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Best Resume Keywords for 2024 [for Use to Pass the ATS]

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Recruiters often don’t read resumes word for word. They just scan your resume for keywords.

And Applicant Tracking Systems do the same. The right resume keywords in a document give a higher chance of having a relevant applicant for the job. If you want to beat the system, you need to improve your resume keyword game. So, how do you know if you’ve got the right resume keywords for your industry?Read on and learn what resume keywords are and how to use them to get the job you’re after.

This keywords for resumes guide will show you:

  • Action verbs and resume keywords to use. Plus, what resume buzzwords to avoid.
  • How to include keywords in resumes, cover letters, and emails for greatest impact.
  • What are the good keywords for resume skills, education, and experience sections.
  • The best way to determine what keywords to add to your resume to land the interview.

Want to save time and have your resume ready in 5 minutes? Try our resume builder. It’s fast and easy to use. Plus, you’ll get ready-made content to add with one click. See 20+ resume templates and create your resume here.

Create your resume now

Sample resume made with our builder—See more resume examples here.

Worried your resume will never make it to the hiring manager? Yes, resume keywords will help. But it's just part of the equation. You need the right formatting as well. Learn how to beat the ATS bots here: ATS Resume Templates that Pass the Test

Also we have covered it if you are looking for some specific resume samples! See:


Resume Keywords: What’s the Big Deal?

There are ~250 applicants for typical corporate job openings. That’s too much for a human to handle, so recruiters rely on Applicant Tracking Software (ATS), which we'll explain in more detail in a moment.

Screening software such as this gets the job done in a second by scanning for resume keywords. Did you pass the ATS resume-scanning test?

Don’t get excited just yet. Hiring managers take roughly 7 seconds scanning each surviving resume, according to our HR statistics report.

Guess how they get the job done so fast. Exactly. They look for resume keywords, too. But thy don't only do that by themselves. Sometimes recruiters use resume keywords scanners.

What is a resume keyword scanner?

A resume keyword scanners are programs used to search for specific keywords in resumes. They later sort resumes by the results. After that, they match documents that have the best keywords and therefore seem most relevant for the job opening.

But the questions is: how many resume keywords should you include in a resume?

The general rule is 25-30. Don’t spam the bots and their human overlords.

2. Identify What Resume Keywords Are Important to the Employer

There was this girl I liked back in high school.

I knew this girl enjoyed volleyball and loathed US Gov. But, everyone else knew that, too.

Bringing these points up would have been just as lame as commenting on the weather.

So, how to impress?

Love prospects remain a mystery, but employers will help you out. Just read the job posting: Resume Keywords Job Description

It’s like the perfect OKCupid profile!

Googling gives good descriptive words for resumes (blue-highlighted), but we’d miss employer-specific ones (yellow-highlighted).

Most important resume keywords come from job listings.

Just one important note: Resume keywords aren’t magic words you have to use no matter what. Don’t lie! You’ll crash and burn in a blaze of unemployment glory, quickly.

Where should you add these resume keywords?

In the following sections, we’ll look at how to strategically place resume keywords in all the important places: in the resume summary, objective statement, experience section, education, skills, and even in the cover letter and email.

One Resume Keyword You Must Always Use—

What’s the best resume keyword? The company name.

And the right job title. But you know that already!

Add it in the heading statement (cover letter, too, but we’ll talk about that shortly), which is the resume summary or resume objective:


Personable customer service representative with 2+ years expertise in fast-paced call center environment. Achieved company-highest satisfaction rating according to surveys (99.36%). Seeking to advance career with the team at Carson Logistics.


Friendly customer service rep for the last 2 years. With my knowledge of phone and email support systems, I hope to join a valuable company for a rewarding career.

The right example is personalized and includes one of your most important searchable keywords. The wrong example’s made for mass-delivery. Use it and prepare for mass-rejection.

Pro Tip: Use a job description keyword finder for resumes such as Jobscan which’ll give your resume a free ATS scan. They often provide resume wording examples, too.

Got the company’s name? Great! That’s one of the best keywords for resume scanners and resume keywords generators. Complete the resume objective: 20+ Resume Objective Examples - Use Them On Your Resume (Tips) or resume summary: How To Write A Resume Summary: 21 Best Examples You Will See

Don’t Forget Your Education when Choosing Resume Keywords

That’s right. Of the types of keywords in resume writing, education can be some of what the ATS will parse with most weight: resume keywords education qualifications

See this example? You’ll need a bachelor’s degree, but they’ll also look for computer science-related resume phrases.

Not finished yet?

Do this:

  • Completed ¾ Bachelor’s requirements.
  • Majoring in Computer Science.
  • Expected graduation 2021.

See? We’ve got the “bachelor’s degree” resume keywords employers look for in there!

Want more advice on keywords to use in a resume education section? See this guide: How to Put Your Education on Resume [Tips & Examples]

3. Identifying What Resume Keywords Are Important to the Industry

You’ve identified some ideal resume keywords from the job listing - good work!

However, those can’t be all the resume keywords that you use. It would be like me telling that girl I liked that I enjoy every single thing that she likes - suspicious and borderline-stalkery, no?

Now it’s time to build up the rest of our character by doing some industry research.

Where do we begin? An areas-of-expertise resume keywords search through Google works wonders:

Find resume keywords in Google

Applying for an airline’s cabin crew? Google keywords for a flight attendant resume.

Need keywords for skills on an IT resume? Google those, too.

However! Use the resulting list of skill keywords as guide, not gospel.

Really bad keywords for resumes

Take this excerpt of business manager resume keywords, for example: you could have 10 years of related manufacturing experience, but you probably do notDon’t copy-paste!

Where do you put these resume keywords? If you have hands-on experience, mention them in the work experience section. You can also do the same when talking about your education, if applicable.

Here’s an example of how that could look on the final resume, with keywords in the resume’s experience section and education section:

Resume Keywords Highlighted in Experience and Education

See that? We inserted hospitality and customer service resume keywords throughout the relevant sections.

If you’ve no quantifiable way to show skills and experience keywords, include a skills section that gives a general idea of your knowledge (and also some resume keywords!):

skills keywords on resume

Pull from both the soft & hard skills lists. Hard skills are specific abilities & know-how (Photoshop). Soft skills are self-developed, life-learned attributes (adaptability). (By the way, if you want other definitions like this, check out our helpful HR glossary of terms.)

Again, no lying! This will see you out the door, lickety-split. Now you’ve got a general list of skills and qualities to grab the manager’s attention, and a specific list of personal skills from the job listing to keep it.

Pro Tip: If there are resume keywords you believe more important than others, increase its “keyword density” by using more.

Like this resume keywords guide? We’ve a list of good skills to put on a resume: 30 Best Examples of What Skills to Put on a Resume (Proven Tips)

When making a resume in our builder, drag & drop bullet points, skills, and auto-fill the boring stuff. Spell check? Check. Start building a professional resume template here for free.

When you’re done, our easy resume builder will score your resume and our resume checker will tell you exactly how to make it better.

4. Where To Put Keywords On Your Resume

So, we’ve gone through resume keywords from A to Z, from all the sections on your resume through to your cover letter and email.

Now, I’d like to briefly reiterate how to use these keywords for resumes and where to put them:

Keywords for the Resume Heading Statement (Summary or Objective)

Add the company’s name to make it personalized:

... Seeking a position with Acme Incorporated which utilizes...

Identify some resume keywords from the job listing to strengthen your case:

Personable customer service representative with 2+ years expertise in fast-paced call center environment

Keywords for the Resume Experience Section

Use keywords from the job description to show that you are familiar with the tools they would want you to use

Resume Keywords Highlighted in Experience and Education

Keywords for the Resume Education Section

  • State your major (and minor) instead of just saying “B.A.”
  • Check the job listing again; they may want you to list related coursework - and yes, these are resume keywords they might look for:

resume keywords education qualifications

Keywords for the Resume Skills Section

Add skills for those that you have no way of quantifying. List relevant skills to show them how broad your skill set is for their industry:

keyword skills on resume

Now, time to learn why resume keywords really matter.

5. Resume Scanner Keywords & the ATS

Recruiters are getting more and more applications these days, and that number will only continue to increase. How can they keep up with the flood of job applicants?

By outsourcing some of the work to the robots. That’s right - robots.

In this case, robots mean the ATS, or the Applicant Tracking System, which is software that hiring managers can use to help them sift through resumes and identify those with particular resume keywords.

Here's how the ATS works:

  1. Manager scans resumes into computer.
  2. Manager gives ATS keywords to look for.
  3. ATS reads resumes, looking for keywords.
  4. ATS sorts and grades resumes based on keywords.
  5. According to score, hiring manager will/won’t call applicant for interview.

While they’re getting better, they remain outdated and buggy. Most don’t yet compensate for spelling variations.

For example, MA in Investigative Journalism could be M.A. or Master of Arts. So search LinkedIn to find the most common spellings.

For example, AvidCareerist performed a study:

  • About 6K users use C.P.A., but a whopping 862K members use CPA.
  • About 1.1M go with M.B.A., but 3M members use MBA.
Resume robots reject up to 75% of CVs and resumes before they reach a human recruiter. By learning how to speak the ATS’s language, you dramatically increase your chances of securing an interview. To succeed, read the job description thoroughly, target your titles, expand on relevant skills and experiences, and cut the fluff. You’ll show the robots and the humans why you’re the perfect match for the job.
Lee Biggins
Lee Biggins
Founder and Managing Director of CV-Library

You need to make your resume scannable to help them out: Mirror the wording of the job ad. Use key phrases verbatim, but don’t just copy and paste everything from the ad.

Pro Tip: Increase chances further by adding more than one variation of a given resume keyword: I have a Master of Business Administration (MBA)...

6. Don’t Forget to Use Keywords On Your Email & Cover Letter


To whom it may concern...

Though formal and valid, it also feels cold and impersonal, like how commoners might’ve addressed the gentry in the Dark Ages.

You don't want that. You want to make the recruiter feel nice and comfortable. How do you that?

Easy. Use the best resume keyword - their name. It’s a personal touch, likely granting you more than the typical six seconds scanning your resume. It shows you took time researching them and that you’re not just spamming your resume everywhere.


Another super-important keyword for resumes:

resume keywords in email subject line

Did you catch that? Does the job description require something specific in the subject line? Don’t forget the position title is a critical resume keyword!

Pro Tip: Drop their name in the beginning: “I’m super interested in working at [COMPANY-NAME] because...” See? Feels much more personalized.

Cover letter keywords are important. Need more advice on crafting cover letters? Check out our 35+ successful cover letter tips or learn what to include on a cover letter.

7. Dangerous Instances of Resume Keywords You Need To Avoid

There are also some dangerous keywords. Whether it paints a negative picture or is just TMI, here are keywords you need to avoid:


Results-oriented professional with unparalleled passion, dedication, and drive seeking to utilize industry-proven track record and go-getting attitude to land a lucrative career...

What does that even mean? A few of those power keywords and resume buzzwords here and there sound great. But if you stuff it to the gills with every industry and corporate buzzword out there, you’ll end up hurting your chances instead.


Avoid calling yourself the best of this or exceptional at that. Let your experience and qualifications speak for themselves. No one likes braggers.


At a previous job working with cell phones, we made up words for our own benefit. The Nexus phone, for example, we pluralized as Nexi (like cactus to cacti). Nexus is easily understood. Nexi wouldn’t be recognized by the ATS or hiring manager.

Too-Impressive Past Positions

LinkedIn gives 4 words to avoid: Founder, Entrepreneur, CEO, & Owner. These signal overall management, raising flags—

Would she fit well here when she’s been the boss previously? Include these only if you must (e.g., parallel position).

Pro Tip: Look through your resume & see if “boring” words are overused. Replace these for more of a kick.

There are more than important resume keywords to avoid when preparing your application: 6 Tips on How to Tailor Your Resume to a Job Description (Examples)

8. Resume Wording: Use Active Voice

We want your resume actively considered, and active voice is important towards this goal.

Passive Voice vs Active Voice


Managed homewares department.

Homewares department was managed by me.

See the difference? The first is concise and to-the-point; the second seems evasive and less-clear.

Active voice is preferred on resumes. We use them to actively describe your main tasks and achievements.

Want more on choosing action verbs, resume keywords, and a resume action word list? Take a gander: 80+ Examples of Resume Action Words for Every Profession

<h29. 750+ Resume Keywords: A List of Words to Use for Any Industry

Here are more than 750 resume keywords grouped into industry and trade categories. Click to navigate to your profession.

1. Accounting & Finance Resume Keywords

2. Creative & Cultural Resume Keywords

3. Education & Learning Resume Keywords

4. Engineering & Scientific Resume Keywords

5. Food Service & Hospitality Resume Keywords

6. Healthcare & Human Services Resume Keywords

7. Human Resources Resume Keywords

8. Information Technology Resume Keywords

9. Law Enforcement Resume Keywords

10. Legal Resume Keywords

11. Logistics & Purchasing Resume Keywords

12. Maintenance & Repair Resume Keywords

13. Management Resume Keywords

14. Manufacturing Industrial & Warehousing Resume Keywords

15. NGO & Non-Profit Resume Keywords

16. Office & Administrative Resume Keywords

17. Public Relations Resume Keywords

18. Real Estate & Construction Resume Keywords

19. Retail & Customer Service Resume Keywords

20. Sales & Marketing Resume Keywords

21. Travel & Transportation Resume Keywords

Accounting & Finance Resume Keywords

accounts payable, accounts receivable, assets, audit, bid/ask, bonds, branch operations, calculation, capital, collections, commercial banking, consumer, corporate tax, cost accounting, cost/benefit analysis, credit analysis, debt financing, deposit, E-Trade, Excel,FILO, financial analysis, financial planning, foreign exchange, global banking, international financing, investment, investor relations, job costing, letters of credit, leveraged buyout, loan, loss, numbers, operating budgets, portfolio, profits, recovery, return on equity, return on investment, revenue, risk management, securities, shareholder, spreadsheet, stock, trade, treasury, trust, turnaround

Creative & Cultural Resume Keywords

Adobe, art, awareness, Behance, bibliography, collection, color, commission, conference, creative, CSS, design, gallery, grant, ideation, Illustrator, InDesign, lecture, packaging, Photoshop, Pinterest, portfolio, presentation, preservation, print, residency, Sketch, typography, visual, web design, workshop

Education & Learning Resume Keywords

administration, advisor, classroom, coach, counsel, course, curriculum, education, discipline, field instruction, grant, holistic learning, inclusive, individualized education, instruction, integration, job placement, literacy, mentor, peer counseling, program development, recruitment, scholastic, student services, study, teaching, technology, training, tutoring

Engineering & Scientific Resume Keywords

3D modeling, analysis, business process, capital project, charge order, computer-aided engineering, cross-functional team, development cycle, efficiency, documentation, engineering, environmental testing, experimental design, facilities engineering, field performance, guidelines, hydraulics, industrial engineering, justification, land survey, manufacturability, methods, process development, product design, product innovation, project costing, project planning, prototype, qualitative analysis, quantitative analysis, quality assurance, R&D, re-engineering, regulatory compliance, research and development, scale-up, scheduling, technical specification writing, tender documentation, turnkey, work methods

Food Service & Hospitality Resume Keywords

amenities, attention to detail, bartending, back of house, bussing, back-of-house, beverage, calculation, cash handling, catering, club management, communication, concierge, cooking, customer, detail-oriented, enthusiastic, fast-paced, flexible, front of house, food, food expediting, food knowledge, food preparation, food safety, friendly, front-of-house, guest, health, hospitality, inventory, menu, multitasking, occupancy, ordering, personable, people skills, point of sale, portion control, positive, preparation, register, reservation, safety, scheduling, team player, upbeat, vendor sourcing, waiting

Healthcare & Human Services Resume Keywords

acute care, administrator, advocate, ambulance, assisted living, behavior management, case management, casework, chronic care, clinic, continuity of care, counseling, electronic claims, emergency, fee billing, grant administration, inpatient, managed care, multi-hospital, outpatient, patient, peer review, physician, preventative medicine, provider, psychiatry, psychology, public health, rehabilitation, social services, substance abuse, testing, third party, treatment, vocational placement, wellness

Human Resources Resume Keywords

administration, affirmative action, applicants, assessments, benefits, candidates, career pathing, change management, claims, compensation, competency, disabilities, electronic applicant screening, employee empowerment, employee relations, equal opportunity, grievance proceedings, hiring, incentives, labor arbitration, labor contract, merit, negotiations, organizational needs, performance incentives, position classification, professional recruitment, salary, sourcing, staffing, succession planning, team building, union relations, wage, workforce

Information Technology Resume Keywords

AI, applications, architecture, artificial intelligence, benchmarking, capacity, cellular, communications, data, data recovery, database, desktop, disaster recovery, documents, end user, engineering, firewall, hardware, IaaS, information systems, imaging, implementation, java, javascript, LAN, local area network, machine learning, multi-user interface, network administration, NoSQL, operating system, project, real time, remote access, SaaS, security, server, SQL, startup, systems acquisition, systems configuration, WAN, wireless

Law Enforcement Resume Keywords

analysis, antiterrorism, appeal, armed security, arrest record, asset protection, corporate security, covert operations, crime, crime prevention, crisis communications, crisis management, detection, drugs, electronic surveillance, emergency preparedness, fraud, identity theft, interrogation, narcotics, safety training, surveillance, task force, theft, traffic enforcement, uniform patrol, victim

acquisition, adjudication, administrative law, affidavit, antitrust, briefs, case law, clerk, copyright law, depositions, discovery, due diligence, intellectual property, joint venture, judicial affairs, juris doctor, landmark decision, legal advocacy, legal research, legislative review, licensing, limited partnership, litigation, mediation, memorandum, motion, negotiation, paralegal, patent law, probate law, settlement, trial law, unfair compensation, will preparation, witness protection

Logistics & Purchasing Resume Keywords

acquisition, asset management, bid, capital acquisition, commodities, competitive bidding, customs compliance, deadstock, demand planning, fixed-price contracts, fleet management, forecasting, international trade, inventory control, inventory planning, just-in-time, materials, offshore purchasing, outsourcing, procurement, purchasing, replenishment, requisitions, sourcing, subcontractor, supplier, supply chain, transportation, truck loading/unloading, vendor, warehouse

Maintenance & Repair Resume Keywords

carpentry, commercial electrician, electrical systems, excavation, finishing, HVAC, hydraulics, journeyman, maintenance, masonry, mechanics, painting, plumbing, repair, roofing, scheduling, superintendent, surveying, tools, troubleshooting, welding, wiring

Management Resume Keywords

assessment, assets, benchmark, budget, business development, change management, communication, company culture, consensus building, corporate, cost reduction, crisis, efficiency, entrepreneur, evaluation, executive, financial management, goal, growth, improvement, leadership, long-term planning, margin, market development, operations, performance, performance standards, planning, policy development, process improvement, productivity, profit & loss, recruitment, regulatory reporting, relationships, retention, revenue, startup, strategy, tactical planning, team building, turnaround, vendor, workflow, workforce

Manufacturing Industrial & Warehousing Resume Keywords

cargo, carrier, container, contract, dispatch operations, distribution, distribution management, driver leasing, equipment, export, fleet management, freight, forklift, health and safety, import, improvement, inbound/outbound, just-in-time, load analysis, logistics, manufacturing, materials, multi-site, occupational hazard, operations, order fulfillment, order processing, performance, port operations, receiving, regulatory compliance, route management, route planning and analysis, safety management, schedule, shipping, storage, terminal operation, traffic, transportation services, warehouse management, warehouse operations, workflow optimization, yield improvement

NGO & Non-Profit Resume Keywords

board, budget, campaign, community outreach, corporate giving, donations, endowment, foundation, funds, grant, grassroots, humanitarian, member services, non-governmental, not-for-profit, organizational leadership, organizational vision, policy development, press release, public relations, research foundation, retention, strategic planning, volunteer recruitment

Office & Administrative Resume Keywords

administrative processes, back-office operations, budget administration, business administration, clerical support, client communications, confidentiality, contract administration, customer communications, document management, efficiency improvement, executive support, front office operations, liaison affairs, meeting planning, office management, policy, procedure, productivity and performance, project management, records management, regulatory reporting, resource management, staff development, time management, vendor communications, workflow planning and prioritization

Public Relations Resume Keywords

advertising, brand management, broadcast media, communications, community, corporate identity, corporate creative services, crisis communications, direct mail campaign, electronic advertising, event management, Facebook, fundraising, journalism, logistics, market research, media relations, outreach, presentation, press releases, print media, promotions, public affairs, public speaking, publications, sales incentives, social media, special events, sponsorship, strategic positioning, trade shows, Twitter, verbal communication, website copy, written communication, verbal communication

Real Estate & Construction Resume Keywords

appraisal, building, code compliance, commercial development, competitive bidding, contract administration, contract award, demographics, environmental compliance, estimating, fair market value pricing, financing, foreman, infrastructure, land, leasing, mapping, preventative maintenance, project concept, project development, property management, real estate appraisal, real estate investment trust, renovation, residential, return on investment, site development, turnkey

Retail & Customer Service Resume Keywords

account management, account representative, assessment, awareness, benchmarks, buyers, call center, communications, contracts, credit, customer, customer needs, customer retention, customer satisfaction, customer support, delivery, distribution, fulfillment, help desk, inventory control, knowledgebase, loss prevention, loyalty, orders, procedure standardization, processing, promotions, quality, records, sales, service, sourcing, surveys, telemarketing, vendors

Sales & Marketing Resume Keywords

account, account management, action plan, advertising, agency management, analytics, angle, audience, B2B, B2C, behavior, brand management, campaign, competitive analysis, creative design, customer loyalty, customer needs, customer retention, design, direct mail, direct response, direct sales, distributor, incentive planning, margin, market launch, market positioning, market share, new market, product launch, profit growth, promotions, revenue stream, sales forecasting, social media, solutions selling, supply chain, sustainability, sweepstakes, target market, technology, telemarketing, territory, trade marketing, trade show/trade show booth design, transportation, trend analysis, vendor, visuals, wholesale

Travel & Transportation Resume Keywords

airfare, airline, business travel, cargo, carrier, container, contract, dedicated logistics operations, dispatch operations, distribution management, driver leasing, equipment control, export, fleet management, freight, GPS, hazmat, import, inbound, load analysis, logistics, port operations, regulatory compliance, route management, route planning, safety, terminal operations, ticketing, traffic planning, transportation services, travel, travel budgeting, travel planning

Plus, a great cover letter that matches your resume will give you an advantage over other candidates. You can write it in our cover letter builder here. Here's what it may look like:

See more cover letter templates and start writing.

Key Takeaway

So, we understand why keywords are important on resumes and cover letters, but keep these points in mind when using resume keywords:

  • Job-Tailor. Obtain perfect resume keywords as you match resume to job description. Use resume keywords finders and job posting keyword analyzers to help.
  • Company-Tailor. Name-dropping the company within the heading is great for the ATS and manager.
  • Manager-Tailor. Address managers by name in cover letters to personalize them.
  • Tailoring is shortening. Avoid jargon, specific titles, and other poor resume keywords.

You’re now ready to send resumes and cover letters that’ll be the key to unlocking desirable opportunities and scoring a word with the employer. Now, go check out our interview tips and STAR method article to prepare for your big meeting.

Good luck!

What did you think? Questions on resume keyword scanning software or how to insert perfect resume keywords? Got more advice on keywords for resumes? Let us know in the comments below!

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Christian Eilers, CPRW
Christian is a career expert and Certified Professional Resume Writer. His guides cover every aspect of the career spectrum, from job hunting and acing interviews to settling in on the first days of a new career. With Christian's guidance, job seekers can navigate the job market with confidence and make the most of their career opportunities. Linkedin

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