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Creating a social media manager resume so perfect that your recruiters will instantly react with a heart emoji is not enough. You want them to hit the invisible “Share!” button to send this resume straight to your future teammates' desks.

See our social media manager resume examples and get #inspired more than when you scroll through Instagram profiles. Let me teach you how to create one that will land you the social media job of your dreams!

This social media resume guide will show you:

  • A social media manager resume example better than 9 out of 10 other resumes.
  • How to write a social media marketing resume that will land you more interviews.
  • Tips and examples of how to put skills and achievements on a social media manager resume.
  • How to describe your experience on a resume to get any social media job you want.

Want to save time and have your resume ready in 5 minutes? Try our resume builder. It’s fast and easy to use. Plus, you’ll get ready-made content to add with one click. See 20+ resume templates and create your resume here.

Sample resume made with our builder—See more resume samples here.

See other resume samples and guides you might find #inspiring:

Let’s take a quick look at an amazing social media resume sample:

Social Media Manager Resume Example

Douglas Tracy

Social Media Specialist

354-396-8237

douglastracy@email.com

linkedin.com/in/douglas.tracy

Summary

Innovative Social Media Specialist with 9+ years of experience crafting data-driven social media strategies that build strong brand presence and drive engagement. Proven track record of reducing costs while boosting engagement metrics, including driving a 35% increase in conversions in one campaign. Passionate about leveraging cutting-edge tools to create viral, community-focused content. Looking to apply expertise at Synapse Solutions to build a loyal online following and enhance customer engagement.

Experience

Social Media Specialist

Aetherix Technologies, Iowa City, IA

May 2016–Present

  • Developed high-impact social media campaigns that increased engagement by 50% across multiple platforms, using data-driven insights to continuously refine strategies.
  • Spearheaded a campaign that led to a 40% reduction in cost per click (CPC), saving $120K in annual ad spend.
  • Initiated and led a cross-department collaboration with marketing, design, and product teams to launch a new product that gained 10K followers in the first month.
  • Leveraged analytics tools like Google Analytics and Ahrefs to track campaign performance and optimize content for better SEO, resulting in a 30% increase in organic traffic.
  • Managed social media localization efforts for Latin American and European markets, expanding audience reach by 20%.

Key Achievement:

  • Drove a social media campaign that achieved a 35% increase in conversions, contributing to a $500K revenue boost in one quarter.

Social Media Specialist

Nebula Dynamics, Iowa City, IA

June 2014–April 2016

  • Assisted in the development of social media strategies that enhanced brand visibility and improved engagement rates by 25%.
  • Conducted in-depth market research that informed content creation, tailoring posts to audience preferences and increasing post interaction by 40%.
  • Managed social media accounts with a focus on community building, successfully boosting Facebook followers by 30% in six months and improving response times by 50%.
  • Led a content audit that reduced redundant posts and streamlined messaging, which improved engagement rates and content relevance.

Key Achievement:

  • Enhanced social media customer service efforts, resulting in a 20% faster response time and a 15% increase in positive customer feedback.

Education

Bachelor of Arts in Marketing

University of Iowa, Iowa City, IA

August 2010–May 2014

  • Managed the university's social media profiles, increasing engagement by 35% through the strategic use of trending hashtags and influencer collaborations.
  • Organized and led digital marketing workshops, providing hands-on training to over 200 students and faculty.
  • Participated in and won the University Marketing Case Study Competition by designing a social media campaign that improved the hypothetical brand’s online visibility by 50%.

Academic Achievements:

  • Consistently made the Dean's List for outstanding academic performance.
  • Winner of the University Marketing Case Study Competition 2013 for innovative use of digital tools in social media strategy.

Skills

  • Social Media Strategy & Development
  • Data-Driven Content Creation
  • SEO, Google Analytics, & Ahrefs
  • Social Media Management (Facebook, Instagram, LinkedIn, Twitter)
  • Community Engagement & Growth
  • Cross-Functional Team Collaboration
  • Multilingual Social Media Localization
  • Copywriting & Storytelling
  • Paid Ad Campaign Management

Certifications

  • Certified Social Media Professional, eMarketing Institute (2016)

Awards

  • 2018: Social Media Campaign of the Year, Digital Marketing Association (for increasing engagement and reducing costs in a high-visibility campaign)

Memberships

  • Member, American Marketing Association (since 2015)
  • Delivered a keynote lecture on “Effective Social Media Strategies in Competitive Markets” during the 2019 AMA Conference, Des Moines.

Languages

  • English—Native
  • Spanish—Intermediate (used in localization projects)

Interests

  • Writing a blog on emerging social media trends, with a focus on leveraging AI tools for personalized content delivery.
  • Leading social media workshops for local businesses and nonprofits, helping them grow their online presence through affordable strategies.
  • Passionate about exploring the impact of virtual and augmented reality on social media engagement and brand storytelling.

That’s a viral-worthy social media resume that will circulate the company more than any funny cat video. Time to learn how to write one just as impressive!

1. Format Your Social Media Manager Resume Perfectly

You need a social media strategy to wow your audiences with the right content. That’s exactly how resume formatting works; without the proper structure of your resume, you won’t be able to impress anybody with its content.

Here’s how to build your social media manager resume:

1. Start with a compelling social media resume objective or summary. But write them last! Read on to see why.

2. Add relevant work experience with impressive achievements.

3. Write an education section that showcases related coursework.

4. List any social media and marketing resume skills with keywords.

5. Add relevant extra sections, such as volunteer work, languages, and certifications.

That’s the structure. But I’ve got some extra formatting tips for you to follow:

That’s your resume structure. Let’s move on to its content.

See what recruiters see when there’s a perfect resume on their desks. Read our guide: How a Resume Should Look Like in 2025

Making a resume with our builder is incredibly simple. Follow our step-by-step guide, use ready-made content tailored to your job and have a resume ready in minutes.

When you’re done, Zety’s resume builder will score your resume and our resume checker will tell you exactly how to make it better.

2. Impress Recruiters With Your Experience on a Social Media Manager Resume

Recruiters take 7 seconds to scan your social media resume. That’s less than an optimal TikTok video length. You know well how difficult it is to impress an audience so quickly. But there’s a way to work with that and win. And the work experience resume section is the answer.

Here’s how to show your past work on a social media manager resume:

  • Tailor your resume to the opening. It’s how you can easily answer the requirements and prove you’re the best fit.
  • Show your relevant accomplishments and not your duties. Your employer wants an achiever and not someone who simply carries on their duties.
  • Use bullet points to make your resume more readable. Remember, your potential employers might give you only 7 seconds to impress them!
  • Start each bullet point with action words. As a social media manager, you must be eloquent and keep the audience interested. Repeating yourself is not the way to do it right.
  • Present your impact using percentages. That’s how you prove you understand how well you performed. Plus, percentages tend to be more impressive than regular numbers.

Time for some examples!

Sample Social Media Manager Job Description for Resume

Right

Social Media Specialist

Aetherix Technologies, Iowa City, IA

May 2016–Present

  • Developed high-impact social media campaigns that increased engagement by 50% across multiple platforms, using data-driven insights to continuously refine strategies.
  • Spearheaded a campaign that led to a 40% reduction in cost per click (CPC), saving $120K in annual ad spend.
  • Initiated and led a cross-department collaboration with marketing, design, and product teams to launch a new product that gained 10K followers in the first month.
  • Leveraged analytics tools like Google Analytics and Ahrefs to track campaign performance and optimize content for better SEO, resulting in a 30% increase in organic traffic.
  • Managed social media localization efforts for Latin American and European markets, expanding audience reach by 20%.

Key Achievement:

  • Drove a social media campaign that achieved a 35% increase in conversions, contributing to a $500K revenue boost in one quarter.
Wrong

Associate Social Media Manager

January 2015–December 2018

Thirst Media, New York, NY

Key Responsibilities

  • Planned and published posts on different social media platforms (Facebook, X, Instagram, TikTok).
  • Adjusted photos to look well on company’s Instagram feed.
  • Answered comments and messages.

The right example gives detailed responsibilities and key achievements with numbers to prove your social media skills and abilities. That’ll set their #instamood at a smiling face with heart eyes. 

That wrong example, however, is way too short, and the hiring manager will unfriend your resume immediately.

But what if you don’t have much social media marketing experience? No problemo. Take a look at this entry-level social media resume work experience section:

Social Media Resume No Experience—Example

Right

Content Writer

The Daily Blog of Life, New York, NY

January 2015–December 2016

Key Qualifications & Responsibilities

  • Wrote, edited, and published 50+ articles on a blog platform.
  • Researched user base to determine writing style and voice.
  • Shared posts on social media platforms and email newsletters.

Key Achievement

  • Increased blog traffic by 250% in one year.

 This candidate nailed it. Even though there was no specific social media experience, this example shows that you can use some of your past achievements to impress the recruiter. Just remember to make them all relevant to the position you’re after. 

Okay, time to move on to the next section, and that’s your education.

Pro Tip: If you don’t have any experience, focus on your transferable skills that might be useful for the position you’re after. These are the abilities you can transfer from one job to another. The key is their relevancy, so choose only those that will fit the job you’re after.

3. Create a Viral Education Section on Your Social Media Resume

Whether you’re writing a novice social media intern resume or an experienced social media coordinator resume, write an education section your future employer would want to retweet. This part can also be really impressive if you do it right.

Here’s how to show your education on a social media manager resume:

Let’s see some examples!

Social Media Manager Resume Examples [Education Section]

Right

Bachelor of Arts in Marketing

University of Iowa, Iowa City, IA

August 2010–May 2014

  • Managed the university's social media profiles, increasing engagement by 35% through the strategic use of trending hashtags and influencer collaborations.
  • Organized and led digital marketing workshops, providing hands-on training to over 200 students and faculty.
  • Participated in and won the University Marketing Case Study Competition by designing a social media campaign that improved the hypothetical brand’s online visibility by 50%.

Academic Achievements:

  • Consistently made the Dean's List for outstanding academic performance.
  • Winner of the University Marketing Case Study Competition 2013 for innovative use of digital tools in social media strategy.
Wrong

Bachelor of Arts in Marketing

University of Iowa

May 2014

That first example looks like a thousand likes underneath your comment. And that’s not only due to impressive achievements but also how it delivers all the necessary information.

Contrary to the second example, which looks poorly and doesn’t tell you anything. It’s like a cringe comment your relative has left underneath your new profile picture: might as well delete it.

It’s time to stop following the reverse-chronological format for a second and create your resume skills section.

If you’re still studying, read our guide: Continuing Education on a Resume

Creating a resume with our builder is incredibly simple. Follow our step-by-step guide and use content from Certified Professional Resume Writers to have a resume ready in minutes.

When you’re done, Zety’s resume builder will score your resume and our resume checker will tell you exactly how to make it better.

4. List Your Remarkable Skills on a Social Media Resume

The employment of marketing managers is projected to grow 6% by 2032. According to the Bureau of Labour Statistics, it’s faster than the average for all occupations. To outscore your competition you must show you have the marketing skills they’re looking for.

By reviewing 11 million resumes made in our builder, we discovered that:

  • Social media managers include an average of 16 skills on their resumes.
  • Among the top skills frequently listed by social media managers are content development, digital media, social media management, content creation, and photography and videography.
  • Social media managers tend to create resumes spanning about 2.5 pages in length.

Here’s how to create a perfect skills section for a social media manager resume:

  • Find all the skills mentioned in the job posting and on the company’s website. Use their social media as well, duh!
  • List down all the soft skills and hard skills examples you have.
  • See which skills overlap. 
  • Include up to 10 skills on your resume.

Skills mentioned in the job ad are critical. Having them on your resume will allow you to pass the ATS scan of a resume, which allows companies to handle massive amounts of applications. Use skills from the job ad as your resume keywords to match the requirements better.

Let’s see what are some skills for a social media manager!

Social Media Skills: Resume List

Social Media Hard Skills

Social Media Soft Skills

Social Media Platforms

Hootsuite

Teamwork Skills

Facebook

Buffer

Community Building

Instagram

IFTTT

Time Management

X (Twitter)

Zapier

Analysis and Research

Pinterest

BuzzSumo

Interpersonal Skills

Threads

URL Shorteners (e.g., bit.ly)

Engagement

LinkedIn

Google Analytics

Attention to Detail

Reddit

Crimson Hexagon

Active Listening

Tumblr

Snaplytics

Communication Skills

Quora

Copywriting

Cultural Awareness

VK

Get inspired by that list and create your own resume skill section, just like the one below:

Social Media Manager Skills [Resume Example]

Right

Skills

  • Social Media Strategy & Development
  • Data-Driven Content Creation
  • SEO, Google Analytics, & Ahrefs
  • Social Media Management (Facebook, Instagram, LinkedIn, Twitter)
  • Community Engagement & Growth
  • Cross-Functional Team Collaboration
  • Multilingual Social Media Localization
  • Copywriting & Storytelling
  • Paid Ad Campaign Management
Wrong
  • Posting on Facebook.
  • Tweeting.
  • Taking selfies. 

The first example is impressive. It also combines hard skills,soft skills, and technical skills. And that’s a full package!

Let’s not discuss the second example, shall we? We’re sure the candidate’s too busy taking selfies anyway.

Time to add something that didn’t fit previous sections!

Pro Tip: Many social media and marketing resume skills have subsets, so don’t be generic. Acquainted with “social media analytics tools?” Then specify the specific tracking programs (e.g., Iconosquare, Tailwind.)

5. Add Other Sections for an Effective Social Media Marketing Resume

Add some extra resume sections to make yourself stand out like an Insta influencer. They should be impressive, relevant and contain a wow-effect if possible. 

Social Media Resume Samples: Extra Sections

Let’s see some examples.

Social Media Manager Resume: Examples of Additional Sections

Right

Certifications

  • Certified Social Media Professional, eMarketing Institute (2016)

Awards

  • 2018: Social Media Campaign of the Year, Digital Marketing Association (for increasing engagement and reducing costs in a high-visibility campaign)

Memberships

  • Member, American Marketing Association (since 2015)
  • Delivered a keynote lecture on “Effective Social Media Strategies in Competitive Markets” during the 2019 AMA Conference, Des Moines.

Languages

  • English—Native
  • Spanish—Intermediate (used in localization projects)

Interests

  • Writing a blog on emerging social media trends, with a focus on leveraging AI tools for personalized content delivery.
  • Leading social media workshops for local businesses and nonprofits, helping them grow their online presence through affordable strategies.
  • Passionate about exploring the impact of virtual and augmented reality on social media engagement and brand storytelling.
Wrong

Languages

  • English, Spanish, Swahili (beginner)

Hobbies

  • Football: a keen supporter of the Manchester United Football Club since 1999, collecting team members’ memorabilia.
  • Music: big fan of modern Jazz, attending concerts weekly at the local Duke SIlver’s Jazz Bistro 
  • Cinema: Kubrick, Wajda, Kurosawa

The first example shines with professionalism. It’s super relevant to the social media manager job description.

The second example? First, is this candidate a beginner at all three of those languages? Second, how are David Beckham’s jerseys, jazzy tunes, and the “Clockwork Orange” movie relevant to the social media manager? They’re not, so the recruiter will move to the next candidate ASAP.

Let’s see how to start your resume right. That’s right, let’s rewind.

Make sure you don’t miss a thing. Read our guide: Things to Put on a Resume in 2025

6. Write a Great Social Media Resume Summary or Resume Objective

The first conversion you must make is to make the hiring manager interested in your social media resume. For this to happen, like a compelling copy, you must start your resume with an intriguing resume profile

There are two options based on experience: the resume summary or the resume objective. What’s the difference?

  • A resume summary is for you if you’ve got more than a year of relevant experience. 
  • A resume objective is for you if you have little or no relevant experience.

Why should you write them last? They both summarize your social media resume into a few powerful sentences. But it's hard to summarize your resume if you haven't written it yet!

And here’s great news worth sharing all over your social media platforms: there are formulas for both! Let’s start with the summary.

Summary Statement Formula for a Social Media Manager Resume

Adjective + Social Media Manager + Years of Experience + Achievements + Skills + What You Want to Do for the Employer 

Here are two social media manager resume samples of summary statements:

Social Media Resumes Sample: Summary Statement

Right
Innovative Social Media Specialist with 9+ years of experience crafting data-driven social media strategies that build strong brand presence and drive engagement. Proven track record of reducing costs while boosting engagement metrics, including driving a 35% increase in conversions in one campaign. Passionate about leveraging cutting-edge tools to create viral, community-focused content. Looking to apply expertise at Synapse Solutions to build a loyal online following and enhance customer engagement.
Wrong
I’ve been a social media manager for more than 3 years now. During this time, I wrote Facebook posts, published tweets, created image artwork, and promoted the company on Pinterest.

The right example started with a strong resume headline. The candidate showed improved social media management key metrics—and numbers are always the most telling accomplishments. 

The wrong example just lists some social media manager duties. That’s never enough to get your recruiters to like your resume.

Now let’s move on to the resume objective:

Objective Statement Formula for a Social Media Manager Resume

Adjective(s)/Certificate(s) + Your Current Job Title or Degree + seeking employment as + Social Media Manager at + Company Name + to apply my + Your Relevant Skills + to help + What Do You Want To Help The Company Achieve

Here are two social media specialist resume objectives examples:

Social Media Resume Sample: Objective Statement

Right
Recently graduated marketing major with 2 years of editing experience for the university newspaper. Increased readership by 45% by implementing social media campaigns on the school’s channels. Seeking to leverage curiosity and self-improvement skills to become the new social media specialist at Chillist Media Group.
Wrong
Having recently received my bachelor’s degree in marketing, I’d like to try my luck at some marketing job. I don’t have experience yet, but I am keen to apply myself.

The first one does it right: related skills and experience transferable to a social media job were used on point. It also called out the company’s name—the most customized user segment ever.

That wrong one will be an embarrassing meme by dinnertime, not delivering anything significant to recruiters’ desks.

Well done, your resume is ready. But don’t share it with anybody just yet. First, write a cover letter!

Pro Tip: Before you send your social media resume off, check your online presence. You won’t get a job managing their Facebook pages if your own profile is a mess. 

7. Include a Cover Letter With Your Social Media Manager Resume

Not adding a cover letter to your social media manager resume is like not adding a picture to your post. It boosts your chances of going unnoticed. So, before you send your resume, let’s talk more about this perfect addition that can help you get hired.

Here’s how to write a cover letter for a social media manager resume:

  • Tailor your cover letter just like you did with your social media resume.
  • Start with a compelling cover letter introduction to capture your readers’ attention.
  • Show them why you are the best candidate for the position.
  • Explain why this social media position is perfect for you.
  • Write an enthusiastic cover letter ending with a powerful call to action so they’ll pick up your resume.
  • Make sure you include all these parts of your cover letter.

There are more cover letter tips, but that should do the trick. And with an amazing resume in your hands, you’re ready to go!

Pro Tip: Social media jobs mix creativity with marketing. For a creative way to market yourself, consider a video cover letter. A video cover letter is like a movie trailer rather than the standard written introduction—potentially more interesting, but only if you do it right!

Plus, a great cover letter that matches your resume will give you an advantage over other candidates. You can write it in our cover letter builder here. Here's what it may look like:

See more cover letter templates and start writing.

Key Takeaway

You now have a resume for a social media coordinator that will take social media by digital storm. Let’s recap.

Here’s how to write a social media resume:

  • Use the reverse-chronological resume format to make it easy for the HR staff.
  • Write a captivating social media resume objective or summary to start things off.
  • Add your relevant social media marketing work experience using cherry-picked duties and accomplishments.
  • Show you’ve got the educational background they’ve been looking for.
  • List your social media resume skills by consulting the job description.
  • Stand out by adding extra sections to your social media strategy resume.
  • Include a social media cover letter to introduce yourself to the hiring manager.

Now, that’s a resume for social media jobs sure to go viral. Good luck with your interview. You got this!

Do you have any questions on how to write a social media specialist resume? Not sure how to talk up your social media resume skills or marketing achievements? Reach me in the comments below, and thanks for reading my article!

About Zety’s Editorial Process

This article has been reviewed by our editorial team to make sure it follows Zety's editorial guidelines. We’re committed to sharing our expertise and giving you trustworthy career advice tailored to your needs. High-quality content is what brings over 40 million readers to our site every year. But we don't stop there. Our team conducts original research to understand the job market better, and we pride ourselves on being quoted by top universities and prime media outlets from around the world.

Sources

Frequently Asked Questions about Social Media Manager Resume

What is the best social media manager resume format?

The best social media manager resume format is a reverse-chronological format, starting with the most recent jobs and activities and going backward, usually up to 10 years. That’s what makes it easier for the recruiter to learn all about you as a candidate. 

Here’s how to create a reverse-chronological format for your social media manager resume:

What to put on a social media manager resume?

There are certain resume sections that a recruiter should find on your social media resume. They include your work experience, education, and skills. But you can also add some additional sections. Any useful certifications and licenses on a resume work great as they show your knowledge and skills. Another thing worth mentioning is your interests. If you put your hobbies on a resume in a way that will highlight your soft and hard skills, you will boost your chances of getting hired. And remember that recruiters love to see any volunteer work on a resume!

Don't forget about anything that is specific to the role you're about to take. Anything related to analyzing data, identifying trends, planning marketing campaigns, and building an online community will only be to your benefit!

How to describe social media manager on a resume?

Social media managers supervise all social media actions within an organization. This includes creating content, sharing relevant posts, engaging with followers, replying to comments and messages, taking care of the company’s events, and overseeing if all the social media channels are run correctly.

What should a social media manager resume look like? 

If you’re a social media manager and wondering what a resume should look like, there are some rules to follow which apply to most resumes: 

To ensure your resume looks 100% perfect, visit our resume checker, get a score on your social media manager resume, and see what to improve to boost your chances of getting hired!

What skills to put on a social media manager resume?

A certain set of skills is required for a social media manager position. These skills can be both soft skills and hard skills

  • Google Analytics 
  • Facebook Ads
  • Copywriting 
  • Buffer
  • Hootsuite
  • URL Shorteners
  • Community Building 
  • Cultural Awareness 
  • Communication Skills
  • Skills Engagement 
  • Analysis & Research
  • Market Research

However, let’s not forget about other skills to put on a resume that might work well in any environment. These skills include:

How to write a resume for a social media manager with no experience?

To write a resume with no experience, follow these guidelines and get a non-generic resume that will impress recruiters:

And if you’re looking for a different position related to social media, try writing a social media coordinator resume. In that role, you'll be responsible for promoting g the company and its image through social networks, launching campaigns, and interacting with users.

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Maciej Tomaszewicz, CPRW
Maciej is a Certified Professional Résumé Writer and career expert and with a versatile professional background, creating tools for job seekers in various industries. His creative writing background and HR-related experience allow him to create highly readable articles clarifying even the most complicated professional development aspects. Since 2022, he has authored guides on professional resumes and cover letters, written articles on work-related scenarios, and developed research-based career advice.
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