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You drive teams to quota-busting performance and bring down ever-higher revenue. Show upper management your playbook has the right moves to help the company exceed its goals.
Your sales manager cover letter has to work like Joe Girard. Why? Because your resume—while great—can’t show that winning personality of yours. To get upper management to read your application, your cover letter has to prove you know their needs, you care about them, and you can help.
Sound like a tall order? You’ve got this. Sales is in your blood. I’ll help you convert your native sales manager skills to cover letter form.
This guide will show you a sales manager cover letter sample and the best tips on how to write a cover letter for sales manager jobs step-by-step.
Want to write your cover letter fast? Use our cover letter builder. Choose from 20+ professional cover letter templates that match your resume. See actionable examples and get expert tips along the way.
Sample cover letter for a resume—See more cover letter examples and create your cover letter here.
Clara Scofield
Sales Manager
2075 Elliott Street
Kansas City, MO 64101
816-401-1892
clarazscofield@gmail.com
linkedin.com/in/clarazscofield
4/8/20
Oscar Harris
General Manager
Canton & Litman
907 Better Street
Kansas City, MO 66101
Dear Mr. Harris,
Let me tell you why I’m so excited to apply for the sales manager position at Canton & Litman. When my supervisor at Poulin International challenged me to raise revenue by 10% in my first 60 days, I didn’t think we’d make it. In the midst of a down market and with supply-chain issues, I thought staying level would be hard enough. However, through a mix of behavior-based coaching and other tools, I drove my team of 18 to grow revenue by 15% in 50 days. From there, we went on to set new sales records in at least 3 quarters per year for the next 5 years.
Your ad states that you’re looking for a sales manager with 5 years of experience and skills in building teams, driving marketing campaigns, and creating sales strategies for new products. In my 5 years as sales manager at Poulin International, I developed our entire multinational sales team from the ground up. I also conducted marketing campaigns with budgets of over $1M, and developed strategies to bring 15 new products to market in the Consumer Packaged Goods industry.
Canton & Litman is well-known as a leader in the CPG field. I believe working in the sales manager role there would give me the resources to extend my previous successes. Could we set up a meeting next week to discuss how my skills in financial forecasting, database management, and leadership can help grow your revenue by 20% per year over the coming decade?
Best regards,
Clara Scofield
816-401-1892
clarazscofield@gmail.com
That’s a Carnegie-level sales manager cover letter sample.
But—you’ll need a great resume too. See our guide: Sales Manager Resume Sample
Looking for a different sales or marketing job? See these guides:
Here’s how to write a cover letter for a sales manager job application:
Read more: Cover Letter Structure
Read more: How and to Whom Should I Address a Cover Letter?
Read more: How to Start a Cover Letter
Should you skip the cover letter? See our guide: Are Cover Letters Still Necessary?
There are 405,700 sales manager jobs, according to the U.S. Bureau of Labor Statistics. To target the best ones, customize your sales manager cover letter like a pitch from Erica Feidner.
Read more: The Best Cover Letter Closings
Read more: Cover Letter Title: How to Name Your File?
And that's how you write a killer cover letter!
When making a resume in our builder, drag & drop bullet points, skills, and auto-fill the boring stuff. Spell check? Check. Start building a professional resume template here for free.
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Questions? Concerns? We’re here for you. If you’re still unsure how to write an Ogilvy-level cover letter for sales manager jobs, drop me a line in the comments.
You can get a beautiful resume in a few minutes without too much tinkering in an editor! See our list of the best and also free resume templates for Word that you can customize.
How many years should you go back on a resume? Is it a good idea to list those back-in-the-day jobs? What to add if you're a junior? Read on to get the answer.
Whether it’s naming a resume file or cover letter, using dashes or underlines, or capitalization questions, this guide has the answers on how to save resumes and cover letters.