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Retail Manager Resume Examples (with Skills & Objectives)

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Our customers have been hired by:

You hold sales forecasts in one hand and employee recognition in the other. The thing is, recruiters don’t know your approach. You must catch their eye with a great retail manager resume that makes you stand out like perfect product placement.

Read a professional retail manager resume example you can adjust and make yours. Learn an easy formula for writing a resume for retail manager jobs that will land you 10x more interviews than any other resume from the past.

Want to save time and have your resume ready in 5 minutes? Try our resume builder. It’s fast and easy to use. Plus, you’ll get ready-made content to add with one click. See 20+ resume templates and create your resume here.

Sample resume made with our builder—See more resume samples here.

Sample Retail Manager Resume to Get You Inspired (Text Version)

Crystal T. Lopez

Retail Manager

Phone: +1-317-573-6615




Sales-oriented retail manager with 2,5+ years of experience. In previous roles exceeded sales forecasts by 10% every quarter and achieved a 20% increase in customer satisfaction. Eager to develop and inspire Finq’s retail team to exceed customer satisfaction levels and sales goals.



Retail Manager

Stokk Wines

  • Tracked and analyzed sales and customer trends in order to maximize sales and revenue while minimizing expenses in all 3 locations.
  • Grew sales by 25% through implementing an endless aisle.
  • Introduced mobile payments and mobile shopping that increased sales by 30%.
  • Prepared daily work schedules for and assigned tasks to 30+ employees, scheduled deliveries, and enforced company policy.
  • Implemented system of mystery shoppers whose feedback lead to a 20% increase in satisfaction among both customers and employees.

Key Achievement:

  • Exceeded sales targets by 97% in 2017.
  • Introduced green retailing strategies which lead to Stokk Wines winning the Drinks Business Green Award in 2017.


Assistant Retail Manager


  • Handled the majority of customer complaints using new BDPs which increased customer satisfaction by 5% monthly.
  • Applied retail KPI knowledge to make strategic commercial decisions that lead to exceeding sales targets by 10% a quarter.
  • Reviewed store P&L with Store and District Manager to reduce costs in several areas.
  • Monitored sales transactions and ensured sales procedures were followed properly.
  • Managed retail staff recruitment and onboarding leading to a 15% decrease in wait time for new employee hiring.

Key Achievements:

  • Exceeded sales targets by 30% in Q4 2016.
  • Renegotiated and implemented sales deals that brought extra $50K in Q3 2016.



Syracuse University, Syracuse, NY

B.Sc., Retail Management

Key Skills

  • Decision making
  • Operations management
  • Negotiation and communication
  • Interpersonal skills
  • POS systems
  • MS Office


  • Retail Industry Leaders Association (RILA)—Member


  • Retail Management Certificate
  • Certified Manager Certification


  • Green retailing
  • New technology
  • Psychology


  • Spanish (Conversational)

On to the showroom!


Structure Your Retail Manager Resume Template Properly

Things won’t sell if you just fling them all into a heap in the middle of the floor. Visual arrangement is key.

This means formatting your retail manager resume correctly before you start adding on those perfect additional accessories.

Here’s how to format a retail resume template:

Now that you know how to format your resume, here’s a short outline of what your resume should contain:

  • Header: add the relevant contact information.
  • Resume Summary: a short intro that explains why you’re the perfect candidate for the role.
  • Work experience: a break down of your professional career history and achievements.
  • Education: a very brief description of your academic background.
  • Skills: a list of your most prominent and relevant retail and managerial skills.
  • Extra sections: add a little bang to your buck by adding relevant awards, certifications, foreign language knowledge, etc.

Read more about resume formatting: Professional Resume Format That Gets Jobs

A good writer always leaves the beginning for last unless they want to suffer from writer’s block and sleepless nights. 

The same goes for a good resume. Start with what you know—your career experience, education, and skills. Go back to the top when you’re done to write an intro that encompasses your resume in a nutshell.

So roll up those sleeves and let’s get started.


Start with a Retail Manager Resume Work Experience Section

According to the BLS, retail management employment shows no signs of stopping any time soon. At the same time, employment in retail sales is predicted to drop.

What does that mean?

A growing number of managers supervising a dwindling workforce means you have to be the best to get the job.

So how do you convince hiring managers that you’re top of the line?

Here’s the best way to create a retail manager resume description of your career experience:

  • Opt for the reverse-chronological resume layout. Start with your most recent position and work your way backwards.
  • Include your job title, the company’s name and location, and the dates you worked there.
  • Add your retail manager responsibilities in bullet points. Use up to 6 for your current role and fewer as you go back in time.
  • Always tailor your resume to the requirements of the job ad.
  • Add quantifiable, noticeable achievements that immediately show hiring managers that you’re the retail sales manager they need.
  • Give your resume more impact by using the PAR (Problem-Action-Result) formula in the description of your managerial and retail responsibilities.
  • Use action words at the beginning to show recruiters you mean business.

But that’s enough talk. Let’s see these guidelines on display.

Here is a retail manager resume sample of the employment history section:

Retail Manager Resume Sample: Work Experience


Retail Manager

March 2016-February 2018

Florel, Indianapolis, IN

Key Qualifications & Responsibilities

  • Exceeded annual sales forecast by $100K for two years in a row.
  • Researched and implemented a product processing system that accelerated merchandising by an average of 2 days.
  • Raised employee retention to 95% through implementation of benefits, awards, and employee development.

Key Achievements

  • Became the first retail manager in company history to capture a customer return rate above 60% (71%) through the introduction of new customer service practices.
  • Retail Manager of the Quarter (regional award) for three consecutive quarters (2017).

Retail Manager

March 2016-February 2018

Florel, Indianapolis, IN

Key Responsibilities

  • Ensured employee satisfaction.
  • Strove to have customer service top quality.
  • Drove process improvements through innovation.
  • Exceeded sales forecasts.

The right example clearly demonstrates that this candidate knows the ins and outs of retail and can navigate them more smoothly than that card being swiped at the register just now.

The wrong example is a little like that retail associate who stands in the middle of the floor, but won’t actually approach customers—“I’m here, but not really.”

Keep in mind, both these examples come from the same candidate! See what a difference specific examples and quantifiable achievements make?

But let’s say this is the first managerial position you’re applying for. What then?

Check out these resume examples for retail managers without managerial experience:

Retail Assistant Manager Resume Examples (No Experience)


Sales Associate

May 2016-June 2019

Florel, Indianapolis, IN

Key Qualifications & Responsibilities

  • Maintaining up-to-date knowledge of current products, sales, special deals, and policies (exchanges, refunds, returns).
  • Introduced a new way of approaching customers and inquiring about their purchasing history that led to a rise in customer satisfaction by 15%.
  • Drove rise in sales and customer traffic through new concepts in merchandise display.

Key Achievements

  • Implemented marketing strategies that resulted in increased sales by 23%.
  • Named Employee of the Month 5 times.

Sales Associate

May 2016-June 2019

Florel, Indianapolis, IN


  • Kept up-to-date with current product line.
  • Interacted with customers in a positive and professional way.
  • Kept store in order and clean.

You don’t need the word “retail” in your experience to show that you have what it takes to be a retail manager. The right example shows that the right responsibilities and numbered achievements are more effective than any store window in grabbing attention.

The wrong example basically says “yeah, so I can sell stuff.” Not very convincing, is it?

Creating a resume with our builder is incredibly simple. Follow our step-by-step guide and use content from Certified Professional Resume Writers to have a resume ready in minutes.

When you’re done, our easy resume builder will score your resume and our resume checker will tell you exactly how to make it better.

Read more about describing your work experience: How to List Job Responsibilities on Your Resume


Enter Your Education (It’s Not That Straightforward!)

The right degree definitely opens doors when you look at any retail manager job description. But don’t list your entire education.

Include your most relevant degree and let your experience do the rest of the talking, especially when you have enough experience to sing choruses.

Here’s the way to do that:

Retail Manager Resume Education Sample


Bachelors of Science in Marketing

Florida State University, Tallahassee, FL

Completion: 2012

Taking into consideration that your management experience will almost always trump your education, keep this section short and sweet like a 12-hour flash sale.

 Educate yourself more on listing your education: How to Write Your Resume Education Section


List Retail Manager Skills Relevant to the Role and Sector

Product rollouts, employee management, customer service, sales— for retail managers, this skill list goes on and on like the line outside the door right before Black Friday.

Listing all the skills you have, whether relevant or not, will have hiring managers dropping your resume in a flash and continue their candidate shopping elsewhere.

So how do you hand pick the key skills that make your resume a bestseller?

Follow these tips:

  • Let the job ad give you useful hints as to what they’re looking for through resume keywords.
  • Think about what relevant skills you’ve acquired over time. Look at your education and experience sections for extra inspiration.
  • Write down all your retail manager skills on a master list.
  • Pinpoint the skills on your master list that match those required in the job ad.
  • Make a list of the 5-10 most relevant professional skills in your retail manager skills resume section.
  • Always remember to include both hard skills and soft skills on your resume. They’re equally important!
  • Take another look at your experience section. Does it prove the skills you just listed? Make sure these two sections compliment each other and work together to prove you’re not dead stock.

Here are some great retail manager skills to help you compile your list:

20+ Most Common Retail Manager Resume Skills

Now that you’re well stocked in retail skills, let’s take a look at some that you might want to list on your resume for a particular role.

Sample Retail Assistant Manager Resume Skills Section

  • Leadership Skills
  • Communication Skills
  • Sales Analysis
  • POS systems
  • Visual Merchandising
  • Decision Making Skills
  • Excellent Customer Service

Remember to use the requirements from the job ad as a guide for which key skills the employer is looking for.

: Try to be one step ahead and think of what your prospect retail company needs now and in the foreseeable future in terms of skills. With the constant rise of brick and click retail, leave a couple of bullet points for technical skills specific to e-commerce even if they’re not needed right now.

Insights from 11 million resumes crafted with our builder show that:

  • On average, the typical resume for a Retail Manager includes 19.3 skills.
  • Skills such as staff management, business administration, sales analysis, and employee scheduling are top choices for Retail Managers.
  • The average resume length for Retail Managers is 2.9 pages.

Read more about adding skills to resumes: Key, Professional Job Skills to Add to a Resume


Show Don’t Tell: Add “Extra” Sections to Your Retail Manager Resume

There’s growing competition among store managers and the retail salesforce is growing smaller, so employers are looking for proof that you can not only sell your way out of a paper bag, but that you also know how to manage employees, the largest source of controllable costs in the retail sector.

Sometimes, your education and experience aren’t enough to make you stand out in the hundreds of other retail sales manager resumes recruiters get. A well thought out additional resume section will let recruiters know that they’ve just found the perfect manager and say “I’ll take it!”

Retail Manager Resume Examples: Extra Sections

  1. Resume Licenses & Certifications

Retail management certificates show prospective employers that you’re not just a good candidate, you’re an anchor. Here are a few that will really stand out:

  1. Second Language on a Resume

In an increasingly global market, the knowledge of a foreign language is more valuable than you may think. Whether it’s handling a customer complaint, negotiating with suppliers, or simply talking to employees, knowledge of a foreign language is definitely an asset.

  1. Interests on a Resume

No one cares about what you’re interested in, right? Wrong. Your interest in e-commerce or passion for green retailing might be the very thing that puts you one step above other candidates applying for the same position.

  1. Memberships in Trade Organizations

Demonstrating membership in a retail association shows the hiring manager that you take your career seriously. Here are a few examples:

  • Council of State Retail Associations (CSRA)
  • State Retail Associations
  • Retail Industry Leaders Association (RILA)

For more possibilities when it comes to additional parts of a resume, see this guide: What to Include in a Resume


Compile the Best Bits Into a Retail Manager Resume Objective or Summary

Let’s go back to the top of your resume. 

You might have the best quality merchandise and unbeatable prices, but without the proper visual merchandising, you might as well be trying to sell sand in the Sahara.

Your resume heading statement is the visual merchandiser of your resume, tempting the hiring manager to take a look and to find exactly what they’re looking for.

A resume heading statement comes in two versions: the resume summary and the resume objective.

Take a gander at what you’ve written in your retail manager resume so far. Find two to three impressive, key points that will wow the recruiter with your knowledge and skill set.

Now, if you find that you have skills and experience in bulk, opt for the resume summary.

The resume summary statement gives a brief, but impressive account of your key accomplishments and experience. This is the go to for those retail managers with experience in the field.

Take a look at these two retail manager resume summary examples:

Sample Retail Manager Resume Summary


Enthusiastic and professional retail manager with over 4 years’ experience in big box store management. Consistently exceeded annual sales forecasts by 10-15% every year. Named “#1 store in the district” four years in a row based both on sales growth as well as employee satisfaction.


Experienced retail manager. Regionally recognized manager, winner of several awards for sales and service. Looking for change and new challenges in the retail sector. 

The right example puts the best cards on the table right away. Through the use of tailored concrete examples and numbers, this candidate demonstrates both sales experience and people management knowhow in just three sentences!

The wrong example is vague and the hiring manager isn’t going to waste time trying to figure out what it all means. Deleted.

But what if you’re changing careers or taking the next step up on the career ladder?

Use the resume objective.

The resume objective statement focuses more on your skills and why you would be a great fit for the role. This is perfect when your experience is a little thin, but your skills prove that you can do the job.

Let’s look at two retail manager resume objective examples:

Sample Retail Manager Resume Objective


Effective, energetic, and friendly assistant sales manager looking to leverage 85% customer service satisfaction and 90% employee satisfaction ratings in a managerial position in high speed retail.


Assistant Sales Manager looking to find new challenges outside the sales sector. Skilled in customer service and working with others.

As you can see, the same rules apply here as in the resume summary—tailor your objective to the needs of the employer and impress through numbers.

Still not sold on how to start your resume with impact? Learn more here:How to Start a Resume with Tips and Examples


Write a Great Retail Manager Cover Letter

You don’t have to write a cover letter. Especially if the job ad doesn’t specifically ask for one. Even more so if you want your resume to be put on layaway. Forever.

Think of it like a prestige pricing strategy—if a hiring manager sees both a carefully crafted resume and a cover letter, they’re going to know that they’ve got a good, professional candidate on their hands.

Writing a cover letter doesn’t need to be an ordeal and in a few minutes you can write one that will win the recruiter over.

How to write a retail manager cover letter:

That’s it!

Read up on what your cover letter should say to make sure yours is a definite buy.

Plus, a great cover letter that matches your resume will give you an advantage over other candidates. You can write it in our cover letter builder here. Here's what it may look like:

See more cover letter templates and start writing.

Learn more on how to quickly write a compelling cover letter: Cover Letter Writing

Recap—Retail Manager Resume in a Nutshell

Let’s boil everything down to the essentials— 

Here’s how to write a retail manager resume step by step:

  • Format your retail manager resume template with a professional font, correct line and margin spacing, and plenty of white space.
  • Push writing your resume objective or summary to the end.
  • Demonstrate your relevant work experience through action verbs, bullet points, and numbers.
  • List your education correctly.
  • List your key retail skills and make sure they’re echoed in your work experience section.
  • Include relevant additional sections that will add that perfect finishing touch to your resume.
  • Make sure to include a great cover letter if you want that retail interview!

Thanks for reading! We’d love to you hear from you:

  • What are the biggest challenges of writing a retail manager resume?
  • What part do you struggle with the most?
  • Do you find it difficult to strike the perfect balance between listing sales and people management skills?

Let us know down in the comments below!

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Oliwia Wolkowicz
Oliwia is a writer and career expert with a solid background in consulting. At Zety, she writes dedicated, advice-driven guides to help readers create great resumes and cover letters to land the job of their dreams.

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