Professional creative director with 8+ years of experience, skilled in relationship-building and team concept development. Seeking position with Strong 57 Agency. At InnerVista, created in-house graphic design department, saving clients $450K per year and growing client base by 27% in 14 months. Landed accounts with Comcast, Amazon, and Ford Motor Company worth a combined $5.3M annually.
Dec 2013–March 2019
Served as creative director for busy agency with $8.2M a year in annual revenue and 110 employees.
Raised revenue 40% in 14 months through winning and building unbreakable relationships with 15 new key clients.
Landed Comcast account and led their complete rebranding, presiding over a period of 15% revenue growth per year.
Saved clients a total of $450,000 per year by growing client base by 27% in 14 months. Used a combination of high-end product, winning awards, and press releases.
Led the team to win the Clio in 2017 for our Pedigree Coffee ad for Amazon.
Rampant Chicken Group
Sept 2010–Nov 2013
Doubled revenue in 18 months by restructuring the teams for more team-directed work.
Managed all aspects of campaign design, including innovation, development, and implementation. Used Agile workflow to cut process waste by 45%.
2006–2010 Syracuse University
Bachelor of Science in Marketing
For Senior Project, developed a marketing plan for a new business to sell Scrub Master sponge developed by MIT student researchers. Product hit $1M in revenue in 1 year.
Selected to fill student teacher position in creative management. Taught 12 credits of 200-level management classes to 72 students.
Tom Gerencer is a career expert who has published over 200 in-depth articles on Zety. Since 2016, he has been sharing advice on all things recruitment from writing winning resumes and cover letters to getting a promotion.