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Like an alchemist who takes random stones and transforms them into gold, you take data and transform it into sales and revenue. Using data, you can get into the minds of consumers and know exactly what they need (and how to persuade them to buy it).
But there’s a target audience that’s notoriously hard to crack: hiring managers.
What do they want to see in a resume? What makes them want to hire a specific candidate (preferably you)? Well, you can invite a bunch of HR people to a focus group interview and ask them.
Or you can just follow our guide for writing an irresistible market research resume.
This guide will show you:
- A market research resume example better than 9 out of 10 other resumes.
- How to write a market research resume that will land you more interviews.
- Tips and examples of how to put skills and achievements on a market research resume.
- How to describe your experience on a resume for a market research analyst to get any job you want.
Want to save time and have your resume ready in 5 minutes? Try our resume builder. It’s fast and easy to use. Plus, you’ll get ready-made content to add with one click. See 20+ resume templates and create your resume here.
Sample resume made with our builder—See more resume examples here.
Are you sure you need a resume for market research jobs? See our other guides:
- Data Analyst Resume Sample & Guide
- Data Scientist Resume Sample & Guide
- Business Analyst Resume Sample & Guide
- Financial Analyst Resume Sample & Guide
- Marketing Resume Sample & Guide
- Ecommerce Resume Sample & Guide
- Marketing Analyst Resume Sample & Guide
- Product Marketing Manager Resume Sample & Guide
- Consultant Resume Sample & Guide
- Business Resume Sample & Guide
- Marketing Manager Resume Sample & Guide
- Communications Specialist Resume Sample & Guide
- Digital Marketing Resume Sample & Guide
- Computer Science Resume Sample & Guide
- Salesforce Resume Sample & Guide
- Analyst Resume Sample & Guide
- Professional Resume Examples for Any Job
Market Research Resume Sample
Shelly Nandor, Market Research Analyst
Perceptive market research analyst with 4+ years of experience. Skilled in data mining and quantitative analysis. Seeking to deliver clearer big-picture views at Facebook. At TAMTEC 12 International, increased productivity of marketing and sales by 20% through better analysis of the effectiveness of online advertising programs. Identified missed advertising opportunities that generated $1.5M in additional revenue.
Market Research Analyst
TAMTEC 12 International
June 2016–May 2019
- Raised marketing and sales productivity 20% through better analysis of online advertising programs.
- Redesigned data source trust hierarchy to improve fidelity of data analysis by 25%.
- Identified missed opportunities for additional advertising that created $1.5M in revenue.
- Created and delivered weekly PowerPoint presentations with real time data visualizations. Educated sales and marketing teams on market data.
April 2015–May 2016
- Led market research project to identify 3 underserved customer segments worth an added $2.2M per year.
- Developed and presented monthly data visualizations to assist sales teams with revenue creation project.
2009–2013 Hofstra University
Bachelor of Science Degree in Business Administration
- Concentration in marketing with 4.0 GPA in core classes.
- Conducted independent market research project into data mining that was written up in DataMiningBlog.com.
- Technical Skills: Data mining, quantitative analysis, marketing, Tableau, math
- Soft Skills: Interpersonal skills, multitasking, teamwork, efficiency, analytical skills
- Volunteer “Popcorn Kernel,” distributing 750 popcorn supply packets per year for BSA.
- Lead a weekly hiking club with 23 members for fun and networking.
Here’s how to write a market research resume that gets jobs:
1. Choose the Best Market Research Resume Format
Market research analysts mine and analyze data about consumers and businesses. They assess market conditions to help guide business strategy for new and existing products and services. A market research resume must show strong data analytics skills, organization, accuracy, and communication skills.
Badly-presented market research analyst resumes don’t work.
Use the best professional resume format. Which one works best?
- Order the parts of your resume like this: 1. Header, 2. Summary, 3. Experience, 4. Education, 5. Skills, 6. Extra sections (more on this below).
- The first resume header words should be your name and title. Then list contact info and social media addresses like LinkedIn or Twitter.
- Curious about how to write an address on a resume? You don’t need one. List your city, sure, but dodge the street address.
- You can adjust the font size for your resume a little to improve your layout. But don’t go smaller than 11 point or bigger than 12 point.
Pro Tip: A PDF resume works best for most job applications. We say, “most” because some hiring teams will actually say, “No PDFs please” in the job ad.
2. Design a Market Research Resume Objective or Resume Summary
You’re not the only fish in the sea.
Don’t act like it.
Respect the hiring team with a good summary for your resume for market research analyst jobs.
Present it with:
- One adjective (perceptive, insightful)
- Title (Market Research Analyst)
- Years of experience (4+, 7+)
- Goal (deliver clearer big-picture views)
- Proof of skills + numbers (increased productivity 20%)
What if you’re writing an entry-level resume?
Pick all your achievements from school or projects.
Then put the best few in a market research resume objective.
To make resume objectives, follow the same steps above. But make your goal and skills the central issue.
Pro Tip: How long should your resume be for market research analyst positions? The same as any resume: one page unless you’ve got 50 stunning accomplishments.
3. Fit Your Resume to the Market Research Analyst Job Description
You’ll wow them.
But not if you show just any experience on a resume for market research analyst jobs.
You must know how to tailor your resume for a job.
- Write your business position titles so they match the online ad. If they want a “Media Market Research Analyst,” don’t say, “Market Research Analyst: Media Industry.”
- If you want the job, you need achievements in your resume that back up your skills. Add numbers like, “improved fidelity of data analysis by 25%.”
Pro Top: Employ strong market research resume words like raised, redesigned, identified, created, led, and, developed. They do so much to show the scope of your achievements.
4. Fine-Tune Your Market Research Resume Education Section
Here’s a technique that works:
In your resume education section don’t just give your university’s name, your degree, and your attendance years.
Also add more skills proof.
So if you scored high in marketing classes, list it.
Or if you did a market research project, show it.
Pro Tip: Can’t show magna cum laude on a resume for market research jobs? Don’t fret. If your GPA was low, you can leave it off.
5. List Market Research Skills in Your Resume
What are the best skills for a resume for market research jobs?
They’re in the list below.
Market Research Resume Skills
Start with hard skills:
- Data mining
- Quantitative analysis
- Data visualization
- Assessing data sources
- Data science
- Computer skills
- Google Keyword Planner
Then include some soft skills:
- Interpersonal skills
- Analytical skills
- Oral and written communication
- Problem solving
- Time management
- Organization skills
- Conceptual skills
Pro Tip: Not sure how to write technical skills in resumes for business analyst roles? Don’t list all the skills. Add the few they mention in the job posting online.
When making a resume in our builder, drag & drop bullet points, skills, and auto-fill the boring stuff. Spell check? Check. Start building a professional resume template here for free.
When you’re done, Zety’s resume builder will score your resume and tell you exactly how to make it better.
6. Add “Other” Sections to Your Market Research Resume
Do it by showing you’re not one-dimensional.
These extra market research resume sections can help:
- Association memberships like MRA
- Personal projects
- Professional certifications
- Freelance work
- Kudos from clients or managers
- Awards or other honors
- Language skills on a resume
What are your interests? Adding some can prop up a weak market research analyst resume.
Pro Tip: Need advice for how to add volunteer work to a resume? If it proves lots of market research skills, add it to a separate section. If it proves one, file it under “activities.”
7. Send a Cover Letter With Your Market Research Resume
How important is a cover letter for a market research resume?
But you can’t blend in like unsorted data.
Use these example cover letter tips:
- Pick the three-paragraphs covering letter format. Recruiters respect it.
- Put a gotcha in your cover letter opening sentence. Example, “Identifying $1.5M in additional revenue was a nice achievement...”
- With the middle of your market research cover letter, show more points in your favor.
- Tease a bonus in your cover letter closing. Example: “Can we discuss how my real-time data visualizations raised sales by 18%?”
- Make the length of your cover letter about 350 words or one-half page.
Don’t forget to send a follow up email after your application. Send the first one in a few days. Space the others one week apart.
Plus, a great cover letter that matches your resume will give you an advantage over other candidates. You can write it in our cover letter builder here. Here's what it may look like:
That’s how to write a market research resume.
What’s the most annoying thing about your market research analyst resume? What’s your biggest job accomplishment? Give us a shout in the comments. We’d love to talk!