Digital Marketing Manager Resume Example & 2025 Guide

Is your career-changing process struggling to generate leads? Maybe your conversion ratio in terms of effort spent/ interviews landed isn’t enough.

Whatever the case may be, our digital marketing manager resume guide will elevate your chances all the way past peak-level Ogilvy.

This guide will show you: 

• A digital marketing manager's resume example better than 9 out of 10 other resumes.
• How to write a digital marketing manager resume that will land you more interviews.
• Tips and examples of how to put skills and achievements on a digital marketing manager resume.
• How to describe your experience on a resume for a digital marketing manager to get any job you want.

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Lost? Looking for more junior positions? We've got you covered with these:

• Social Media Resume Examples
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• Marketing Analyst Resume Examples
• Writer Resume Examples
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• Brand Ambassador Resume Examples
• Marketing Director Resume Examples
• Communications Specialist Resume Examples
• Market Research Resume Examples
• Entry-Level Marketing Resume Examples
• Marketing Resume Examples
• Job Resume Examples for All Professions

Digital Marketing Manager Resume Sample

Here’s how to write a digital marketing manager resume that gets jobs:

1. Pick the Best Format for Your Digital Marketing Manager Resume

Digital marketing managers oversee efforts, campaigns, and the overall direction of digital marketing in a company. They’re also responsible for vetting new hires and coordinating marketing teams. A great digital marketing manager's resume will show competence, leadership, and skills in managing social media channels.

That last aspect is vital—users increased their daily usage of social media by 1–2 hours daily since March 2020.

So, any digital marketer has to know their way around the social media funnel. Creating eye-catching content is key. The same goes for your resume.

 Here’s how to design an eye-catching perfect resume:

• Go with the reverse-chronological resume format. It’s like the right campaign deployed through the right channel at the right time—just what the recruiter wants to see.
• Pick a simple and reliable resume font, like Arial or Helvetica, and set it at 12pt.
• Separate the parts of your resume to preserve readability. Use white space and distinct headings.
• See if the ad allows PDF resumes. They’re better at preserving your resume layout, but if they only accept .doc formats, don’t force it on them.

And what is the ideal resume length for digital marketing managers? One-page resumes are ideal. But, if you literally invented advertising and can’t physically fit your awesomeness on just a single page, a two-page resume can be acceptable.

Read more: Resume Formatting Guidelines to Impress Employers

2. Choose Between a Digital Marketing Manager Resume Objective or Resume Summary

Do you know what really stands between you and that dream job of yours? The resume profile. Writing one can be a PITA, so feel free to do it towards the end of your writing process. Anyway, the recruiter will only take a brief glance at your digital marketing manager's resume—that’s all they need to decide your worth.

Better make it sell like hotcakes.

If you’ve managed digital marketing teams before, go for a resume summary. This is your chance to flex your career wins and show off your worth with hard numbers. Make your previous employer sound like they hit the jackpot when they hired you.

If you’re newer to management or managed teams in a different industry, a resume objective will be better. Highlight any transferable skills you have and show how you compensate for inexperience with ambition and drive.

Read more: Great Ways to Start a Resume (That Recruiters Love)

3. Create a Digital Marketing Manager Job Description

Digital marketing has always been very dynamic. You’ve got to show them you’re adaptable.

And, guess what—an astounding resume experience section is the perfect place to show just that.

• Start with your most recent position, listing past ones subsequently in reverse chronological order.
• Each entry needs your job title, time spent working there, and the company name and location.
• Use bullet points to describe your responsibilities. Your descriptions need to be full of vigor, and action words can work wonders to create a better image of yourself.
• Remember you’re applying for a management position. Your relevant experience cannot focus only on the marketing aspect.

Read more: Tips to Writing a Tailored Resume (And Increasing Your Chances)

4. Outline Your Education Properly

Let’s put this matter to rest: Education on a resume. Does it matter?

Absolutely! But if you come in expecting it to be the one thing that gets you hired, you’re in for a disappointment. Regardless, not writing one is more of a cardinal sin for resume writing than creating irrelevant value propositions is for digital marketers.

Now, how do you structure it properly? If you’ve managed digital marketing efforts for 5+ years, list your degree, graduation year, and school. 

But if you’re not as experienced, do what you do best: brainstorm solutions! Think of impressive university achievements, like relevant coursework, special electives, diploma honors, or scholarships obtained to make your resume stand out like a neon-colored ad in a sea of dull black and white.

Read more: Should Your GPA Go on Your Resume? When, Where, and How to List It

Making a resume with our builder is incredibly simple. Follow our step-by-step guide, use ready-made content tailored to your job and have a resume ready in minutes.

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When you’re done, Zety’s resume builder will score your resume and our resume checker will tell you exactly how to make it better.

5. Choose the Right Skill to Put on Your Digital Marketing Manager Resume

Wondering what are the best digital marketing manager skills, fully optimized for the recruiter’s search engines?

Take a peek at these:

20+ Skills for a Digital Marketing Manager Resume

• Digital Advertising
• Social Media Management
• Project Management
• Strategic Thinking
• Roadmapping
• Google AdWords, Analytics, Trends
• SEO
• Analytics & Data Analysis
• PPC Advertising
• Brand Management
• Marketing Automation
• Affiliate Marketing
• Graphic Design
• Strategizing Campaigns
• Video Production
• Collaborating with Influencers
• A/B Testing
• Conversion Rate Optimization (CRO)
• Project Management
• Creative Thinking
• Team Management
• Public Relations
• Leadership Skills
• Budget Management
• Market Research
• User Journey Mapping
• Active Listening
• Recruiting
• CRM Management
• Copywriting Skills
• Event Marketing
• Communication Skills
• Interpersonal Skills
• Collaboration Skills
• Organizational Skills

Tailor your skills section according to their needs. What are those? Simple, the job ad tells you exactly what technical skills, soft skills, and hard skills they need.

Select the most important of those you also have, and list 8 to 10 on your resume. They’ll think you’re a perfect all-in-one campaign tailor-made just for them!

Read more: Digital Marketing Resume Examples (Guide & Best Templates)

6. Add Miscellaneous Sections to Your Digital Marketing Manager Resume

Well, well, well, look at you and your rock-solid resume. Nothing to scoff at.

But let's be real here: every digital marketing manager resume the recruiter will read has a similar setup. So, how do you make yours pop like a viral TikTok video?

The answer is simple: add extra resume sections. It’s an opportunity to showcase what makes you unique outside of the traditional place and earn bonus points. Plus, it'll help you stand out in a sea of dull resumes faster than you can say “CTR.”

What should you include on your resume? Here are some ideas:

• Language skills
• Interesting hobbies and interests
• Side projects
• Relevant freelance work

Read more: What to Put on a Resume: Examples of What to Include

7. Include a Digital Marketing Manager Cover Letter

Cover letters are an absolute must-have addition to any digital marketer's resume.

Think about it this way: a cover letter is your chance to sell yourself and dive deep into the ins and outs of your digital marketing management prowess.

• The first step to a great cover letter lies in the format of your cover letter. After you sort it out, find out who will read it and address the cover letter properly.
• At the beginning of your cover letter, lead off with an achievement to let them know you mean business.
• In the middle, bring up more of your impressive career highlights and skills. Do not repeat the stuff you mentioned on your resume—recruiters don’t like black-hat SEO either.
• Finish the cover letter by stressing that you understand the company’s needs better than anyone else and make them a call to action.

Read more: What Should a Cover Letter Say?

Plus, a great cover letter that matches your resume will give you an advantage over other candidates. You can write it in our cover letter builder here. Here's what it may look like:

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See more cover letter templates and start writing.

Writing a digital marketing manager resume for the first time? Maybe you’ve got boatloads of experience and are willing to share some insights. Head to the comments and share your thoughts!

About Zety’s Editorial Process

This article has been reviewed by our editorial team to make sure it follows Zety's editorial guidelines. We’re committed to sharing our expertise and giving you trustworthy career advice tailored to your needs. High-quality content is what brings over 40 million readers to our site every year. But we don't stop there. Our team conducts original research to understand the job market better, and we pride ourselves on being quoted by top universities and prime media outlets from around the world.

Sources

• Wharton School, University of Pennsylvania, "MKTG612: Dynamic marketing strategy syllabus"
• The Social Shepherd, "24 Essential Digital Marketing Statistics You Need to Know in 2024"