

With your marketing analyst resume, there’s no room for copy testing. Hit the right trend the first time around with a resume that’s guaranteed to make an impression!
If you’ve already started your marketing analyst job search, you’ll know the following to be true:
Most companies don’t seem to understand the role at all, mistaking a social media specialist for a marketing analyst.
Way too many call centers refer to their reps as ‘marketing analysts’ (what’s up with that, anyway?).
Good marketing analyst opportunities are few and far between, understandably attracting 200+ applicants.
What actionable insight can you draw from these conclusions?
Simple—
If you want a shot at your dream job when the right opportunity comes up, you need a marketing analyst resume that’s nothing short of exceptional.
This guide will show you:
Want to save time and have your resume ready in 5 minutes? Try our resume builder. It’s fast and easy to use. Plus, you’ll get ready-made content to add with one click. See 20+ resume templates and create your resume here.
Sample resume made with our builder—See more resume templates here.
Keeping your options open? Check out these resume guides:
Jane Upton
Marketing Analyst
828-926-4817
jane.t.upton@gmail.com
linkedin.com/in/jane.t.upton
twitter.com/jane.t.upton
Summary
Proven marketing analyst with 5+ years of experience and excellent communication skills. At Wirecommerce, generated $45,000 in additional sales, grew ROAS by 60%, and increased customer satisfaction by 26%. Eager to apply my expertise to Paycue’s growth and ROI through extracting actionable, data-driven marketing insights.
Experience
Marketing Analyst
Wirecommerce
May 2018–June 2021
Key Qualifications & Responsibilities
Key Achievement:
Junior Marketing Analyst
Shopulse
June 2016–May 2018
Education
BBA in Data Analytics, Minor in Marketing, Washburn University
2012–2016
Skills
Certifications
Microsoft Office Specialist: Microsoft Excel Expert
Microsoft, 2020
Certified Market Research Analyst (CMRA)
International Institute of Market Research and Analytics (IIMRA), 2017
Memberships
Member of the Digital Analytics Association (DAA)
Impressed?
Your resume can be just as good, or better. Let’s get to writing!
This is how to write the perfect marketing analyst resume:
Marketing analysts gather, clean, and review data to extract marketing insights used to improve a company’s performance. They also monitor and forecast trends. Your marketing analyst resume should show your analytical mindset, but also your ability to present information in a concise, accessible way.
After all, your insights will only be helpful if you can communicate them to other teams for implementation.
So—
The first step towards a job-winning marketing analyst resume is using the proper resume layout to get your best skills across.
Here’s how to format your resume:
If you want to automate the process, pick a unique resume template and customize it with your info—you’ll be ready to start applying even sooner!
Still working on your branding? Read more on the Best Resume Format
Your introductory paragraph is the resume equivalent to excellent sales copy:
Short, snappy, and optimized for conversions.
Known as a personal profile (or resume profile), the introduction should grab the reader’s attention and direct them further down the sales funnel.
It comes in two varieties: experienced candidates write a personal summary, while entry-level applicants focus on a personal objective.
Here’s how to write a job-winning personal profile:
If you’re writing an entry-level resume, focus on academic achievements, experience from internships and college projects, and relevant skills mentioned in the job ad.
...done!
If you’re having trouble creating your personal profile, leave it blank for now and focus on your work experience section instead. You can come back to your introduction at the end—it’ll be much easier for you to desribe yourself once you’ve gathered and cleaned the rest of your data!
Read more: How to Start a Resume: Full Guide and Examples of Resume Introductions
The resume work experience section is the core of your campaign and your biggest milestone. Get this part right, and you’ll turn your resume into Google-ready material in no time!
The key to making your resume stand out is to focus on your best professional achievements in previous jobs, not on your assigned duties.
So, here’s how to craft the perfect marketing analyst experience section:
By retargeting your resume and using it to showcase your successes, you’ll convert double the number of leads. Just wait ‘till you see how well it performs!
Key factor or an outlier? Find out: How to Choose Relevant Experience to Describe on Your Resume
Every genuine marketing analyst job opportunity will require a degree or equivalent experience. Highlight your academic achievements in a separate section on your resume to show you fit the search criteria.
If you have 5+ years of relevant experience, it’s enough to simply list the name of your degree and the college, plus your years of attendance.
For less experienced candidates, the education section can be a great opportunity to add some value to the resume. In bullet points under your degree, you could mention:
Read more: Minors, Majors, and Double Majors: How to Describe Your Degree on a Resume
Beep!
Ad hoc survey:
What are your best professional skills?
Here’s how to come up with a list for your resume:
Creating a separate skills section makes your resume ATS-friendly—meaning, easy to scan by automated recruitment solutions. It also shows the recruiter that you understand what skills are needed to succeed as a marketing analyst.
So, what skills does a marketing analyst need?
Need more inspiration? Check out this list: 40+ Best Marketing Skills to Put on Your Resume
When making a resume in our builder, drag & drop bullet points, skills, and auto-fill the boring stuff. Spell check? Check. Start building a professional resume template here for free.
When you’re done, Zety’s resume builder will score your resume and tell you exactly how to make it better.
As you already know, bonus features can go a long way towards boosting a product’s conversion rates.
So—
Add some extra functionality to your resume and gain a competitive edge. Consider the following:
Once you’ve decided what additional sections to include on your resume, add each as a separate section to keep your document organized and easy to navigate.
Adding your hobbies to a resume can give you a personality boost, but choosing the right ones can be tricky. Read more: How to Add Hobbies to Your Resume: Guide & List of Best Hobbies to Use
Well done!
You now have a resume that’s guaranteed to get results!
Still—
This doesn’t mean you’re ready to apply for your dream job. As our HR research shows, to really have a shot at getting an interview, you need a cover letter.
So, here’s how to write an excellent cover letter for a marketing analyst job:
Wasn’t that a lot easier than you’d expected?
One last thing:
Make sure that you use the proper cover letter format. Bonus points if you match the design of your cover letter to that of your resume!
Plus, a great cover letter that matches your resume will give you an advantage over other candidates. You can write it in our cover letter builder here. Here's what it may look like:
See more cover letter templates and start writing.
Congrats!
With a resume and cover letter like that, it doesn’t take sophisticated forecasting techniques to figure out that your probability of landing an interview just doubled!
Thanks for reading! Would you say it’s difficult to tailor your marketing analyst resume to each job? Perhaps you can offer some additional advice? Drop us a line in the comments below!
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