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Sales Manager Resume: Sample & Complete Guide [+20 Examples]

Jenny Blake
Contributing Writer
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Scroll down one fold to see a perfect sales manager resume. Just consider this first—


You can turn a sales team into a sales family at the drop of a hat, you live to motivate, and you love to sell. You’re looking for your next sales management gig.


Meet Diane: She’s a recruiter. She’s buried under a mountain of resumes, and she’s dying for a cup of coffee.


Challenge: How do you grab Diane’s attention with your sales manager resume?


Well, you need to do it quickly and with moxie. Diane and her recruiter friends spend an average of six seconds glancing at a resume. Yours needs to jump out of the pile.


We’ve got you covered in this guide. It will show you:


  • A sales manager resume example better than 9 out of 10 other resumes.
  • How to write a sales manager resume that will land you more interviews.
  • Tips and examples of how to put skills and achievements on a sales manager resume.
  • How to describe your experience on a resume for a sales manager resume to get any job you want.


Here's a sample resume for a sales manager created using our resume builder. 


Want to save time and have your resume ready in 5 minutes? Try our resume builder. It’s fast and easy to use. Plus, you'll get tips and right vs. wrong examples while writing your resume. See +20 resume templates and create your resume here.


sales manager resume sample

Sales Manager Resume Example - See +20 resume templates and create your resume here.




What's the Best Format for a Sales Manager Resume?


Do you need your retail sales management resume to tell a story?


From those initial days on the sales battlefield to today piloting the Millennium Falcon in the sales wars, you’ve been on an adventure.


But you have arrived.


Show Diane how you did this by using the chronological resume format. It is the standard familiar to recruiters. It emphasizes your most recent work experience, and it’s what Diane is expecting.


Start from the most recent relevant position and work your way back to the early days.


This way Diane will learn how this hero made their way from zero.


If you’re a high-level professional or a career changer, you might want to use the combination resume format for your sales management resume.


The combination resume format will highlight your skills and potential.


Instead of providing a dry list of sales management-related responsibilities, you’ll talk about the the skills you used on the job.


To pack an extra punch, you can group the skills in bullet points under specific headings.


Want to make sure your resume will hook every recruiter and get you that interview? Get our free checklist and learn what makes a job-winning resume: 46 Things You Need To Do Before You Send Your Resume.


Want to see other formats and examples of a sales management resume? Check out our guide: “3 Resume Formats: How to Choose the Best One [Examples]” 


How long should my professional sales manager resume be?


To sell, you need to talk, and you have lots to say. So, should you include every little detail on your resume?


No. The current standard is to aim to keep your resume to one page.


However, this doesn’t mean that you should cram everything onto that single page. Display your best sales management experience on one page by cutting out irrelevant information.


If you can’t do this due to a lengthy work history, then two pages are acceptable. Don’t worry.


Pro Tip: Save your professional sales manager resume as a PDF document to keep the formatting in check. (Make sure the job posting doesn’t say otherwise. Sometimes recruiters want your resume in a different format.)


Getting the resume length right is tough. Is a one-page resume better than a two-page resume? Get the ideal resume length with our guide: How Long Should a Resume Be? Ideal Resume Length 



Sales Manager: Resume Summary or Resume Objective?


Diane has finished her coffee, and she’s picking up the next stack of resumes. You’re up first. Are you ready?


She’s not going to read every word of your sales manager resume. You’ve got six seconds to get her attention. You need an intro that leaps off the page.


What is this intro? It’s your resume summary or resume objective. Think of it like an elevator pitch on paper.


It should be no more than three lines at the top of your resume, and it should make Diane want to read on.


Okay, so which one should you write? 


A resume summary is for experienced sales managers. It’s a short, creative introduction to your career progress. 


This means a sales manager resume summary is perfect for you if:


  • You’ve played on the sales team, and now you’re the coach.
  • You need a senior sales manager resume.


Here’s a sample of an automotive sales manager resume summary:



Enthusiastic Automotive Sales Manager with 5 years of experience motivating and leading sales teams to victory. Consistently increased automotive sales over 15% annually. Completed Purdue University training in Lean Manufacturing.


Experienced Sales Manager seeks a job to use my talents and skills in. I always meet sales goals, and I enjoy leading sales teams.


Remember: You need to highlight your career progress and achievements to show your value. Never miss an opportunity to use your sales manager resume to demonstrate your knack for the job.


Our resume builder (you can create your resume here) will give you tips and examples on how to write your resume summary or any other section. You can easily copy them straight into your resume - it will save you a ton of time.


Inside Zety's resume tool you will find tips and examples for your resume.


Do you want a career change? Then a resume objective is for you. It includes your current experience and describes why you want to make a change and how it makes sense for the hiring manager to place their bet on you.


Are you looking for an entry-level position? Some companies offer entry-level sales manager training programs for recent grads, so a resume objective is what they want to see.


Go with a sales manager resume objective if:


  • You play on the sales team, but you’d like to become the coach.
  • You want to take the leap from car sales manager to corporate sales manager.
  • You’re a recent general sales management graduate, but you’re ready to lead.


Here’s a sample of a sales and marketing sales manager resume objective:



Dedicated business management graduate with a specialization in sales and marketing management. Earned the top sales award during an internship through strong leadership and attention to the need for change. Seeking a challenging entry-level sales manager training program position.


I am a business management graduate who specialized in sales looking for a sales management position.


Look at the wrong example. That’s nice, but your resume objective should tell the recruiter that you’ve got the specific skills they are looking for.


Pro Tip:  Recruiters want to see resumes tailored to the open position. Do you want to land that dream job interview? You need to tailor your resume for a sales manager position to increase your chances of getting an interview. You can do it easily! Check out our guide for advice: “Six Tips on How to Tailor Your Resume to a Job Description (Examples)


Still wondering about creating that killer resume summary or objective? See our guides for more expert advice: “How to Write a Resume Summary: 21 Best Examples You Will See” and “+20 Resume Objective Examples - Use Them on Your Resume (Tips)



How to Describe Your Sales Manager Experience


Do you have tons of experience to put on your auto sales manager resume?


Do you have amazing achievements to add to your area sales management resume?


 You want to showcase this front and center for the recruiter.




Take a look at your sales manager resume.


You’ve got your resume summary or objective for the sales manager position.


No matter what resume format you’re going with, you’ll be listing the jobs you’ve held starting from the most recent.


You know you have to use up to six bullet points to talk about your experience. But...


How do you show off your skills and achievements?


A great way to do this is to include numbers because they jump off the page first.



Recognized for increasing territory sales revenue by 10% in the first 30 days.

Made sales revenues rise in the first month.


Wait, there’s more!


Diane sees the words “responsible for” on every resume. This makes her yawn. Powerful action verbs will ensure that your resume hooks her attention.


Instead of writing you were “responsible for” a new sales project on your corporate sales manager resume, say that you “spearheaded” that project. Those strong words set you apart from other applicants.


Have you heard about the robots?


A corporate job offer can attract more than 250 resumes, so many companies use a robot to compare your resume with the job description before it gets passed to a human.


To do battle with this ATS (Applicant Tracking System) software, you need to incorporate keywords from the job description into your resume in a natural way. Don’t just copy and paste. The robots don’t like that.


Let’s put all of this together.


Here’s an example of a professional sales manager job description from an ad with the key skills underlined:




  • Analyze sales statistics to define sales potential.
  • Ensure customer satisfaction and resolve customer issues.
  • Manage day-to-day performance of sales team.
  • Motivate, train, and coach sales staff while applying feedback.
  • Build consistent lead generation with the marketing team.
  • Monitor performance metrics of sales team and report data.


Now, here’s an example of a customized experience entry on an area sales manager resume:



Area Sales Manager

Kaplan Education 2014 – 2016

San Francisco, CA


  • Spearheaded a team of 12 associates by building enthusiasm and adapting feedback.
  • Actively monitored key performance metrics of sales team, identified challenges, and created new solutions applying proven problem-solving techniques.
  • Inspired team performance daily using proven behavioral-based coaching, motivation, and management methodologies.
  • Recognized for increasing sales revenue by 15% in the first 60 days.


This applicant incorporated keywords from the job description naturally. He has included numbers and powerful action verbs to highlight his skills and achievements.


Area Sales Manager

Kaplan Education 2014 – 2016

San Francisco, CA


  • Analyzed sales statistics to define sales targets.
  • Resolved customer issues and ensured client satisfaction.
  • Recruited high-performing sales staff.


This applicant has cut and pasted the job description into their experience entry without any modifications. He’s won’t fool the ATS software robots, and Diane will never see his resume. 


Pro Tip: Want more advice on powerful action verbs for a perfect sales manager resume?  See our guide: “+80 Examples of Resume Action Words for Every Profession


Do you want to move into your first sales manager role? 


The same rules apply.


Tailor your experience section to the job description on your professional sales manager resume. Show Diane that you have the skills and experience to move into a sales management position. 


Let’s recap by looking at the sales manager job description again:




  • Analyze sales statistics to define sales potential.
  • Ensure customer satisfaction and resolve customer issues.
  • Manage day-to-day performance of sales team.
  • Motivate, train, and coach sales staff while applying feedback.
  • Build consistent lead generation with the marketing team.
  • Monitor performance metrics of sales team and report data.


Here’s an example of a tailored sales representative experience entry on a retail sales manager resume:



Sales Representative

IKEA 2015 – 2017

Cleveland, OH


  • Introduced gamification techniques to the team to motivate and build rapport.
  • Settled customer complaints without needing to involve a manager.
  • Assisted in the training of new sales associates adapting feedback and adhering to company policies.
  • Voted Salesperson of the Year in 2016.
  • Led sales team to exceed sales targets by 15% each year.


This applicant has tailored her experience to the job description demonstrating that she has the necessary skills to move into a sales management position.


She has made her achievements stand out with numbers and action verbs, too.


For more tips on highlighting your achievements, check out our handy guide: “How to Put Achievements on a Resume - Complete Guide (+30 Examples)



Is Your Education Section Underperforming? It Might Be


Your skills are much more important than your education, right?


Not exactly. Your education is another area that will help you stand out from the other applicants, so why not make it look great?


Where should you put your education on your professional sales manager resume?


If you’re applying for a sales manager position, then chances are you aren’t a recent graduate. In this case, position your education below your experience section.


List your highest degree first. Follow that with your other qualifications in reverse-chronological order.


What information should you include in your education section?


  • The type of degree
  • Your major/minor
  • The name of the school
  • The location of the school
  • The year you graduated


Should you include your GPA on your sales manager resume?


If you are a recent graduate, you can. This is optional. The closer to a perfect 4.0 the better. A 3.0 GPA won’t impress anyone. If you already have professional work experience, you can leave it out.



2011 BS in Business Administration

Tepper School of Business at Carnegie Mellon University, Pittsburgh, PA


Are you applying for an entry-level sales manager training program position? Lead with your education before your experience to prove you’ve got the necessary training.


Pro Tip: Have you recently completed additional training that could impress a recruiter? If so, consider putting your education section before your experience.


Want more advice for including education on your best sales manager resume?  Click here: “How to Put Your Education on a Resume [Tips & Examples]



How to Put Skills on a Sales Manager’s Resume


Rolling out the same sales campaign as every other company won’t make your product stand out.


The same applies to skills on your resume.


Which skills should you include on a perfect sales manager resume?


Hiring managers are looking for a combination of your hard skills and soft skills from the fast-paced world of sales.


Study the sales manager job description and include your corresponding skills.  This will help you overthrow the ATS software, and it will catch the eye of the hiring manager.


What are some typical key skills for a sales manager resume?


You can find many of them in the job description. However, here are the most common skills:




  • Your team needs to get results. You need to be able to lead them to victory with motivation and conflict resolution.




  • You can’t do everything yourself. Even Mark Zuckerberg knows the importance of delegation.


Vision / Analysis


  • You need to look forward and analyze sales numbers to find cost-saving opportunities and areas for improvement.


Technical skills


  • You need to be adept at using the technology of your trade. Are you a master of Salesforce? Put that in your skills section.




  • You have to be able to convey goals and receive feedback.


Customer Service


  • The ability to deal with an unhappy customer or entertain a high-profile client is crucial.




  • The technical skills involved in tracking and reporting data are important.


Pro Tip: Need more skills ideas? Have a look at other sales manager job descriptions online. Or put your feet up with a cup of coffee and make a list of the key skills you require of your team. You’ll end up with a great list of your skills.


Okay. You’ve got your key skills in mind. Now how do you word them on your resume for a sales manager position so they dazzle?


Draw attention to your skills with action verbs. Don’t forget to tailor them to the job description.


Here are some sample skills to include on a resume for a sales manager:


Sales Manager Resume Skills

Proficient with Salesforce.

Use Salesforce.

Mentor and motivate teams to beat sales targets.

I am a great team leader.

Skilled strategic planner.

Plan strategies.


Want more tips and advice? Check out our guide: “+30 Best Examples of What Skills to Put on a Resume (Proven Tips)



How to Add Other Sections for an Effective Resume


Competition in sales is fierce, and you’re driven to snatch attention.  You can do the same on your resume by adding an awards section.


Or, depending on what you sell, you might want to show off the training courses you’ve completed in your career on your territory sales manager resume.


If this is the case, add a relevant section to your professional sales manager resume.


Pro Tip: Is it unprofessional to include your hobbies on a resume? No. This trend is coming back around, so it’s something to consider as a way to set yourself apart from the competition and show your cultural fit.




Keep your wording short and snappy.


Here’s an example of wording to showcase the award you’re so proud of:



Top Salesperson of the Year at The Gap in 2015.


In 2015, I won an award for being Top Salesperson of the Year at The Gap.


The hobbies section is controversial.


It’s a bit of a relic of the nineties — a time when you had to prove you’re an actual human being.


And what better way to do this than by menting your love of books, travel, and socializing with friends, right?




Add a hobbies section to your sales manager resume only if it shows you’re a perfect cultural fit.


Avoid generic hobbies — pretty much anyone who’s still breathing likes movies.

At the same time, don’t try to present yourself as the Maverick sales manager who plays dice with death by base-jumping from Tokyo skyscrapers.


You can figure out what hobbies to put on a sales manager resume by researching the company website and social media channels.


All you want to do is to show you get what the employer is about.


So, if you find out that the company has regular basketball games on Tuesday and you play ball, too — you might want to mention that:



Pick-up basketball, Fantasy football


Books, movies, wine


If you are writing your resume for a sales manager job, you might want to show that your resume leadership skills transfer. Plus, it makes sense to show you can be just one of the guys and gals.


Need more advice on adding extra sections? Want more examples of hobby choices to add to your assistant sales manager resume? Check out our guide: “+20 Best Examples of Hobbies & Interests to Put on a Resume (5 Tips)



Here’s the Most Common Myth About Cover Letters


Congratulations. The recruiter is reaching for your regional sales manager resume right now.


She is also looking at a stack of other resumes that are spilling off her desk. Make sure yours lands in her hand with a cover letter attached.


Come on, is a cover letter really necessary?


Some people think the cover letter is dead. Well, it is most certainly not. It’s alive and well! Just like Jon Snow.


Half of all recruiters toss out applications without cover letters.  Include one, and you will greatly increase your chances of landing that regional sales manager position.


Pro Tip: Tailor your cover letter to the job offer too. Someone worked hard to craft that job description. It explains who the company is searching for, so tell them how you meet their needs in your sales manager resume cover letter.


Is there a gap in your job history? Are you dying to transition from a sales assistant to a sales manager? Are you desperate to shift sales industries? A great cover letter is the place to explain your story.


Plus, a great cover letter that match your resume will give you an advantage over other candidates. You can write your cover letter in our resume builder here. Here's what it may look like:


See more templates and create your resume and cover letter here. 


Want more help writing your sales manager cover letter? Check out our guide: How To Write the Perfect Cover Letter



Key Takeaway


You can sell a steaming mug of hot chocolate in the baking desert, and you can motivate your team even before they’ve had their coffee. And now you can write a professional sales manager resume that will get you that dream job. Here's how:


  • Tailor your resume to the sales manager job description.
  • Sell your best achievements, don't just list your past duties.
  • At the top of your sales manager resume, include a resume objective or summary.
  • After you submit your application, don't forget to follow up!


Do you still want more advice and expert tips for your best sales manager resume? Have you got more questions about the right skills to include? Tell us in the comments section. We’re always happy to hear from you, and we’re here to help!

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Jenny Blake
Jenny is a freelance writer, editor, and trainer. She loves languages, coffee, and helping people any way she can. She lives in Warsaw with her moody cat, Loladzika.