged with readers’ responses to articles.

Key Achievements

  • Increased Facebook conversion rate by 35% with new copywriting strategy.
  • Identified more accurate target customer base which increased retention by 15%.

Associate Social Media Manager
January 2015–December 2018
Thirst Media, New York, NY

Key Responsibilities

  • Published posts.
  • Social media trends.
  • Monitored mentions.


That wrong example is way too short, and that hiring manager will unfriend your resume immediately.


The right example, however, is just right. It gives detailed responsibilities and key achievements with numbers to prove your social media skills and abilities.


That’ll set their #instamood at smiling face with heart eyes. Told ya?




What if the only social media marketing experience you have is from someone sharing the job ad with you?


No problemo.


Just look at this entry level social media resume work experience section:


Social Media Resume No Experience—Example



Content Writer
January 2015–December 2016
The Daily Blog of Life, New York, NY

Key Qualifications & Responsibilities

  • Wrote, edited, and published content on blog platform.
  • Researched user base to determine writing style and voice.
  • Shared posts on social media platforms and email newsletter.

Key Achievement

  • Increased blog traffic by 250% in one year.


To make a past position appropriate, give relevant achievements and duties matching the job ad.


Pro Tip: Before you send your social media resume off, check your online presence. You won’t get a job managing their Facebook pages if your own profile is a mess. Look for naked photos, political rants, conspiracy theories, and other controversial posts—and delete them.



Is Your Education Section Underperforming? It Might Be


Whether you’re writing a social media intern resume or a social media evaluator resume, write an education section they’ll want to retweet.


Here’s how to list a completed degree:


BS in Marketing

Fordham University, New York, NY

Certificate: Digital and Social Media Management

Related Coursework: Social Media Marketing I, Social Media Marketing II, Search Engine Marketing, Digital Marketing Analytics, Email Marketing, Paid Advertising on Social Media.


In this example, we list your social media and marketing-related coursework at the end to highlight your talents.


Here’s how to add a degree in progress:


Majoring in Communications

City University of New York, New York, NY

Expected Graduation: 2021

Minor: New Journalism

Related Coursework: Digital Audience Strategy, Mass Communication, Social Community Management, Strategic Communication Management, Social Media Branding.


If you’ve only finished high school, add it like this:


Queens High School For Information, Research, And Technology

Far Rockaway, NY

Graduated 2016


If you haven’t finished your university, add high school as a supporting entry. Otherwise, leave it off.




If you have no relevant social media marketing work history, move the education section up to just below the resume heading statement.


Pro Tip: Marketing agencies love social media education. If you don’t have any college coursework, simply supplement that with some social media marketing certifications.


Got a different academic scenario than the three listed above? Check out: Education Resume Section: How to List Education on a Resume.



How to List Social Media Skills on Resumes?


Media and communication positions such as social media jobs are expected to grow 6% between 2016 and 2026 in the US alone.


So to outscore your competition and land that job for real, you’ve really got to make your resume #instagood.




By showing you have the social media skills they’re looking for.


First, create a list of your essential social media hard skills and soft skills. Hard skills are those you can learn (e.g., Tweetdeck), while soft skills are learned throughout life (e.g., critical thinking skills).


Oh, and don’t forget to specify your social media platforms!


Here are example social media resume skills:


Social Media Skills on Resume

Social Media Hard Skills

Social Media Soft Skills

Social Media Platforms


Strategic Planning



Community Building



Time Management



Analysis and Research



Market Research


URL Shorteners (e.g., bit.ly)



Google Analytics

Attention to Detail


Crimson Hexagon

Brand Marketing



Communication Skills



Cultural Awareness



But don’t just copy-paste this list.


That’s a surefire way to fail.


Instead, go back to the job ad to get some insight into which skills they’re looking for.


Here’s a social media content manager example job description:


  • Develop and publish social content to support our program and campaigns related to recruitment, alum, family engagement and more including toolkits for councils, influencers, and other publishers. [1]
  • Collaborate with the content team lead and their direct reports to co-create a publishing schedule and obtain approvals on related social posts.
  • Contribute to content brainstorms related to career, parent, volunteer and program; collaborate on longer form content pieces with approval from the Senior Content Director and Senior Digital Media Director.
  • Manage social content production schedules, monitor activity, and notify stakeholders of relevant outcomes, fluctuations, and plans. [2]
  • Work closely with the Content, Design, and Video teams to develop innovative and on-brand social content. [3] 


See that?


Using the job ad, tailor your resume specifically to this one job:


  • Editing and publishing social content [1]
  • Able to manage social media production schedules [2]
  • Efficient at interdepartmental collaboration [3]
  • Posting on Facebook.
  • Tweeting.
  • Taking selfies. 


There’s no reason to guess whether it’s Yanny or Laurel if they tell you the answers right here!


Finally, remember the ATS.


The applicant tracking system is software allowing larger companies to handle massive amounts of applications. HR managers scan in a resume, tell it which resume keywords to look for, and get a score back based on match.


If you don’t match the job ad, you won’t be matched with the job!


Want more tips for listing the perfect social media manager skills on a resume? See our guide: Compile Your Job Skill Set from These 99 Key Skills for a Resume (All Types of Jobs).


Pro Tip: Many social media skills and marketing resume skills have subsets, so don’t be generic. Acquainted with “social media analytics tools?” Then specify the specific tracking programs (e.g., Iconosquare, Tailwind).



How to Add Other Sections for Effective Social Media Marketing Resumes


You now have a resume solid enough to stand up to peer pressure.




So do the other social media marketing candidates.


To make yourself stand out like an Insta influencer, add some extra resume sections, like these:


Social Media Resume Samples: Extra Sections


  1. Certifications

Formal education in social media still doesn’t cut it for most jobs in social media marketing. Complement your degree by adding a certification on your social media marketer resume.


Here are a few excellent certifications for social media jobs:



  1. Volunteer Work

Supplement any paid experience with some unpaid social media marketing work to show you’re well-rounded.


  1. Language Skills

Your Spanish or French abilities puts you ahead of the rest, especially if you’ll be posting in more than one language.


  1. Hobbies & Interests

Adding hobbies and interests to your social media marketing resume shows you’re not all facts and figures. Choose relevant activities, such as blogging.


There are more sections to consider on a resume for social media. We’ve got a great tutorial on the things to put on a resume, as well as a complete guide on parts of a resume.


Pro Tip: To bolster your social media credibility, take an online course. MOOCs are widely available, and many are free. One great option is Northwestern University’s “What is Social?” course on Coursera, which will give you an official LinkedIn certificate upon completion.



How About a Social Media Cover Letter?


Were you about to turn in your resume without a cover letter?


That’s as dangerous as messaging your ex-boss while drunk.


An optional cover letter is a myth.


53% of employers say your resume alone isn’t enough to make them choose you.


Here’s how to write social media cover letters that get likes and interview invitations:


  • Tailor your cover letter just like you did with your social media resume.
  • Write a compelling introduction to capture their attention.
  • Show them why you are the best candidate for the position.
  • Explain why getting this social media position is perfect for you.
  • Close with a powerful call to action so they’ll pick up your resume.


Pro Tip: Social media jobs mix creativity with marketing. For a creative way to market yourself, consider a video cover letter. A video cover letter is like a movie trailer rather than the standard written introduction—potentially more interesting, but only if you do it right!


Want to know more cover letter tricks that always work? See these articles: 35+ Successful Cover Letter Tips, Advice & Guidelines (With Examples) and How to Write a Job-Winning Cover Letter in 8 Simple Steps (12+ Examples)


Plus, a great cover letter that matches your resume will give you an advantage over other candidates. You can write it in our cover letter builder here. Here's what it may look like:


matching set of resume and cover letter

See more cover letter templates and start writing.


Key Takeaway


You now have a resume that will take the Blogosphere, Twitterverse, and Instaworld by digital storm.


Let’s recap.


Here’s how to write a social media resume:


  • Use the reverse-chronological resume format to make it easy on the HR staff.
  • Write a captivating social media resume objective or summary to start things off.
  • Add your relevant social media marketing work experience using cherry-picked duties and accomplishments.
  • Teach them you have the educational background they’ve been looking for.
  • List your social media resume skills by consulting the job description.
  • Stand out by adding extra sections to your social media strategy resume.
  • Include a social media cover letter to introduce yourself to the hiring manager.


Now THAT’S a resume for social media jobs sure to go viral!


Got any questions on how to write a social media specialist resume? Not sure how to talk up your social media resume skills or marketing achievements? Get at us in the comments below, and thanks for reading!

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Christian Eilers
Christian is a career expert who has been writing for Zety since 2017. From job hunting to acing interviews to settling in on the first days at a new career, his guides cover the entire career spectrum.
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