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Brand Manager Resume Sample & Writing Guide [20+ Tips]

Brand Manager Resume Sample & Writing Guide [20+ Tips]

This guide will show you how to write the best brand manager resume. Simply copy and customize our brand manager resume sample. Check out our pro tips & beat the other candidates.

Maciej Duszyński, CPRW
Maciej Duszyński, CPRW
Certified Professional Résumé Writer, Career Expert

Brand Manager Resume Sample

 

Florence Whitmer

florence.whitmer@gmail.com

812-568-9742

 

Objective

 

Dynamic and team-focused brand manager with 7+ years of experience in a fast-paced environment. Eager to support Nike with top-class organizational skills and in-depth knowledge of integrated marketing campaign tactics. In previous roles developed innovative marketing strategies and boosted sales by 50% and won Product of the Year Award.

 

Work Experience

 

Senior Brand Manager

Adidas, New York, NY

2013–2015

  • Created marketing objectives against business unit priorities.
  • Implemented consumer research and market trends into actionable insights for sell-in and sell-thru communication strategies.
  • Created full 360-go-to market plans, content roadmaps and oversaw the creation of the tools for all apparel.
  • Managed a high performing and engaged team of 5 marketing specialists and analysts.
  • Oversaw content creation (shoots, interviews, video, etc.) for seasonal initiatives and product drops across to be used on all channels including retail, online, paid media and newsroom
  • Worked with the Senior Manager for Sell-In and Strategy to shape the messaging and strategy of the business unit.

Key achievement:

  • Managed 4 seasonal marketing campaigns and production budgets for all apparel that boosted sales by 50%.
  • Developed innovative merchandising strategy to differentiate the brand from our competitors that increased retail sales by 30%.

 

Brand Manager

Adidas, New York, NY

2011–2013

  • Developed and executed brand communication strategy across all platforms (digital multimedia, marketing/sales materials, trade shows, education, photo shoots, and promotions).
  • Collaborated and directed the work of outside marketing and PR agencies.
  • Worked closely with the sales department to develop and execute effective promotional programs.
  • Tracked and adjusted brand support spending to achieve budgeted levels.
  • Managed monthly product forecasting requirements to achieve fitting inventory targets.
  • Conducted business analysis and presented KPI reviews.

Key achievement:

  • Launched a new line of women’s accessories and won Product of the Year Award. Increased sales by 35%.

 

Education

 

MBA

Cornell University, New York, NY

2015

 

B.A., Marketing

Cornell University, New York, NY

2011

 

Key Skills

 

  • Analytical skills
  • Communication
  • Interpersonal skills
  • Marketing principles, practices, and procedures
  • Market research
  • MS Office
  • Multi-tasking
  • Organization
  • Persuasion
  • Project management

 

Certifications

 

  • Facebook Blueprint
  • Canva Design School
  • Google eCommerce Analytics Training

 

Languages

 

  • German—Communicative
  • French—Communicative

 

Interests

 

  • Extreme sports
  • Aerial photography

 

Want to save time and have your resume ready in 5 minutes? Try our resume builder. It’s fast and easy to use. Plus, you’ll get ready-made content to add with one click. See 20+ resume templates and create your resume here.

 

brand manager resume templates

Sample Brand Manager Resume—See more templates and create your resume here.

 

Are you representing a brand? If yes, you might want to switch over to: Brand Ambassador Resume Sample & Guide

 

Looking for other jobs in sales and marketing? Here’s a couple of guides you might find interesting:

 

 

Here’s how to write a brand manager resume that manages to deliver:

 

1. Choose the Best Format for Your Brand Manager Resume

 

A brand manager is responsible for promoting the image of the company as well as the products or services the company offers. This is why a brand manager resume should highlight such skills as creativity, business acumen, great organization, and communication skills.

 

Your resume must instantly communicate your personal brand value, and prove that you know how to take care of building someone else’s brand.

 

Here’s a list of proven guidelines that will help you make your the most of your brand manager resume:

 

 

2. Write a Brand Manager Resume Objective or Summary

 

Your brand manager resume should open with the so-called profile summary for a job.

 

It’s a short introductory paragraph that can take the form of either a resume summary or resume objective.

 

Here’s how to distinguish between the two:

 

A professional resume summary is a great choice for candidates with more than 2 years of brand management experience. It brings up your key achievements and offers a short rundown of your previous experience.

 

A resume career objective works best for entry-level positions or career transitioners. Why? Well, it concentrates on your transferable skills to convince the hiring manager you’re a great fit for the position.

 

Either way—

 

Your resume profile will become much more convincing if you add some numbers to it to prove what your true impact is.

 

Pro Tip: Leave writing this section for the very end. It’s a short version of your brand manager resume, so it’ll be much easier to write once you’ve got the full-length version on hand.

 

3. Create the Perfect Brand Manager Job Description for a Resume


Here’s the deal:

 

Your resume work experience section is where you close the deal with the hiring manager.

 

It only needs to show one thing:

 

You’ll get the job done better than anyone else.

 

How to do this?

 

Learn how to tailor your resume to a job posting:

 

  • Put your latest position first. Follow it up with the previous ones.
  • Make sure the job titles on your resume are understandable and describe the nature of your job. Also, list the company names and dates worked.
  • Display your duties and achievements on a list of bullet points. Up to seven bullets per position will be enough.
  • See to it the bullets contain resume action words such as managed, boosted, delivered, improved, etc.
  • Focus on your relevant experience. Don’t list everything you’ve ever done in your life.

 

Pro Tip: If you find it hard to quantify every experience bullet, find up to 3 things you can put a number to and present them in a key achievements subsection.

 

4. Make Your Brand Manager Resume Education Section Great

 

Listing education on a resume is important.

 

All the more so as you can get some additional points for your educational endeavors and certifications you hold.

 

  • If you have more than 5 years of experience, you can keep your brand manager resume education section short and sweet. Degree, school name, location, and graduation year will be enough.
  • Less than 5 years of professional experience? Your assistant brand manager resume education section will benefit from including info on your GPA (if higher than 3.5), academic achievements and honors, extracurricular activities, and relevant coursework.

 

Listing certifications on a resume is always welcome. Just put them in a dedicated section to make sure they have all the visibility they deserve.

 

5. Highlight Your Brand Manager Skills

 

Displaying the right skills on your brand manager resume is crucial.

 

Use the list below to get inspired:

 

Brand Marketing Manager Resume—Skills

 

 

It’s crucial for you to concentrate on relevant skills. Don’t put all the things you can do. Dog walking is a skill, but your associate brand manager resume won’t necessarily benefit from it.

 

This is how to pick out the best skills for your brand manager resume:

 

  • Start with making a list of all skills to put in a resume. Include a soft skills list, as well as a list of technical skills for a resume).
  • Look at the job offer again to see what skills the employer is looking for specifically.
  • Take another look at your list and find the ones you have.
  • In your brand manager resume focus only on your strongest skills and list them in your key skills section.
  • Make sure your entire brand manager resume is full of skills: you can put some in your resume profile. See to it that you can explain each skill you list by referring to your experience section.

 

Pro Tip: Populate your key skills section with up to 10 of your top skills. Leave out the ones you don’t have a great grasp of.

 

When making a resume in our builder, drag & drop bullet points, skills, and auto-fill the boring stuff. Spell check? Check. Start building your resume here.

When you’re done, Zety’s resume builder will score your resume and tell you exactly how to make it better.

 

6. Add Other Sections to Your Brand Manager Resume

 

Boost your personal brand proposition by adding extra sections to your brand manager resume:

 

 

7. Attach a Brand Manager Resume Cover Letter


If you’re asking yourself:

 

Should I include a cover letter?

 

The answer is: yes, you should.

 

A well-written cover letter can double your chances of landing an interview. Only half of the candidates send them, but more than 50% of recruiters expect them.

 

And—

 

If you know how to do it, writing a cover letter will be smooth:

 

 

Finally—

 

Double-check that the length of your cover letter is within acceptable margins.

 

Pro Tip: To show you’re a serious candidate, learn how to follow up on a job in a short email.

 

Here we go!

 

This is how to make a job-winning resume for brand manager positions.

Are you writing a brand manager resume for the first time? Or perhaps you’re a seasoned pro eager to help the rookies out? We’d love to hear from you, leave your comment below!

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Maciej Duszyński, CPRW
Maciej Duszyński, CPRW
Maciej is a career expert with a solid background in the education management industry. He is a certified professional resume writer (CPRW). Maciej worked with people at all stages of their career paths: from interns to directors to C-suite members, he now helps you find your dream job.

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