Marketing Assistant Resume Examples for 2025

Funnels, channels, conversion rates, social media, SEO. It’s a lot to take in. And let’s be honest. Often a marketing “assistant” is everything but that. A marketing “please come help me do a little bit of everything” sounds more like the truth.

The best part of today is that we’ll show you how to convert that perfectly onto your marketing assistant resume.

This guide will show you:

• A marketing assistant resume example better than 9 out of 10 other resumes.
• How to write a marketing assistant resume that will land you more interviews.
• Tips and examples of how to put skills and achievements on a marketing assistant resume.
• How to describe your experience on a resume for a marketing assistant to get any job you want.

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Got a different target audience in mind? See here:

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• Entry-Level Resume Examples
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Marketing Assistant Resume Template

Let’s show you how to write a perfect marketing assistant resume:

1. Use the Right Marketing Assistant Resume Format

Marketing assistants help out in the marketing department of the company. Typically, they’re tasked with smaller tasks, like assisting in creating copy, social media promotion, or communicating with brands. A successful marketing assistant resume will show all of that and way, way more.

But if you really want to be seen as someone who can assist them in many ways, you need to put a physical mile between your application and the rest.

Starting with the basics is always the best.

This is how to structure a resume for a marketing assistant: 

• In the resume header, include your contact information, i.e. your email address, full name, and phone number.
• Want to make it easier for them to access you online? Shove your social media links in there, too, but control your profiles first.
• When it comes to resume formatting, stick with a good-looking resume font, and make sure your resume sections are easily distinguishable.
• The reverse-chronological layout maximizes your strengths and will most likely convert into an interview invitation.

Read more: 14+ Incredible Resume Templates to Download in 2023

2. Start Your Resume with a Marketing Assistant Resume Profile

Can’t think of a convincing slogan to kick off your personal marketing campaign?

Because that’s essentially all a resume profile really is—a quick elevator pitch at the top of the page, summarizing your career’s most important moments, and giving them the value proposition of their lives.

Been an assistant in the marketing department for some time? Great, a resume summary will allow you to elaborate on the most impact-bearing highs of your career. Sprinkle some of your strongest skills and use positive adjectives and power words to really underscore your five-star record.

However, entry-level marketers will benefit more from the other path. A resume objective focuses on transferable skills from other jobs while emphasizing your ambition and readiness to learn and prosper

Read more: All You Need to Know about Starting a Resume

3. Mention Past Work Experience on Your Marketing Assistant Resume

Marketing is a very lucrative field, with some marketers earning six figures despite not having a degree.

Companies outline more or less what they’re looking for in the job postings themselves, so be sure to analyze your target audience before hitting “send.”

Here’s the rest of what you need to know about writing a work experience section:

• Following reverse chronology, list past jobs starting with the most recent one and going back from there. Provide company names, the job title you had, and years of employment.
• In bullet points, describe your tasks, achievements, and how you put your marketing skills to use.
• One thing recruiters hate is boring applications. To make yours thrilling, use numbers and steer clear of irrelevant experience.

Read more: How to Properly Describe Job Duties and Responsibilities: 7+ Essential Tips

4. Get the Most Out of Your Education Section

A marketing assistant usually doesn’t have the time to accumulate extensive experience. This makes the education section an absolute must, no doubt about it.

• List the name of the school you attended and your highest obtained degree. That means no high school on your resume unless you’re still finishing university or college. In that case, if high school is your highest degree, list that plus the projected date of your university graduation.
• Relevant coursework,extracurricular activities, and student club memberships are all fantastic ways to prove you’re a marketing ace who goes above and beyond.
• A GPA placed on your resume can work as well, provided it’s high enough to bother looking at.

Read more: Entry-Level Marketing Resume Sample and Job-Landing Tips

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5. Prove Your Marketing Skillset

It’s time to put your market research skills to the test again. The skills section is your prime real estate meant to lure in buyers—the recruiters.

The company will have a need for individuals with a specific skill set. By studying the job ad, you can definitely extract the skills from the descriptions and wording used. This will make it easier to compare against your own soft, hard, and technical skills.

Once you’ve figured out what they really want, prove you’re not just some wannabe marketing assistant, and list 8 to 10 of those highest-volume skills.

And in case you’re a typical marketer, and your creative juices don’t flow until the third cup of coffee, we’ve done some of the heavy lifting for you:

Sample Skills for Any Marketing Assistant

• Communication Skills
• Creative Thinking
• Digital Marketing
• Market Research
• Brand Development
• Creating Newsletters
• Content Creation
• Adobe Creative Suite
• Knowledge of Consumer Behavior
• B2B/B2C Marketing
• E-mail Blasts
• Social Media Channels
• Storytelling
• Flexibility
• Presentation Skills
• Reporting & Record-keeping
• Writing Press Releases
• Time Management Skills
• Customer Service Skills SEO/SEM
• Google Marketing Tools
• Social Media Paid Marketing
• WordPress
• Creative Skills
• Writing Skills
• Organizational Skills
• Administrative Skills

Pro Tip: Just because the word “assistant” is in the job title doesn’t mean you shouldn’t show initiative. Remaining on top of current marketing trends is a surefire way of proving your value to recruiters.

6. Elevate Your Game by Adding Extra Sections

Remember that rising demand we mentioned before? Yeah, the other dozens or hundreds of applicants do, too.

Bad news—they thought outside the box, and their resumes prove extra value through additional resume sections.

Here are some ideas for sections you should consider adding to your resume as a marketing assistant:

• Volunteer work
• Personal or passion projects
• Special awards or marketing achievements
• Marketing conferences or industry events attended
• Certifications in marketing
• Classes, mentorships, or workshops
• A personal brand-building blog
• Freelance work
• Language skills

Read more: Top Things to Avoid When Writing a Resume

7. Attach a Cover Letter to Your Marketing Assistant Resume

Are cover letters a requirement anymore?

Truth be told, you can expect it to show up among the list of required application enclosures.

Lots of recruiters yell out, “You shall not pass!” to applicants who don’t include a cover letter.

Best get to writing one then:

• Before sitting down to write your cover letter, make sure you are familiar with what the cover letter should look like.
• Your contact information should be included in the heading of the cover letter, matching the one on your resume.
• Begin the cover letter with an interesting statement and discuss your strengths straight away.
• Make a strong case for yourself and demonstrate your KPIs and ways you can assist the company in improving its marketing campaigns.
• End the cover letter with a bold, actionable promise.

Pro Tip: Add an eye-catching P.S. statement at the end. These are bound to leave a strong, lasting impression on any recruiter.

Plus, a great cover letter that matches your resume will give you an advantage over other candidates. You can write it in our cover letter builder here. Here's what it may look like:

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See more cover letter templates and start writing.

Are you stuck writing about your skills on the marketing assistant resume? Maybe you’ve hit the nail on the head with the resume but are struggling with the cover letter? Talk to me in the comment section below!

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This article has been reviewed by our editorial team to make sure it follows Zety's editorial guidelines. We’re committed to sharing our expertise and giving you trustworthy career advice tailored to your needs. High-quality content is what brings over 40 million readers to our site every year. But we don't stop there. Our team conducts original research to understand the job market better, and we pride ourselves on being quoted by top universities and prime media outlets from around the world.

Sources

• https://www2.deloitte.com/content/dam/insights/articles/us175825_gmt2023/pdf/2023_GMT_UK_Data.pdf
• https://www.husson.edu/online/blog/2022/02/highest-paying-marketing-jobs