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Skills and experience aren’t the only factors recruiters consider in a candidate.

It is an inconvenient truth, but how you present these achievements matters more than you may think.

For that reason, the sales director resume you’re pitching to get a great job needs to feature appropriate thought and direction.

This guide will show you:

  • An example sales director resume better than 9 out of 10 other resumes.
  • Easy techniques for writing a sales director resume that will land you more interviews.
  • Practical tips and examples of how to put skills and achievements on a sales director resume.
  • How to describe experience on a resume for a sales director to get any job you want.

Want to save time and have your resume ready in 5 minutes? Try our resume builder. It’s fast and easy to use. Plus, you’ll get ready-made content to add with one click. See 20+ resume templates and create your resume here.

Create your resume now

Sample resume made with our builder—See more resume examples here.

See these related articles for salespeople and directors as well:

Sales Director Resume Example

Evangelina Martinez

Sales Director

206-984-5197

linkedin.com/in/evamartinez

e.martinez@email.com

Summary

Strategic and results-driven sales director with over 12 years of experience driving sales growth and building high-performing teams. Eager to help HyperCare Studios boost its revenue by leveraging strong knowledge of account-based marketing. Implemented a directional shift at Aviva to prioritize account-based marketing, skyrocketing sales revenue by 41% and increasing targeted client retention by 26% year-on-year.

Work Experience

Sales Director

Aviva Country Club Heights, Woburn, MA

January 2013–February 2022

Key Qualifications & Responsibilities

  • Developed and executed a shift toward account-based marketing strategies, resulting in a 41% increase in revenue.
  • Built and managed a high-performing sales team of 13 individuals, providing mentorship, coaching, and organizing outings to industry events.
  • Established partnerships with key customers, expanding regional market presence by 13%.
  • Secured a deal with the Northeastern Chamber of Commerce to become the sole host of local industry events, propelling the company into the Fortune 1000 list.

Key Achievement:

  • Focused on account-based marketing, increasing targeted client retention by 26% year-on-year.

Senior Sales Manager

UNFI, Chesterfield, NH

May 2010–December 2012

Key Qualifications & Responsibilities

  • Managed a territory that consistently exceeded sales targets by an average of 8%.
  • Developed and maintained strong relationships with key customers.
  • Reestablished connections with current clients, creating a thriving source of referrals through external sources.

Education

Bachelor of Science in Business Administration

Fordham University, New York

September 2001–June 2004

Skills

  • Developing and executing sales strategies
  • Team management
  • Securing strategic partnerships
  • Setting targets
  • Leadership & presentation skills
  • Active listening
  • Sales intelligence tools
  • CRM (Salesforce, Zoho)

Certifications

  • Certified Sales Professional (CSP)
  • Strategic Account Management Professional (SAMPro)

Awards

  • To 10 Sellers, American Association of Inside Sales Professionals Leadership Award, 2016

Conferences

  • National Sales Conferences: Attended in 2017–2019
  • Dreamforce: Attended in 2017

Now, let’s show you how to replicate this success with your own perfect sales director resume:

1. Format Your Sales Director Resume Correctly

Sales directors lead the efforts of sales teams to generate as much revenue as possible. They are indispensable in developing and implementing any company’s big-picture sales strategies. The goal of your sales director resume should be to establish yourself as the biggest fish in the pond.

Before we get down to the real business of you showing your industry prowess, we need to take a step back.

Rushing into your resume writing process doesn’t pay off. Being prepared for the task could mean the difference between success and failure.

Here’s a list of resume tips to treat as a checklist before sending it out:

Pro Tip: As a sales director, being proficient in time management skills is vital, so show them you're a natural. How? Keep your resume to one page and cut out the fluff.

2. Pitch Your Best Self with a Sales Director Resume Summary

In the competitive sales world, you only have a few seconds to stand out.

Let’s say you fail to do so when writing a hotel director of sales resume. At best, they’ll refer you to the repo to be a receptionist..

That’s why you need a resume profile, or in your case, the executive summary equivalent of one.

A resume summary delivers your best qualities to the recruiter on a silver platter.

In 3–4 sentences, state:

  • The position you’re applying for,
  • Your years of experience in the role,
  • Most impressive accomplishments, alongside percentage and dollar values.

Throw a resume power word into the mix (reliable or results-driven). They’ll be awestruck!

Read more: How to Write the Perfect Resume Introduction

3. Share Your National Sales Director Resume Job Description

McKinsey identifies 6 essential building blocks for securing the future of any business. You’d be wise to demonstrate that, too.

The work experience section is where they’ll look to see how good you are at hunting new business. Ensure their impression is you’re armed to the teeth and not just brandishing a NERF gun.

List your most recent sales director position, including the company name and job title.

Then, use resume bullet points to highlight your accomplishments and skills. Use numbers and action words to show off your results-driven mentality.

The crucial point is to use between 4 and 6 points for your latest job. Older ones are of less importance, and 3 bullets should suffice.

Pro Tip: When applying for any company, adapt your resume to their unique situation.

4. Sort Out Your Education a Resume for Sales Directors

Should you worry about the resume education section?

It’s easy to explain all the doubt away, claiming that 15+ year industry veterans don’t need it.

But no resume is complete without education.

So, list the following :

Avoid things like a high GPA or relevant coursework. They will detract from the experience or skills sections.

Read more: Director of Operations Resume: Examples and Guide

Making a resume with our builder is incredibly simple. Follow our step-by-step guide, use ready-made content tailored to your job and have a resume ready in minutes.

When you’re done, Zety’s resume builder will score your resume and our resume checker will tell you exactly how to make it better.

5. Show off Tailored Skills on Your Sales Director Resume

The skills list is a must on your resume. First, have a look at this one:

Best Sales Director Skills – List of Examples

  • Sales Intelligence Tools
  • Strategic Planning
  • Lead Generation
  • Negotiation Skills
  • People Skills
  • Active Listening
  • Customer Relations
  • Market Analysis
  • Revenue Growth
  • Sales Management
  • Market Positioning
  • Product Knowledge
  • Market Segmentation
  • Competitive Analysis
  • Sales Forecasting
  • Presentation Skills
  • Management Skills
  • Leadership Skills
  • Mentoring & Coaching
  • Market Trend Awareness
  • Product Launch
  • Performance Evaluation
  • Target Achievement
  • Data Analysis
  • Lead Qualification
  • Account Management

Don't be tempted to make the greenhorn mistake by ignoring the importance of a targeted resume skills section.

Showcase your relevant expertise with these steps:

Pro Tip: Take another look at our sample list—sales intelligence tools are not listed first for no reason.This 2020 LinkedIn report found that many successful sales departments are using them.

6. Add More Sections to Your Sales Director Resume

If you’re going to direct people, they need to know you have at least some charisma.

Giving your sales director resume a unique touch can be your golden ticket.

Show off your versatility with additional resume sections like:

Read more: What Else to Include on a Resume

7. Attach a Cover Letter to Your Sales Director Resume

A solid cover letter can mean the contract is signed, done, dusted, and gets you home by 5.

And all of that before you even set foot in the door.

Here's how to write a cover letter that'll leave a lasting impression:

Read more: What Else to Write in a Cover Letter?

Plus, a great cover letter that matches your resume will give you an advantage over other candidates. You can write it in our cover letter builder here. Here's what it may look like:

See more cover letter templates and start writing.

That’s the stuff!

A sales director resume for the ages!

Thanks for reading. Do you have any extra directorial insight to share? Or maybe you’ve got stories about how your chiseled sales director work experience section landed you a sweet gig? The comments section is always open!

About Zety’s Editorial Process

Our editorial team has reviewed this article to ensure it follows Zety's editorial guidelines. We’re committed to sharing our expertise and giving you trustworthy career advice tailored to your needs. High-quality content is what brings over 40 million readers to our site every year. But we don't stop there. Our team conducts original research to understand the job market better, and we pride ourselves on being quoted by top universities and prime media outlets worldwide.

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Caio Sampaio, CPRW
Caio is an expert in professional development and holds a certification in resume writing. He has accumulated 4+ years of experience in this field. His approach is to merge entertainment concepts with resumes, thus making your application more captivating.
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