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Marketing Cover Letter: Sample & Full Writing Guide [10+ Examples]

Marketing Cover Letter: Sample & Full Writing Guide [10+ Examples]

Tom Gerencer
Tom Gerencer
Career Writer

Here’s a marketing cover letter that stands out like a campaign by Accenture Interactive.

 

Your cover letter for marketing jobs is the sharp edge of your sales funnel.

 

Your competition?

 

All those marketing applicants with more experience than you.

 

But you can do this.

 

Do a few things right in your marketing job cover letter, and you’ll convert like Disney.

 

This guide will show you:

 

  • A marketing cover letter sample better than 9 out of 10 others.
  • Cover letter examples for marketing that put you in the shopping cart.
  • How to write a marketing manager cover letter with an attention-getting USP.
  • How to pick the right few achievements for your marketing intern cover letter.

 

This digital marketing cover letter template shows you’re the best candidate:

 

Marketing Cover Letter Sample

 

Your Name

Title

Current Company (If Any)

Mailing Address

Phone Number

Email Address

 

 

Date

 

Hiring Manager Name

Title

Mailing Address

Phone Number

Email Address

 

Dear [Hiring Manager Name],

 

When my team at Survana Digital received the 2017 AVA Digital Award for general digital production, it was a highlight of my career. That success came from my key skills in SEO, leadership, and email marketing. That's why I'm so excited that Apex August Media is looking for a new marketing manager.

 

Apex August has a reputation for running massive-ROI digital campaigns with strong SEO and email marketing. Your ad says you're looking for a marketing manager skilled in those two areas. This job is the perfect fit because of my AVA Digital Award, my 6+ years of experience as a digital marketing manager, plus these achievements:

 

  • SEO. Ran six successful client SEO campaigns, boosting site authority 28% and scoring top 3 SERP positions with 75% of posts. Three of my campaigns reached 1M+ per month in traffic.
  • Email Marketing. Created 30+ client email campaigns with a 28% open rate. Slashed churn by 32% over the previous marketing manager and cut bounce rate by 29%.
  • Leadership & Sales Funnel Management. Worked to integrate sales funnel across digital marketing and sales teams. Raised awareness for 15 client brands by 25% and raised sales for 3 clients by over $1M/year.

 

I'd be happy to talk more about how I can help strengthen digital and email campaigns for your clients. Let me know if you'd like to schedule a call.

 

Best Regards,

Heidi Wolff, Marketing Manager

 

PS—I'm also glad to show you how I boosted our landing page conversion rates by 20% in two weeks.

 

Perfect. That fits the job like Ahrefs to SEM.

 

Want to write your cover letter fast? Use our cover letter builder. Choose from 20+ professional cover letter templates that match your resume. See actionable examples and get expert tips along the way.

 

marketing resume and cover letter set

Marketing Cover Letter for a Resume—See more cover letter templates and create your cover letter here.

 

 

Make sure to send your cover letter for marketing jobs with a job-winning marketing resume. Pick your marketing position and discover a dedicated guide:

 

 

Now, here's how to write a great marketing cover letter like the one above:

 

1

Choose a Great Marketing Cover Letter Template

Want your marketing cover letter to work like Nike’s Just do it campaign?

 

Use this marketing job cover letter format:

 

Cover Letter for Marketing Samples—Checklist

 

  • your contact info
  • the company’s info
  • dear (hiring manager name)
  • paragraph #1: big accomplishment that fits the job ad
  • paragraph #2: key skills, with proof
  • paragraph #3: your CTA
  • best regards + your name
  • PS and enticing offer

 

Pro Tip: If you can’t find the hiring manager’s name, try harder. But it’s okay to say, “Dear Marketing Team Hiring Manager,” in a marketing specialist or marketing internship cover letter.

 

Want more options for your marketing specialist cover letter format? See our guide: Cover Letter Format: A Complete How-To Guide

 

2

Start Your Marketing Cover Letters Right

 

You’re up against it.

 

The hiring manager, Jess, has piles of cover letters for marketing directors.

 

How can yours stand out like Larry Kim?

 

By starting with a first sentence that makes her arm hairs stand.

 

So kick off with a big achievement. But—

 

Make sure it dovetails with the job.

 

These digital marketing cover letter examples show the way:

 

Marketing Job Cover Letter Examples [First Paragraph]

 

The first of these marketing manager cover letter examples could be the next Gary Vaynerchuk:

 

right

Celia Wong

CEO

Apex August Media

2912 August Lane

Pittsburgh, PA 63540

 

2/26/19

 

Heidi Wolff

Marketing Manager

1110 Losh Lane

Pittsburgh, PA 15213

412-670-4293

heidi.g.wolff@gmail.com

 

Dear Ms. Wong,

 

When my team at Survana Digital received the 2017 AVA Digital Award for general digital production, it was a highlight of my career. That success came from my key skills in SEO, leadership, and email marketing. That's why I'm so excited that Apex August Media is looking for a new marketing manager.

 

Wow.

 

Let’s look at what that marketing coordinator cover letter opening does:

 

  1. It leads with a key achievement.
  2. It shows skills that fit the job ad.

 

Meanwhile—

 

This marketing cover letter example first paragraph is like Pepsi’s Kendall Jenner fail:

 

wrong
I’m applying for the marketing manager position at Apex August Media. I’m a highly skilled marketing manager with six years of experience. My core strength areas are marketing funnel management, leadership, communication, and SEO. My resume is attached.

 

Ew. You and every other marketing specialist on the block. The last of those marketing cover letter samples is worse than stock images in a national campaign.

 

Next, what if you’re writing a marketing intern cover letter?

 

Marketing Intern Cover Letter Examples [First Paragraph]

 

But I don’t have eye-popping achievements!

 

Entry-level marketing cover letters still need to glitter.

 

So ditch the, “I’m new but eager” refrain.

 

Instead, find accomplishments in school, past jobs, and personal projects.

 

Do it like the first of these marketing intern cover letter examples:

 

right
Graduating at the top of the marketing program at Villanova University was nice, but the real fun came from my social media campaign that raised $35,000 for childhood cancer. I’d love to put my social media outreach and tracking skills to work as a marketing intern at Apex August Media.

 

Nice job.

 

That’s a marketing cover letter example opening with no experience. Yet it proves you’ve got the chops.

 

But this one’s Edsel-level:

 

wrong
I’m sending you my resume because I’m very interested in the marketing internship at Apex August Media. I haven’t yet held a marketing job, but I’m a very fast learner and hard worker. I listen well and I’ll do my very best for you.

 

Not an achievement in sight. The manager will ignore that cover letter for marketing internships.

 

Pro Tip: You don’t need a snail mail address in an email cover letter for marketing. Just put your phone number and email handle at the end.

 

There’s more than one way to start a marketing internship cover letter. You can do it with company needs, facts, name-dropping, or passion. See our guide: How to Start a Cover Letter: Sample & Complete Guide

 

Are you writing an entry-level marketing job cover letter? See our dedicated guide: How to Write a Cover Letter For an Internship

 

3

Put Wings on Your Marketing Job Cover Letter Middle

 

Nice work.

 

Your great cover letter for marketing first paragraph got you flying.

 

Now you’ve got to stay up there.

 

Do that by showing why you’re perfect for this marketing position.

 

To stick the landing:

 

  • Know your audience. That means, “read the job ad.”
  • Show you know your audience. Tell them what they need.
  • Deliver evidence with matching achievements from your past.

 

These digital marketing cover letter examples show the ins and outs:

 

Marketing Cover Letter Examples [Middle]

 

The next of our marketing manager cover letter examples is Wendy Clark-worthy:

 

right

Apex August has a reputation for running massive-ROI digital campaigns with strong SEO and email marketing. Your ad says you're looking for a marketing manager skilled in those two areas. This job is the perfect fit because of my AVA Digital Award, my 6+ years of experience as a digital marketing manager, plus these achievements:

 

  • SEO. Ran six successful client SEO campaigns, boosting site authority 28% and scoring top 3 SERP positions with 75% of posts. Three of my campaigns reached 1M+ per month in traffic.
  • Email Marketing. Created 30+ client email campaigns with a 28% open rate. Slashed churn by 32% over the previous marketing manager and cut bounce rate by 29%.
  • Leadership & Sales Funnel Management. Worked to integrate sales funnel across digital marketing and sales teams. Raised awareness for 15 client brands by 25% and raised sales for 3 clients by over $1M/year.

 

Fantastic.

 

That marketing job cover letter 2nd paragraph does three things:

 

  1. It repeats what the hiring manager is looking for. (SEO, email marketing)
  2. It shows you have those things, in bold, with big accomplishments.
  3. It says why the job is such a perfect fit.

 

Not so the next of our marketing assistant cover letter examples:

 

wrong
I’m free to start working as early as next Monday. I’m ready to start a new position and excel at it. Marketing is my passion, and I hope you’ll read my resume carefully.

 

Ouch.

 

That marketing cover letter sample’s middle is like a Flash animation CTA. It’s generic and it gives no evidence you’re special.

 

Pro Tip: Not sure why the job’s a perfect fit? Do some research on the company. Lorem Ipsum text won’t cut it in a cover letter for marketing jobs.

 

Should a marketing specialist cover letter be half a page? Three paragraphs? 300 words? See our guide: How Long Should A Cover Letter Be? Sample & Guide

 

4

End Your Marketing Cover Letter With a CTA

 

You goofed it.

 

You wrote a great cover letter but forgot to make an offer.

 

That’s like a fantastic website with no CTA.

 

End your cover letter for marketing with clear next steps.

 

Plus—dangle bait they can’t refuse.

 

See these sample marketing cover letter clips:

 

Cover Letter Examples for Marketing [Ending]

 

The first of these marketing manager cover letter samples is Sonage Claudio-level:

 

right

I'd be happy to talk more about how I can help strengthen digital and email campaigns for your clients. Let me know if you'd like to schedule a call.

 

Best Regards,

 

Heidi Wolff, Marketing Manager

 

PS—I'm also glad to show you how I boosted our landing page conversion rates by 20% in two weeks.

 

Pow.

 

That cover letter for marketing jobs ending offers an engaging conversation. The PS adds a free gift the employer really wants.

 

Contrast it to this next marketing cover letter sample:

 

wrong
Thank you for your time. I sincerely hope you consider me for your marketing position. My resume shows my high-level skills and qualifications.

 

Not good. The last of those marketing coordinator cover letter examples is tired boilerplate.

 

Pro Tip: Don’t say “thank you for your time” in a cover letter for marketing jobs. The employer has seen it 100 times today already. It means, “I’m unoriginal.”

 

What’s better in a marketing internship cover letter ending? Sincerely? Respectfully? Kind regards? See our guide: How to Write a Cover Letter in 8 Simple Steps

 

Key Takeaway

 

This is how to write a job-winning marketing cover letter:

 

  • Pick the right marketing job cover letter format. The 3-paragraph format is as time-tested as referral programs.
  • Kick off with an accomplishment. Make your marketing manager cover letter first sentence as catchy as I’m lovin’ it.
  • Give evidence. Show you’ve used the skills they want, and you’ll convince them like Brian Dean.
  • End your marketing cover letter with a CTA. In it, make an offer as enticing as free ice cream.

 

Do you have questions about writing great marketing cover letters? Need more help for a marketing intern cover letter? Leave a comment. We’ll be happy to reply!

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Tom Gerencer
Tom Gerencer
Tom Gerencer is a career expert who has published over 200 in-depth articles on Zety. Since 2016, he has been sharing advice on all things recruitment from writing winning resumes and cover letters to getting a promotion.
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